2. Ritchie Bros. Auctioneers started as a small family-run
company in British Columbia, Canada. We conducted our
first unreserved auction in 1958 and our first major heavy
equipment auction in 1963. For many equipment owners,
our method of selling was new and unusual. It was also
easy, fair and rewarding. The more people we helped on
the path to success, the more our auctions and our com-
pany grew.
Today Ritchie Bros. is the world’s largest auctioneer of
equipment and trucks, with a global network of first-class
auction sites and customers all over the world. And we do
a lot more than auctions.
Every day, all over the world, tens of thousands of peo-
ple find, inspect, buy, finance, protect, ship, appraise,
refurbish or sell equipment through Ritchie Bros. We’re
a full-service company – and we’re committed to deliv-
ering solutions that make it easy for you to buy and sell
equipment with confidence. When you succeed, we’ve
succeeded.
Ritchie Bros.Auctioneers
Building Success
3. “I’ve bought lots of equipment – and I’ve sold lots
of equipment, and Ritchie Bros. is the best in the world.
If you want your company to do well, you go to Ritchie Bros.”
Camille Dionne – Québec, Canada
A lot has changed at Ritchie Bros. since 1958 – and a lot
has stayed the same. All of our auctions are still unre-
served and open to the public. We’re still recognized for
being fair, honest and professional. And we always go
above and beyond for our customers. Whether you need
to buy one truck or sell a whole fleet of equipment, we’re
here to help.
Ritchie Bros. at a glance
▸ World’s largest auctioneer of equipment and trucks,
on-site and online
▸ Established 1958; head office in Vancouver, Canada
▸ More than 40 auction sites across 13 countries
▸ Hundreds of unreserved public auctions each year
▸ Listed on the nyse and tsx (rba)
Ritchie Bros. auction circa 1958
Ritchie Bros. auction today
4. We have four core values at Ritchie Bros., starting with
the most important:
1. It’s all about our customers
2. We do what is right
3. We are one team
4. We have fun
Our business is built on relationships. We take the time to
get to know our customers and understand their needs,
then work hard to provide options and services to meet
their goals.
Our customers come to us for information, advice and
assistance, not just equipment; over time, many become
friends. Your Ritchie Bros. representative can be a valu-
able resource, your connection to the global equipment
marketplace. We hope they become your trusted advisor,
and, even better, your friend.
Our Customers
Building Relationships
5. Your Ritchie Bros. representative is supported by a team
of professionals all focused on the same goal: making
your auction experience easy, rewarding and enjoyable.
Whether you’re buying or selling, we do whatever it takes
to make sure you have everything you need – including
more time to focus on your business.
Together, we’re proud to help people working in the
construction, transportation, farming, mining, forest-
ry, petroleum, material handling and other industries
around the world.Some of our customers own huge fleets
of equipment, others just one or two pieces. We also help
fleet managers, finance companies, dealers, rental com-
panies and government agencies. Our customers are
people like you.
“It’s more than just business,
with Ritchie Bros. It’s a partnership.”
Cindy Taylor – Utah, USA
6. There’s nothing in the world like a Ritchie Bros. auction
– the yard full of equipment, the live bidding action, the
excitement in the air. Over the years our auctions have
become industry events, attracting huge crowds from
near and far. People come from all over the world to in-
spect the machines, see what’s happening in the market,
connect with their peers – and of course buy equipment.
Every Ritchie Bros. auction is strictly unreserved. That
means there are no minimum bids or reserve prices and
sellers can’t bid on or buy back their own equipment. At
our auctions, every item sells to a new owner for its true
market value on auction day.
People bid with confidence at Ritchie Bros. auctions
knowing that every bid is legitimate, every price is fair
and every item will be sold. Our commitment to unre-
served auctions is one reason our auctions attract so
many bidders from so many places, in person and online.
OurAuctions
Building Excitement
“Unreserved is the only way to go. I know the gear’s
going to sell and the people who are there to buy
know it’s going to sell. Ritchie Bros. does right
by buyers and sellers.”
John Spadaro –Victoria,Australia
7. Anyone can buy at our auctions, and anyone can sell.
Ateveryauctionahugeselectionofequipmentfrommany
owners is displayed and then sold over one, two or more
auctiondays,withbiddersparticipatinginperson,online
and by proxy.
