Irdeto Spokesman Yuan Xiang Gu, Co-Founder & Chief Architect of Cloakware and Senior Director of Cloakware Advanced Research Center Speaks At ISI SSP Beijing 2011

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2. Software Protection Is Becoming Mainstream Yuan Xiang Gu Irdeto, Canada

3. About Irdeto Founded in 1969 by Ir. Pieter den Toonder 1000 employees, over 500 customers Dual headquarters: Amsterdam and Beijing 25 offices around the world Part of Naspers, multinational media company 10.000 employees USD $3.7B revenue in FY10 Pay TV Solutions (CA, Middleware, Billing) Enable Broadcasters to become “Broadbanders” Content Management & Distribution for Any Screen Security Lifecycle Management for Any DeviceOver 3 billion software instances protected

4. Un-Trusted Environment Reality 4 Cloud Computing Environments Un-trusted environments are everywhere and even becoming more dominated in digital world Persistent Security on un-trusted environments is becoming #1 concern Public Internet Consumer Devices & Home Networks & Internet of Things

5. New Challenges to Traditional Security 5 White-Box Security Dynamic Security Security of Un-Trusted Environment

6. Traditional Attacks Black Box Attack Grey Box Attack Man-In-The-Middle Attack (Indirect) Bob Alice Network Software Software Trusted Inside Box 6

7. White-Box Attacks Man-At-The-End Attack Bob is the Attacker Alice Software 7 Network Software

8. Just Like Security and Protection in Museum 8 Beijing’s Forbidden City suffers break-in Beijing’s Forbidden City Robbed, May 11, 2011

9. Static Security vs Dynamic Security Dynamic Security Static Security Once static security breaks, the entire security is gone and hard to be restored Once dynamic security breaks, the security can be renewed and restored immediately in a planned way 9

10. Fundamental to Digital Asset Protection Tampering Analysis Data Flow Transforms Control Flow Transforms Dynamic Integrity Verification White Box Crypto Stage 1a. Implement Attack Resistance Protect Digital Assets through fundamental enabling software security and services through the lifecycle Dynamic Code Decryption Dynamic Code Decryption Core Technology Defenses Stage 2. Monitor & Analyze Hacker Progress Stage 3. Deploy Counter-measures Stage 4. Respond to Attacks Stage 5. Renew Security Anti-Debug Stage 1b. Implement Attack Mitigation Software Diversity Software Diversity Attack Automation Attack Distribution Software Renewability Software Renewability Lifecycle Security Digital AssetProtection Protected Digital Asset Distributed and Consumed 10

12. Film

14. E-Magazine

16. Scripted App

17. Network AppAny digitalized assets to be protected

18. Questions? Thank You!

19. www.irdeto.com