2. Disclaimer:
The contents herein are meant to be used as a general guide for the project only and
should not be relied upon for factual accuracy. Plans, prices, and other such
information stated are subject to change without prior notice.
4. General Information
Project Name Stellar Place
Project Type Mixed Development
Location Visayas Avenue, Quezon City
Land Area 8,608 sq.m.
Three (3) Buildings Vega Claris Magna
Description MRB - 6 Floors MRB - 6 Floors HRB - 15 Floors
No. of Units 84 Units 84 Units 311 Units
Total Units 479 Units
No. of Parking 63 Slots 186 Slots
Total Parking Slots 249 Slots
5. Visayas Avenue, Quezon City
How to get there:
From Makati:
Take EDSA Northbound, turn right at
East Avenue, head straight until you
reach the Quezon Memorial Circle. From
there, turn right at Visayas Avenue,
further down prior to reaching
Congressional Avenue, the property is on
the left side.
From Caloocan or Monumento:
Take Congressional Avenue heading
towards Visayas Avenue. Upon reaching
Visayas Avenue, turn right and the site
will be on your right.
6. Nearby Business and Media Centers
BUSINESS CENTERS Distance in
Landmark KMS.
Eton Centris, Quezon Avenue 3.3
UP-Ayala Techno Hub, Diliman 3.6
ABS-CBN Broadcasting Center 3.86
GMA 7 Media Center 4.8
Ortigas Center 10
Makati Central Business District 15.5
7. Nearby Commercial Centers
COMMERCIAL CENTERS Distance in
Landmark KMS.
Cherry Fooderama Congressional 0.8
Circle C – Robinsons Supermarket 1
Trinoma 2.5
SM City North Edsa 2.6
Eton Centris 3.3
Waltermart Monumento 4.5
Timog Avenue 4
Tomas Morato Strip 4.8
8. Nearby Learning Institutions
LEARNING INSTITUTIONS Distance in
Landmark KMS.
Maria Montessori School of Q.C. 0.26
Colegio De San Lorenzo 1.1
New Era College 1.9
St. James College 2.5
Philippine Science High School 3
University of the Philippines 3.5
St. Mary’s College 5.1
Miriam College 5.7
Ateneo de Manila University 6
9. Nearby Hospitals
HOSPITALS Distance in
Landmark KMS.
Veteran’s Hospital 2.4
Lung Center of the Philippines 2.5
Philippine Heart Center 2.8
East Avenue Medical Center 2.9
Philippine Children’s Medical Center 2.9
V. Luna Medical Center 3.7
Capitol Medical Center 5.2
St. Luke’s Medical Center 6.4
10. Other Nearby Landmarks
OTHER LANDMARKS Distance in
Landmark KMS.
Our Lady of Mt. Carmel 0.9
Quezon City Hall 1.6
Our Lady of Annunciation 2.7
12. Summary of Competitive Landscape Opportunities for DMCI Homes
Most residential projects in the area are horizontal Opportunity to capture the market of upgraders in the
(subdivisions), however, there is also a prevalence of area.
townhouses, especially in the areas around Visayas
Avenue
Majority of the unit mix for existing vertical competitors Ability to provide for the underserved segment in the
(condominium developers) consists of 1BR units area (young families) with a diverse mix of larger unit
cuts.
Majority of competitor unit inventory has already been Opportunity to serve spill-over buyers.
absorbed by the market
Current pricing per SQM: Competitive pricing at Php64,000 per SQM.
minimum = Php46,000
maximum = Php84,000
average = Php64,000
14. Demographics
1. Primary Market
A. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and start
up families).
B. Young families who have just been renting or still living with parents, and are looking at finally
purchasing their own home.
C. Growing families who want to improve residential condition.
2. Secondary Market
Those from the provinces in the North and other provinces in the Philippines looking for a half-way home
or primary home within Quezon City proximate to broadcasting centers, learning institutions/universities,
government institutions.
15. Psychographics
• Career-driven professionals with a middle-class income, but with an AB mindset.
• Discerning individuals who have a taste for the finer things in life.
• Driven to succeed and live the high life, the way their AB counterparts and acquaintances do.
They are free thinkers, passionate and academically driven, family oriented individuals who value quality
time spent with family and friends. They are hard working individuals who know the importance of having
a home near their place of work, study and leisure in order to allot more time doing the things that they
value more unhurriedly. Though they occasionally spend for their interests and the things that they value,
they are still for the most part, practical and discerning, on how they spend their money.
They also aspire to upgrade in a secured residential community, near their primary homes; a new home
where they can live comfortably yet still enjoying the same neighborhood experience they used to have.
They consider home as their de-stressor.
16. Needs – Segment Framework
Functional Need – The Home
HARMONY SEEKERS • Near schools; near hospitals; homeowner’s
association.