We conduct live auctions at real locations so our custom-
ers can easily inspect, compare, buy and collect equip-
ment being sold by different owners. Similar items are
lined up together for easy comparison and made avail-
able to inspect for weeks before the auction. Many online
bidders come to the auction site before auction day and
inspect the equipment at their convenience.
We sell equipment of almost every type from almost every
industry. We search everything for liens before auction
day, so our customers know they’re bidding on equip-
ment they can put straight to work. The whole process
is fast, easy and efficient for both buyers and sellers.
8. Each year, Ritchie Bros. conducts regular auctions at
more than 40 auction sites plus dozens of auctions
at temporary sites. At every auction we line up the equip-
ment for inspection, give our customers a permanent
or temporary auction theater where they can enjoy the
auction, and bring in a team of knowledgeable, friendly
staff to make sure the event runs smoothly.
On auction day we drive mobile equipment over an ele-
vated ramp in front of a covered auction theater. You can
see the machines running, watch them sell and sit com-
fortably the whole time.
For the sale of hard-to-move items like cranes and trail-
ers, we take the auction out into the yard and sell each
item where it sits, or bring the items inside using our
Virtual Ramp. We project high-resolution photos onto
a large theater screen so you can stay out of the sun
(or snow) and still see exactly what you’re bidding on.
At our permanent sites we typically sell smaller items in
an online Timed Auction. Bidding is open for several days.
OurAuction Process
Building Trust
Auction Theater with covered seating & elevated ramp
9. Our auction sites are designed for the confidence,
comfort and convenience of buyers and sellers.
Confidence
▸ Central locations to test, inspect and compare items
▸ Safe, secure equipment storage
▸ Permanent addresses and full-time staff to serve you
Comfort
▸ First-class facilities with heated/air-conditioned
auction theaters, comfortable seating, free wireless
internet, catering and other services
Convenience
▸ Close to major transportation routes and services
▸ Virtual Ramp theaters for the sale of stationary items
and self-serve kiosks to bid in the Timed Auction
▸ On-site refurbishing services (at most locations)
▸ Regular auctions so you can plan ahead
Our permanent sites offer many benefits, but we can set
up and conduct a professional, full-service auction just
about anywhere – on your farm or industrial site, or on a
leased property. It’s all about working with each seller to
find the right solution for their needs.
Virtual Ramp
On-the-farm
Stationary Row
10. Ifyou’relookingforequipment,RitchieBros.isagreatplace
to start. We sell more used equipment than anyone else,
so you’re sure to find what you need, when you need it.
Most of the people who bid at our auctions are end-users
looking for equipment they can put straight to work. Peo-
ple come to Ritchie Bros. because we give our customers
everything they need to buy with confidence:
▸ Selection – thousands of unused and used equip-
ment and trucks to choose from
▸ Fairness – at Ritchie Bros. unreserved auctions
prices are set by bidders, not sellers; anyone can bid,
and registration is free
▸ Information – see detailed equipment information
and photos online, then visit the auction site to test
and inspect items for yourself
▸ Easy bidding options: in person, online in real time
or by proxy
▸ Simple payment and removal processes
▸ Clear title – or we’ll offer a refund
Buying
Building Opportunities
11. Buying from Ritchie Bros. is easy, fair and convenient –
just follow these steps:
1. Visit our website for the most up-to-date informa-
tion, including new listings and detailed equipment
information
2. Check auction results on our website to determine
current market values
3. Visit the auction site to inspect the equipment for
added confidence on auction day
4. Get pre-approved financing and be confident you
can afford the equipment you’re interested in
5. Bid and buy:
▸ In person at the auction site,
▸ Online at rbauction.com, or
▸ By telephone proxy
6. Take advantage of convenient services like shipping,
powertrain service warranties and insurance – then
put your equipment to work
Whether you bid in person, online or by proxy, our staff is
always available to answer questions. Just look for some-
one in orange at the auction site or phone our helpful
customer service team.
Services available in most locations.
For more information, visit rbauction.com/services.
“The selection of equipment
is incredible, the pace of the
auction is fast, and the whole
process is very fair and efficient.”
Sandeep Garg – New Delhi, India
12. Every year, tens of thousands of companies rely on Ritchie
Bros. to sell their equipment and trucks. We make it easy,
and we deliver results.
