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E POWER OF MARKETING TO
YOUR CURRENT PATIENTS
Educate. Engage.
AS A HEALTH SYSTEM, YOU
HAVE INVESTED HEAVILY IN
MARKETING. YOU HAVE
SPENT MILLIONS OF
DOLLARS ON YOUR LOGO,
PRINT ADS, TV & RADIO
SPOTS, YOUTUBE VIDEOS,
BANNER ADS, COMMUNITY
SPONSORSHIPS, WEBSITES,
LITERATURE AND MORE.
YOU ENHANCE YOUR PATIENT
EXPERIENCE BY TRAINING
“YOUR PEOPLE” TO BE
FRIENDLIER AND MORE
COMPASSIONATE, YOUR
OFFICE DÉCOR WAS
UPDATED TO MAKE IT MORE
MODERN AND BRIGHTER, AND
YOU SEND OUT SURVEYS TO
SEE HOW YOU ARE DOING.
AND YOU STILL ARE NOT
SEEING THE RESULTS OF
YOUR HARD WORK.
DOES THIS SOUND
FAMILIAR? ONE REASON
MAY BE THAT YOU HAVE NOT
IMPLEMENTED A
CUSTOMIZED, AD-FREE
PATIENT EDUCATION
SYSTEM IN THEIR OFFICE
WAITING AREAS. INSTEAD,
YOU ARE LETTING THE
OFFICES RUN STANDARD TV
IN THEIR OFFICES.
IT IS ON YOUR LIST, BUT IT
KEEPS FALLING OFF IT.
YOU JUSTIFY IT BY
TELLING YOURSELF-
PEOPLE WANT TO FORGET
ABOUT THEIR PROBLEMS,
THEY DON’T SIT THERE
THAT LONG, IT IS TOO
EXPENSIVE, IT IS TOO
MUCH WORK- BUT THEY
ARE ONLY EXCUSES.
TO YOUR PATIENTS ABOUT
YOUR HEALTH SYSTEM IS
WHEN THEY ARE USING IT.
YOU HAVE THE
OPPORTUNITY TO TELL
THE PATIENTS WHAT YOU
DO, WHERE TO GO, AND
WHY THEY SHOULD CARE
ABOUT YOUR HEALTH
SYSTEM- ALL WHILE THEY
ARE WAITING FOR THEIR
APPOINTMENT OR BETTER
YET FOR THEIR LOVED
ONE.
MOST PATIENTS ONLY
KNOW ABOUT THE
SERVICE THAT THEY ARE
RECEIVING AT THEIR
TIME OF NEED. THEY DO
NOT THINK ABOUT HOW
HAVING IN-HOUSE
RADIOLOGY,
CARDIOLOGY, PHYSICAL
THERAPY, ETC. WILL
HELP THEM DOWN THE
ROAD.
INSTEAD, THEY WORRY
ABOUT THAT WHEN THEY
NEED IT. BE PROACTIVE
AND SHOW YOUR PATIENTS
THAT YOU ARE THEIR ONE
STOP SOLUTION FOR THEIR
HEALTH- AND TELL THEM
WHEN THEY ARE READY TO
HEAR IT.
THE BEST PART IS THAT BY
USING A COMPANY LIKE
HALO HEALTH, ALL OF THE
CREATIVE ASSETS THAT YOU
HAVE ALREADY BEEN
CREATED CAN BE
REPURPOSED AND
COMBINED WITH
THOUSANDS OF VIDEOS
THAT REINFORCE YOUR
MESSAGES.
AND HALO HEALTH DOES ALL OF YOUR
CONTENT MANAGEMENT. THEY WORK WITH
YOU AND KEEP EVERYTHING CURRENT.
FOR ABOUT $5 PER DAY PER OFFICE, YOUR
HEALTH SYSTEM CAN SPEAK TO PATIENTS
WHILE THEY WAIT ABOUT YOUR HEALTH
SYSTEM.
INVEST IN YOUR
PATIENTS’ HEALTH
BY EDUCATING,
ENGAGING AND
EMPOWERING THEM,
CONTACT HALO
HEALTH TODAY-
JIM@HALOHEALS.CO
M,
@HALOHEALTHINTL,
OR (856) 520-8655.