• Space and light; warmth;
Social Need – The Situation
• Family starters; homebuilders
• Kitchen & Living room – the hub in the house
Emotional Need – The Owner and his Feelings
• Sociable; balanced
•Harmonious; togetherness; belonging
17. Needs – Segment Framework
COMPETENT INDIVIDUALS
Functional Need – The Home
• Near business and commercial centers
Social Need – The Situation
• Business/corporate lifestyle – yuppies, professionals,
executives, career-oriented individuals
• Technology, study/work area
Emotional Need – The Owner and his Feelings
• Driven
• Controlled
• Focused
18. Needs & Benefit Analysis
Emotional Need Benefit Activities & Experience Link to Product
Young career-driven couple starting a Accessible to the workplace, Be home early and relax with the entire Strategic Location
family needs to balance life to nurture allowing you & your family to spend family. Have time to catch up on that book
their growing relationship more time together. you’ve always wanted to finish.
Young career driven couple, stressed The fusion of vibrant greens, Feel rejuvenated as soon as you enter the Well planned spaces and
from their work schedules needs a modern tropical architecture & property because of the stark contrast of abundant landscaping
sanctuary to relax and unwind invigorating waterscapes provides the community against the traditional
visual & auditory stimulation and a façade of its surroundings. Be awed by the
very relaxed ambience grand entrance and lush landscaping.
Young family seeking a balance in Offers an outdoor and indoor Let the kids take a dip in the pool. Hold Amenity Area (swimming pool,
their recreational and leisure activities amenities that each individual will meetings or parties at the multi-purpose game room, multi-purpose hall
love. hall. Enjoy a movie at the AV room or & AV room)
have a game with your spouse at the game
room.
A young couple with children needs a Exclusivity and low density ensure a Sleep soundly, knowing that you are in a The fully gated property is well
safe place conducive to rearing well secured enclave for your family. safe, exclusive and private environment, equipped with 24hr security
rounded individuals Boosted community developments ideal to nurture your growing kids. and CCTV monitoring to
ensures harmony and growth to all. Various activities in the communities guarantee your safety. Various
promote values and personality growth PMO Programs are available to
suit your interests.
A startup family searching for the A true value-for-money purchase Families are able to still afford their Affordability and flexible
perfect home that would allow them that also serves as a long-time hobbies like personal travels, shopping, payment terms
the freedom to pursue their other investment. with security that the purchase of the
interests and engage in community property won’t empty their savings
building accounts.
A young couple, busy with their Lead a hassle-free life as the Have your laundry picked-up and delivered Upgraded Property
budding careers and so used to the Property Management Office takes right at your doorstep; settle your utility Management services
comforts of in-city living, needs a place care of what you need. bills without leaving the premises of your
where they can lock-up and go as they community.
please
19. Personification
For 10 years now, Carl, a businessman, has been married to Anna, an
businessman,
specialist.
events specialist.
They have been living in Caloocan since they got married. It has been a
abode.
long time dream to finally have their own abode.
Now that the Carl’s business is flourishing, they have decided to move
Carl’ flourishing,
out from his parents’ home.
parents’
Being an only son, he prefers to settle down in an area that is accessible
from where his parents are living.
Since Maine is now carrying their first born, it is important for them to be
born,
within proximity to all places of interest, such hospitals, schools,
interest,
government offices, malls, & corporate districts.
For the couple, their place of comfort is where privacy, security and a
serene environment is present.
environment
Stellar Place is an ideal community for them to nurture their growing
family.
family.
22. Value Proposition Statement
WHAT The only resort-inspired and family-oriented residential
condominium village in Visayas Avenue, Quezon City
HOW that features energy-efficient and innovative community
solutions through DMCI Homes’ trademark garden atriums
and single-loaded building configuration, and property
management services
WHO for young upper-middle income families
WHY who seek comfort and rejuvenation
WHERE in a community enclave within close proximity to their places
of interests (work, study, government, and service institutions).
23. Reasons to Believe
The Ideal Setting
• Stellar Place is highly accessible via Visayas Avenue with convenience to PUVs via MRT
North Station, Quezon City Hall Terminal and Quiapo-Taft Manila.
• The development is within close proximity to top academic institutions, commercial and
broadcast centers, and government offices and hospitals along the Elliptical Road and
East Avenue.
• The location of the project allows its residents to move, work, learn, and play at their
own pace, thereby enjoying unhurried lives.
24. Reasons to Believe
Living Inspired
A lush and invigorating experience just outside your unit- green open spaces and
refreshing water elements blend together to bring the pitch-perfect balance that people
crave to be inspired. The areas surrounding Visayas Avenue have long been a venue for art
and expression; as such, Stellar Place is an ideal environment to encourage creativity, and
to foster ties with old friends and new neighbors by providing a space where passion and
people come together.
