Weibo For B2B Business English Presentation presented by Daniel Sehl at EASTWEST Public Relations

1. Sina Weibo for B2B Business
Marketing Brands Through Weibo
Kelvin Chen & Nicole Fan | EASTWEST Public Relations | 16 December, 2011
www.eastwestpr.com/weibo
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2. What is Sina Weibo and
why use it?
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3. Brand Page = +
= +
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4. Weibo Infographics
280million
Sina Weibo reaches 280million, which means half of the
Chinese Internet population is on Sina Weibo. As of
November 2011, the government has asked users to
verify their identity on Weibo.
82%
Of Sina Weibo’s users have a university education. Of
the total users of Sina Weibo around 70% are under
thirty.
29minutes
The average time spent on Weibo, which is much longer
than other information channels.
Singapore | Beijing
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5. Weibo allows B2B businesses a new mode of
communication that can be used to achieve business
objectives.
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6. How can you use Weibo to
achieve your business
objectives?
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7. • Start by identifying your business or communication objectives for using
Weibo:
- Aides in branding & awareness
- Builds community
- Provides customer service opportunity
- Allows research, development and collaboration
- Offers direct sale opportunities
• No matter the objective, it involves a methodology
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8. How to start a Weibo
campaign
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9. Singapore | Beijing
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10. Create a Content Scheme
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11. Time to Post Weibo
OTHER STASTICS:
> BEST WEIBO FREQUENCY > BEST DAY TO WEIBO > BEST TIME TO RELEASE NEWS
1- 4 POSTS PER DAY MIDWEEK & 12PM & 5PM
WEEKENDS
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12. Manage Accounts
Solo Multiple
Dual
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13. Connect to Weibo Online/Offline
Add Share-to-Weibo button to website
Add Weibo
contact
information
in press
release /
newsletter
Print cards with QR codes linking
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back to Weibo page www.eastwestpr.com

14. Community Interaction
Weibo Interview
Social Games Weibo Share Screen Weibo Microsite
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15. Benchmarks & KPIs
Weekly Measurement Monthly Measurement Quarterly Measurement
- # of followers - Lead generation - Demographics analysis
- # of Weibo posts - Track sales conversation - Cost per lead
- # of comments - Track social mentions - Brand conversations
- # of reposts (+, Neutral, -) against competitors
- Rank against competitive - Identify influential
offerings and benchmark sites, blog and people
against industry standards
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16. EASTWEST PR
Getting clients noticed in Asia since 1995
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