Saul Orbach, President, Digital Sefer.
Presented at the Future of Jewish Nonprofit Summit, July 27, 2010 in New York, NY. http://fojnp.com
Part of Quickfire: "Judaism 2025”
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The Future of Jewish Publishing [Saul Orbach] FOJNP NY 2010
1. The Future of Jewish Publishing Saul Orbach Digital Sefer
2. Digital Sefer Make available the entire corpus of Hebrew language & Jewish content, including books, magazines and other media to a worldwide audience via a digital format.
3. Internet Has Changed Everything Living thru a period of dynamic transition Changed everything: Way we access information How we ‘use’ it The value we attribute to it How much we want to pay for it (not much)
4. Pre 2000 to 2010 2000:Early e-readers didn’t catch on 2007: Nov 19: Amazon introduced Kindle Kindle e-reader Massive content available Aggressive business relationship w/ pubs that allows them to sell Kindle books for loss, $9.99 2007: Jan 9: iPhone released 2010: Jan 27: iPad introduced, released Apr Publisher revolt against Amazon 2010: before EOY: Lenovo to release LePad 2010 – The year of the Tablet
5. The State of Amazon Jul 23: Amazon Gets $1B Sales Via Mobile Jul 19: Kindle books outselling hardcovers on Amazon by 43% last 3 months. Last 4 weeks: 80% Jeff Bezos: selling hardcover for 15 years, Kindle books 33 months Industry Analysts: E-book sales leaped more than 207% Kindle e-reader: success, but no sales figures Failed to innovate, looks very shabby Kindle Apps for iPhone, Android, iPad, Macs & PCs, Apple's tens of millions iPhones sold can't be matched by tens of millions of Kindles. Kindle facing increased competition from other e-readers Widening belief that the iPad and other tablets could end its market control analysts at Credit Suisse estimated that Amazon's share of e-book sales would fall from 90% to 35% in the next five years.
6. The Race to the Bottom for e-readers e-reader device segment is busily price-slashing in "race to the bottom" e-reader market: NOT about e-ink hardware IS about selling e-published content that can be read on the explosively-growing tablet PC hardware e-publishing is where all the interesting changes to the publishing game are going on Parallel to the Netbook Phenomenon
7. Jewish Publishing Jewish Book World reviews between 600-700 books annually More than 400 new titles submitted each year as candidates for the National Jewish Book Awards.
8. Israeli Book Statistics for 2009 New Israeli book titles: 6,326 books & 500 new periodicals 16,306 issues of current periodicals and newspapers Hebrew and Other Languages Hebrew titles: 5,582 =88% (87% originally in Hebrew, 13% translated) English: 356 titles Russian: 179 titles. Arabic: 169 titles Source: http://www.jnul.huji.ac.il/eng/lgd-statistics-2010.html
9. Israeli Book Statistics for 2009 Type of Publishing Commercial publishing houses: 52% Government: 5% Educational institutions: 5% Assns, foundations, museums, and other organizations: 17% Self-published:21% Source: http://www.jnul.huji.ac.il/eng/lgd-statistics-2010.html
10. Israeli Book Statistics for 2009 Israeli Publishers Active publishers and organizations 1,527 Commercial publishing houses: 980 (64%) Non-commercial: 539 Orthodox sector: 496 Non-Jewish religious communities: 8 Source: http://www.jnul.huji.ac.il/eng/lgd-statistics-2010.html
11. Israeli Book Statistics for 2009 Sectors The orthodox and ultra-orthodox sector was responsible for 33% of the total titles that were published in Israel in 2009. Source: http://www.jnul.huji.ac.il/eng/lgd-statistics-2010.html
12. Jewish Publishing Subject to the same: tech transition, general economy and changes to the book business Also subject to changes in: Jewish demography/identity/affiliation Jewish philanthropy Religious sector will always want books because of Shabbat Most publishers can’t afford to publish Raise money to pay for pre-press costs (66%)
13. Some Thoughts About The Future The Challenge: accommodate readers & stay in business Its about providing content, not e-readers Models and paradigms need to change The religious sector will always want books Self publishing and Print-on-Demand will increase
14. A Closing Thought on the Future of Publishing A Closing Thought In case you think you have it figured out…