25. Reasons to Believe
Worry-free Living
Day to day upkeep is never a problem with DMCI Homes’ Property Management Team,
professionally trained to look after the daily maintenance of the building structures,
landscaping, facilities, common areas and amenities. More importantly, they provide
round the clock security to ensure the residents’ safety at all times.
26. Reasons to Believe
Exclusive Enclave
While residents may enjoy the best of what the city has to offer due to its proximity to
major city landmarks, they would still feel at ease knowing that their home is safely
tucked away in a less-crowded portion of the city, providing them with an exclusive and
safe haven to retreat to at the end of the day.
27. Reasons to Believe
DMCI Heritage and Quality Craftsmanship
With a 50-year heritage of building recognized landmarks around the country, the same
expertise and world class standards that have made DMCI a venerable institution in the
construction industry have been applied in the construction of every DMCI Homes property
for the past 10 years.
The passion to build residential communities with only the highest quality is relentless.
This workmanship allows DMCI Homes to give homeowners the peace of mind that they
seek, knowing that their homes are constructed with quality in mind, and delivered in a
timely manner.
34. Amenities
Indoor Amenities Outdoor Amenities
Multi-purpose Hall Lap Pool
Fitness Gym Children’s Pool
Audio-Visual Room Pocket Gardens
Game Room Al Fresco
Open Lounge Roof Deck Gardens
Skylounge
40. Features and Facilities
Building Features Facilities
Garden Atriums Property Management Office
Single-loaded Corridors 24-Hour Security
Balconies in all units Electrified Perimeter Fence
Breezeways
Impressive Façade
49. Unit Mix (Magna | HRB)
Unit Type Unit Area Magna %
3 Bedroom 65.0 SQ.M. 35 11%
2 Bedroom A 49.5 SQ.M. 84 27%
2 Bedroom B 48.0 SQ.M. 30 10%
1 Bedroom A 30.0 SQ.M. 23 7%
1 Bedroom B 28.0 SQ.M. 23 7%
Studio 24.0 SQ.M. 116 37%
Unit Totals 311 100%
63. Unit Mix
Unit Type Unit Area Vega Claris Magna Total %
3 Bedroom Special 71.5 SQ.M. - 6 - 6 1%
3 Bedroom 65.0 SQ.M. 24 18 35 77 16%
2 Bedroom A 49.5 SQ.M. 30 24 84 138 29%
2 Bedroom B 48.0 SQ.M. - - 30 30 6%
2 Bedroom C 45.0 SQ.M. 30 36 - 66 14%
1 Bedroom A 30.0 SQ.M. 23 23 5%
1 Bedroom B 28.0 SQ.M. 23 23 5%
Studio 24.0 SQ.M. - - 116 116 24%
Unit Totals 84 84 311 479 100%
64. Unit Pricing (Vega & Claris | MRB)
Average Area Pricing
No. of Service
Claris & Vega Units Unit Area Balcony Area Area Gross Area Min Average Max
3 Bedroom Special 6 71.5 sq.m. 10.5 sq.m. 6.5 sq.m. 88.5 sq.m. 5.47 Mn 5.59 Mn 5.77 Mn
3 Bedroom 42 65.0 sq.m. 7.0 sq.m. 6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.15 Mn 4.34 Mn
2 Bedroom A 54 49.5 sq.m. 6.0 sq.m. 6.5 sq.m. 62.0 sq.m. 3.28 Mn 3.36 Mn 3.44 Mn
2 Bedroom C 66 45.0 sq.m. 6.0 sq.m. 6.5 sq.m. 57.5 sq.m. 2.78 Mn 2.95 Mn 3.51 Mn
*
1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.
2.Above prices are subject to change without prior notice.
3.The unit areas may change based on the final construction drawing.
4.Prices indicated are exclusive of closing fees.
5.The unit number is also the number of service area located at the roof deck. Allocation is 1:1
6.Prices may include VAT, if and where applicable.
7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of
release of this material.
8.Buyer’s can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or
contract.
9.All floor plans contained herein are not to scale.
65. Unit Pricing (Magna | HRB)
Average Area Pricing
Service
Magna No. of Units Unit Area Balcony Area Area Gross Area Min Average Max
3 Bedroom 35 65.0 sq.m. 11.0 sq.m. - 76.0 sq.m. 4.35 Mn 4.45 Mn 4.71 Mn
2 Bedroom A 85 49.5 sq.m. 7.3 sq.m. - 56.8 sq.m. 3.34 Mn 3.55 Mn 4.03 Mn
2 Bedroom B 29 48.0 sq.m. 6.5 sq.m. - 54.5 sq.m. 3.38 Mn 3.46 Mn 4.05 Mn
1 Bedroom A 23 30.0 sq.m. 7.0 sq.m. - 37.0 sq.m. 2.16 Mn 2.34 Mn 2.38 Mn
1 Bedroom B 23 28.0 sq.m. 4.0 sq.m. - 32.0 sq.m. 2.12 Mn 2.21 Mn 2.24 Mn
Studio 116 24.0 sq.m. 3.0 sq.m. - 27.0 sq.m. 1.84 Mn 1.98 Mn 2.39 Mn
*
1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.