Whether you have one or 100 items to sell, benefit from:
▸ Flexible consignment options that meet your business
needs – including timing and cash flow
▸ A team of dedicated professionals working for you,
including equipment, sales, marketing, administrative
and auction experts
▸ All-inclusive service that saves you time,
with no hidden costs
▸ Competing bidders from around the world,
on site and online
▸ Global market value for your equipment
▸ Certain sale and payment dates you can count on
▸ Confidence that comes from working with an estab-
lished, reputable, financially-stable public company
Selling
Building confidence
13. Selling equipment takes time, resources and expertise.
That’s where Ritchie Bros. comes in. We’ll work closely
with you to create a concrete plan that helps achieve your
business goals – and leaves you free to focus on your
business.
Full service means we do it all – with no extra charge:
▸ Safe, secure equipment storage
▸ Preparing equipment for sale – we can even arrange
paint and repair work
▸ Lien searches – we identify and resolve title issues
before the auction to give buyers more confidence
▸ Comprehensive marketing – direct mail and email,
print and online advertising
▸ Global advertising – reach international buyers
through our 21-language website
▸ Buyer inquiries – so your time isn’t spent handling
inquiries, inspections and any post-sale issues
▸ Collecting payments, paying taxes and delivering
proceeds
We take care of every last detail so you can relax, confi-
dent you’ll get the best returns possible on auction day.
That’s the kind of service we’ve built our reputation on.
“The integrity of Ritchie Bros.
is 100%… They do everything
possible for their customers, no
matter how much they’re selling.”
Dante Ghilotti – California, USA
14. Most of our customers are people who own or operate
working equipment. That’s why we offer a range of servic-
es that help you get the most from your time, money and
equipment.
Financing
Supercharge your purchasing power with pre-approved
financing from Ritchie Bros. Financial Services. We can fi-
nance up to 100% of your auction purchase, helping free
up cash for your business. And our low monthly payments
give you more flexibility and purchasing power on auction
day – so you can place that extra bid.
Shipping
We’ve partnered with uShip to bring you the best transport-
ers at the lowest prices. Get free, no obligation shipping
quotes on our website with just one click! Review multiple
competing quotes and choose the one that’s right for you.
It’s that easy.
Powertrain Service Warranties
Enjoy peace of mind after the auction: invest in a power-
train service warranty, now available on select equipment
sold at our auctions.
Services
Building Convenience
15. Refurbishing
Maintain the image of your company and add value
to your fleet: get your equipment cleaned, painted and
repaired at your nearest Ritchie Bros. site – after you buy,
before you sell or any time in between.
Insurance
Protect yourself against unexpected costs due to equip-
ment damage or loss: take advantage of exclusive low
rates on worldwide cargo insurance and on-site property
insurance.
Paid Appraisals
Make sound, informed business decisions with an accu-
rate appraisal from Ritchie Bros. Our experienced profes-
sionals will conduct a thorough assessment of the value
of your fleet to satisfy your insurance, legal, refinancing,
estate planning or other needs.
Like-Kind Exchanges
We’ve partnered with Accruit to help our US customers
reduce their taxes, increase their cash flow and reinvest
the proceeds from the sale of their equipment back into
their business.
Services available in most locations.
For more information, visit rbauction.com/services.
16. Our 21-language website is more than just a place to find
auction dates and details: it’s a valuable tool for equip-
ment buyers and sellers around the world, packed with
equipment, information and convenient services.
Every year millions of people visit rbauction.com to:
▸ Find equipment – we list thousands of new items
each week so you can find almost every type of
equipment from almost every industry on our website
▸ Do a virtual inspection – go online to check detailed
equipment information, see dozens of high-reso-
lution photos or compare items side-by-side at any
time of day
▸ Buy equipment – can’t make it to the auction? Bid
online in real time at Ritchie Bros. auctions all over
the world, or place bids in our online Timed Auction
▸ Check current market prices – we post two years of
auction results on our website so you can see what
specific items are worth in the world market, before
you buy or sell
▸ Apply for financing and arrange shipping
Away from your computer? Use your smart phone or tab-
let to find auctions, equipment and information on our
mobile website.
rbauction.com
Building a Website for the World
17. At Ritchie Bros. we’re always looking for new services
and innovative technologies that make it easier to buy
and sell with confidence. We introduced online bidding
in 2002 and now sell more equipment to online bidders
than any other auction company.
