1. Autotrader.co.uk,
c.
1999
/
2000
150k
cars
for
sale
Running
a
search
was
a
laborious
process,
a
step
away
from
the
homepage
then
to-­‐ing
and
fro-­‐
ing
from
search
form
to
results.
OpCon
to
display
photos
or
not,
an
aDempt
to
provide
a
faster
site
to
those
on
dial-­‐up
connecCons
EvoluCon
of
autotrader.co.uk

2. Re-­‐launch
Christmas
2001,
designed
with
the
help
of
the
London
based
agency,
Circle.
A
quick
search
was
added
to
the
homepage
and
most
other
parts
of
the
site,
the
aim:
to
make
the
search
process
ubiquitous,
geKng
users
to
the
vehicles
as
quick
as
possible
Vehicle
details
displayed
as
a
pop
up
to
enable
data
tracking
/
business
intelligence
on
vehicle
supply
and
demand.
Also
enabled
users
to
access
addiConal
vehicle
data
/
specs
and
compare
vehicles
side
by
side.
Make/model
drop
downs
provided
beDer
search
matching.
A
news
and
reviews
secCon,
with
car
reviews
syndicated
from
Whatcar?
Helped
to
create
a
one-­‐stop
shop
to
speed
up
the
purchase
process

3. Re-­‐launch
2003
/
2004,
designed
with
the
help
of
Newbury
based
Graphico
• The
influence
of
SEO
coming
to
the
fore,
with
quick
links
to
popular
cars
• Advanced
search
opCons,
including
parallel
search
for
new
(pre-­‐
registered)
cars
and
the
ability
to
search
by
body
style
(MPV,
hatchback…)
• More
integrated
partnerships
with
finance
and
insurance
providers
• Premium
lisCngs
providing
branding
and
logos
for
parCcipaCng
dealers
• Greater
emphasis
on
the
buying
process
(buying
guide)
and
ownership
(integrated
partnerships
with
warranty
providers,
cherished
number
plates…
• Dedicated
news
and
separate
reviews
secCon
maintained
by
in-­‐house
editorial
team

4. Early
versions
of
Digital
TV
and
mobile
sites,
plus
v1.
Dealer
portal