2.Above prices are subject to change without prior notice.
3.The unit areas may change based on the final construction drawing.
4.Prices indicated are exclusive of closing fees.
5.No service area for the Magna.
6.Prices may include VAT, if and where applicable.
7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of
release of this material.
8.Buyer’s can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or
contract.
9.All floor plans contained herein are not to scale.
67. Unit Finishes (Vega & Claris | MRB)
VEGA AND CLARIS
ALL UNITS
UNIT FINISHES
Floor Finishes
Living, Dining and Kitchen Ceramic tiles with baseboard
Bedrooms Low maintenance resilient flooring with baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
Wall Finishes
Interior Walls Painted finish
Toilet Painted plain cement finish above wall tiles
Ceiling Finishes
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficemboard ceiling
Kitchen Area Granite finish countertop with cabinet system
Doors
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb
Toilet Door Wooden door on metal jamb
Balcony Door Aluminum framed glass panel (with insect screen)
68. Unit Finishes (Vega & Claris | MRB)
VEGA AND CLARIS
ALL UNITS
UNIT FINISHES
Windows Aluminum framed glass panel with insect screen (except awning windows)
Finishing Hardware
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
Toilet and Kitchen Fixtures
Water Closet Top flush, one-piece type
2-BEDROOM UNITS 3-BEDROOM UNIT
Under counter type lavatory; Wall-hung
Lavatory Under counter type lavatory
with semi-pedestal type for common toilet
Shower Head and Fittings Exposed shower and mixer type
Soap and Toilet Paper Holder White, recessed type
Kitchen Sink Single bowl stainless steel Single bowl stainless steel with drain board
Kitchen Faucet and Fittings Gooseneck type
Ceiling-mounted exhaust fan / awning
Toilet Exhaust Ceiling-mounted exhaust fan
window
Rangehood Wall-mounted exhaust
Kitchen Exhaust Fan Wall-mounted exhaust fan
provision fan
69. Unit Finishes (Vega & Claris | MRB)
VEGA AND CLARIS
ALL UNITS
UNIT FINISHES
Service Area
Floor Finish Plain Concrete finish
Wall Finish Combination of cyclone wire and ficemboard
Roof Finish Fiberglass and pre-painted metal sheets
Provision for tapping point of water
Miscellaneous
Provision for electrical outlet
Wall Finishes
Exterior Wall Finish Combination of plain and textured paint on plain cement finish
Hallway Painted plain cement finish
Stairwell Painted plain cement finish
Ceiling Finishes
Hallway Painted plain cement finish
Stairwell Painted plain cement finish
Driveway / Parking Plain cement finish
71. Unit Finishes (Magna| HRB)
MAGNA UNIT FINISHES ALL UNITS
Floor Finishes
Living, Dining and Kitchen Ceramic tiles with baseboard
Ceramic tiles with baseboard
Bedrooms Low maintenance resilient flooring with baseboard
(Studio)
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
Wall Finishes
Interior Walls Painted finish
Toilet Painted plain cement finish above wall tiles
Ceiling Finishes
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficemboard ceiling
Kitchen Area Granite finish countertop with cabinet system
Doors
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb (Not applicable to Studio)
Toilet Door Wooden door on metal jamb
Balcony Door Aluminum framed glass panel (with insect screen)
72. Unit Finishes (Magna| HRB)
MAGNA UNIT FINISHES ALL UNITS
Windows Aluminum framed glass panel with insect screen provision (except awning windows)
Finishing Hardware
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Wooden door on metal jamb (Not applicable to Studio)
Toilet Lockset Lever type privacy lockset
Toilet and Kitchen Fixtures
Water Closet Top flush, one-piece type
1-BEDROOM
STUDIO UNITS 2-BEDROOM UNITS 3-BEDROOM UNITS
UNITS
Under counter type
Under counter type lavatory; Wall-hung with
Lavatory Wall-hung lavatory
lavatory semi-pedestal type for
common toilet
Shower Head and Fittings Exposed shower and mixer type
Soap and Toilet Paper
White, recessed type
Holder
Kitchen Sink Single bowl stainless steel Single bowl stainless steel with drain board
Kitchen Faucet and Fittings Gooseneck type
Toilet Exhaust Ceiling-mounted exhaust fan
Kitchen Exhaust Fan Rangehood provision
74. Project Milestones
Milestone Date
Advance Project Briefing March 11, 2011
Release of Pricelist March 18, 2011
Project Soft Launch March 28, 2011
Effectivity of Pricelist March 29, 2011
RFO Date September 2013