Most people still come to our sites to inspect or bid on
the equipment, but online bidding means you never have
to miss an auction or a piece of equipment you’re inter-
ested in. You can hear the auctioneer, see photos and
details of items being sold, follow the bidding, and place
bids – all online in real time.
Online bidding is just one benefit of a free rbauction.com
account:
▸ Two years of auction results – check current market
values quickly and easily
▸ Online bidding – seven languages, PC and Mac
friendly, easy to use
▸ A personal watchlist to keep track of items you’re
interested in
▸ Saved searches – get handy alerts when new items
arrive in inventory
▸ Email news to help you stay up-to-date
Create your free account at rbauction.com/features.
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Offices andAuction Sites
Building the World
Canada
Vancouver, British Columbia
international Head Office
9500 Glenlyon Parkway,
Burnaby BC V5J 0C6
Tel: +1.778.331.5500
1 Edmonton, Alberta
Tel: +1.780.955.2486
2 Grande Prairie, Alberta
Tel: +1.780.538.1100
3 Chilliwack, British Columbia
Tel: +1.604.823.2700
4 Prince George,
British Columbia
Tel: +1.250.963.8491
5 Truro, Nova Scotia
Tel: +1.902.895.3700
6 London, Ontario
Tel: +1.519.425.4321
7 Toronto, Ontario
Tel: +1.905.857.2422
8 Montréal, Québec
Tel: +1.450.464.2888
9 Regina, Saskatchewan
Tel: +1.306.776.2397
10 Saskatoon, Saskatchewan
Tel: +1.306.933.9333
United States
Lincoln, Nebraska
u.s. Head Office
4000 Pine Lake Road,
Lincoln NE 68516
Tel: +1.402.421.3631
11 Phoenix, Arizona
Tel: +1.602.269.5631
12 Los Angeles, California
Tel: +1.951.940.9441
13 Sacramento, California
Tel: +1.530.724.3900
14 Tipton, California
Tel: +1.559.752.3343
15 Denver, Colorado
Tel: +1.970.535.6700
16 Hartford, Connecticut
Tel: +1.860.684.1055
17 Orlando, Florida
Tel: +1.863.420.9919
18 Atlanta, Georgia
Tel: +1.770.304.3355
19 Chicago, Illinois
Tel: +1.815.941.6400
20 North East, Maryland
Tel: +1.410.287.4330
21 Minneapolis, Minnesota
Tel: +1.507.774.5050
22 Kansas City, Missouri
Tel: +1.816.633.4096
23 St. Louis, Missouri
Tel: +1.618.688.1625
24 Raleigh-Durham, North Carolina
Tel: +1.704.873.6633
25 Albuquerque, New Mexico
Tel: +1.505.836.0738
26 Las Vegas, Nevada
Tel: +1.702.644.2468
27 Columbus, Ohio
Tel: +1. 937.568.9500
28 Nashville, Tennessee
Tel: +1.615.453.4549
29 Fort Worth, Texas
Tel: +1.817.237.6544
30 Houston, Texas
Tel: +1.713.455.5200
31 Salt Lake City, Utah
Tel: +1.801.250.1836
32 Olympia, Washington
Tel: +1.360.956.1500
Mexico
33 Polotitlán, Mexico
Tel: +52.427.266.0909
Europe
Breda, Netherlands
European Head Office
Concordiastraat 20, 4811 NB
Breda, The Netherlands
Tel: +31.765.24.26.00
34 Moncofa, Spain
Tel: +34.96.458.05.59
35 Ocaña, Spain
Tel: +34.925.157.580
36 St Aubin sur Gaillon, France
Tel: +33.2.32.77.86.10
37 Meppen, Germany
Tel: +49.5935.70550
38 Caorso, Italy
Tel: +39.052.381.8801
39 Moerdijk, Netherlands
Tel: +31.168.39.22.00
40 Donington Park, UK
Tel: +44.132.7311223
Polotitlán, Mexico
North East, MD
Edmonton,AB
19. 36
373940
3435
38
41
42
43
44
Middle East
41 Dubai, United Arab Emirates
Tel: +971.4.812.0600
ASIA
42 Narita, Japan
Tel: +81.476.490811
Australia
43 Brisbane, Australia
Tel: +61.7.3382.4444
44 Geelong, Australia
Tel: +61.3.5245.3333
Dubai, UAE
Brisbane,Australia
Narita, Japan
Moerdijk, the Netherlands