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Marketing to Your Current Patients

  • 1. E POWER OF MARKETING TO YOUR CURRENT PATIENTS Educate. Engage.
  • 2. AS A HEALTH SYSTEM, YOU HAVE INVESTED HEAVILY IN MARKETING. YOU HAVE SPENT MILLIONS OF DOLLARS ON YOUR LOGO, PRINT ADS, TV & RADIO SPOTS, YOUTUBE VIDEOS, BANNER ADS, COMMUNITY SPONSORSHIPS, WEBSITES, LITERATURE AND MORE.
  • 3. YOU ENHANCE YOUR PATIENT EXPERIENCE BY TRAINING “YOUR PEOPLE” TO BE FRIENDLIER AND MORE COMPASSIONATE, YOUR OFFICE DÉCOR WAS UPDATED TO MAKE IT MORE MODERN AND BRIGHTER, AND YOU SEND OUT SURVEYS TO SEE HOW YOU ARE DOING. AND YOU STILL ARE NOT SEEING THE RESULTS OF YOUR HARD WORK.
  • 4. DOES THIS SOUND FAMILIAR? ONE REASON MAY BE THAT YOU HAVE NOT IMPLEMENTED A CUSTOMIZED, AD-FREE PATIENT EDUCATION SYSTEM IN THEIR OFFICE WAITING AREAS. INSTEAD, YOU ARE LETTING THE OFFICES RUN STANDARD TV IN THEIR OFFICES.
  • 5. IT IS ON YOUR LIST, BUT IT KEEPS FALLING OFF IT. YOU JUSTIFY IT BY TELLING YOURSELF- PEOPLE WANT TO FORGET ABOUT THEIR PROBLEMS, THEY DON’T SIT THERE THAT LONG, IT IS TOO EXPENSIVE, IT IS TOO MUCH WORK- BUT THEY ARE ONLY EXCUSES.
  • 6. TO YOUR PATIENTS ABOUT YOUR HEALTH SYSTEM IS WHEN THEY ARE USING IT. YOU HAVE THE OPPORTUNITY TO TELL THE PATIENTS WHAT YOU DO, WHERE TO GO, AND WHY THEY SHOULD CARE ABOUT YOUR HEALTH SYSTEM- ALL WHILE THEY ARE WAITING FOR THEIR APPOINTMENT OR BETTER YET FOR THEIR LOVED ONE.
  • 7. MOST PATIENTS ONLY KNOW ABOUT THE SERVICE THAT THEY ARE RECEIVING AT THEIR TIME OF NEED. THEY DO NOT THINK ABOUT HOW HAVING IN-HOUSE RADIOLOGY, CARDIOLOGY, PHYSICAL THERAPY, ETC. WILL HELP THEM DOWN THE ROAD.
  • 8. INSTEAD, THEY WORRY ABOUT THAT WHEN THEY NEED IT. BE PROACTIVE AND SHOW YOUR PATIENTS THAT YOU ARE THEIR ONE STOP SOLUTION FOR THEIR HEALTH- AND TELL THEM WHEN THEY ARE READY TO HEAR IT.
  • 9. THE BEST PART IS THAT BY USING A COMPANY LIKE HALO HEALTH, ALL OF THE CREATIVE ASSETS THAT YOU HAVE ALREADY BEEN CREATED CAN BE REPURPOSED AND COMBINED WITH THOUSANDS OF VIDEOS THAT REINFORCE YOUR MESSAGES.
  • 10. AND HALO HEALTH DOES ALL OF YOUR CONTENT MANAGEMENT. THEY WORK WITH YOU AND KEEP EVERYTHING CURRENT. FOR ABOUT $5 PER DAY PER OFFICE, YOUR HEALTH SYSTEM CAN SPEAK TO PATIENTS WHILE THEY WAIT ABOUT YOUR HEALTH SYSTEM.
  • 11. INVEST IN YOUR PATIENTS’ HEALTH BY EDUCATING, ENGAGING AND EMPOWERING THEM, CONTACT HALO HEALTH TODAY- JIM@HALOHEALS.CO M, @HALOHEALTHINTL, OR (856) 520-8655.