Entrepreneur Organization Beijing - EO Global marketing awards entry
1. EO Marketing Awards
Beijing Chapter
Jim James Ian Burns
Communications Chair Communications Chair Elect
March 2012 March 2012
jim@eobeijing.com ian@eobeijing.com
2. Contents
1. Advertising in Key Media
2. Creative Partnerships
3. Learning Events
4. Social Media Presence
5. P.R. Activities
6. Video Testimonials
7. Member Community
8. Internal Communications
9. Overdrive
10.Octane
3. Advertising
Jim James - EO Beijing member
Agenda magazine an EO Beijing member company
became an EO Beijing partner in 2011
• Beijing’s #1 Business Lifestyle Magazine
• Insider Hub for Entrepreneurs Working in Beijing
• Must-Read for Professionals
• Sponsor Bi-Monthly EO Ads
7. Creative Services
Redstar Media an EO Beijing member company
became an EO Beijing partner in 2011
• Sponsor Bi-Monthly EO Ad Design in Agenda mag
• Provide graphic design, typesetting, Chinese
translation & print of EO marketing materials
12. Social Media
• Weibo Chinese ‘Twitter’ equivalent
• Launched 2009, 200m users
• EO Beijing started Sept 2011
• 282 following
• 94 ‘tweets’
13. P.R. Activity
• Member Profiling in
Partner mag/site
• Member Profiling in
Chinese Entrepreneur
mag/site
• China Daily International
• CBN Weekly
14. P.R. Activity
• Member Profiling in
Partner mag/site
• Member Profiling in
Chinese Entrepreneur
mag/site
• China Daily International
• CBN Weekly
15. P.R. Activity
• Member Profiling in
Partner mag/site
• Member Profiling in
Chinese Entrepreneur
mag/site
• China Daily International
• CBN Weekly
16. P.R. Activity
• Member Profiling in
Partner mag/site
• Member Profiling in
Chinese Entrepreneur
mag/site
• China Daily International
• CBN Weekly
17. P.R. Activity
an EO Beijing member company
Became an EO Beijing
partner in 2011
• EASTWEST PR provides
traditional and digital PR
services including social
media and online video.
• Expert Assistance with EO
Beijing events and Public
Relations.
27. Summary
EO Beijing has created an
integrated,
bilingual communications
program which shares
information and knowledge with
members and potential
members in Beijing and beyond.
28. EO Marketing Awards
Beijing Chapter
Jim James Ian Burns
Communications Chair Communications Chair Elect
March 2012 March 2012
jim@eobeijing.com ian@eobeijing.com