Social media can be an effective tool for businesses to connect with customers and promote their brand. Some key aspects include making social media fun and interactive instead of just broadcasting messages. Business should engage with customers when they post and share content. Even traditional media is using social media for sharing. Making social media a priority and interacting directly with customers can help build valuable relationships for a business.

1. Social Media For Your Business Jim Brochowski Columbus Metropolitan Library The MJB Foundation CareerBeam The Life of Jimmer

2. You want people talking about you. You want people talking to you. How do you accomplish this? In the online world / community there is a buzz.

3. Be Part of The Conversation

4. A lot under that umbrella. How many sites do you login to connect?

5. Which paths do you choose?

6. Here’s my key… It has to be fun!

7. Six years ago, this was my networking tool…

8. Today, this is just one of my networking tools.

9. Which seems more FUN?

10. Previously, my public presence consistently looked like this…

11. Today, it looks like this… Which one is more FUN?

13. Impact?

14. Let’s talk about connections…

16. How do you connect with your customers?

18. Columbus Metropolitan Library Serials Budget Trend Analysis

19. We need to find a way to bridge the gap.

20. Another key… Customers share.

21. Even traditional media is using Social Media for sharing.

22. Make Social Media a priority.

23. Interact with your customers when they share.

24. Share yourself.

25. Another networking tool… See? FUN!

26. Create a fan page…

27. Even for the smallest of organizations.

28. Advertise an event. Using Facebook and Twitter this year for the first time, The MJB Foundation more than tripled the number of people who know about our foundation and our event.

29. The payoff is in the relationships. (Go ahead. Ask me about the goat.)

30. Thank you for your time. Jim Brochowski [email_address] 614-746-2112 thelifeofjimmer.blogspot.com www.mjbfoundation.org columbuslibrary.org www.careerbeam.com @JimBrochowski on Twitter Find me on LinkedIn and Facebook. Search for: Jim Brochowski.