SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
2304 – Media Management,[object Object],ShapingStrategy in a World of Constant Disruption,[object Object],Hagel, Brown and Davidson (2008),[object Object],Group 3a,[object Object]
What are “Shaping Strategies”?,[object Object],[object Object]
In other words - to broadly redefine the terms of competition for a market sector using a positive, galvanizing message that promises benefits to all who adopt the new terms
These strategies can be very powerful when they work but they also concentrate risktothe shaping company
The article looks first at changes in infrastructure that are making these strategies more viable and attractive
Then it explores the key elements that must come together to execute positive shaping strategies
Finally it examines how to use those strategies Group 3a,[object Object],2304 – Media Management,[object Object]
From Bedrock to Plasma – The Changing Infrastructure,[object Object],[object Object]
Historically: Disruption followed by stabilization (e.g. sudden changes through steam engine, electricity, etc. which then became a standard) This is not true anymore!,[object Object],[object Object]

Weitere ähnliche Inhalte

Ähnlich wie Shaping_Strategy- Hagel et al

1363_sri-environment-big-energy-shift-300609
1363_sri-environment-big-energy-shift-3006091363_sri-environment-big-energy-shift-300609
1363_sri-environment-big-energy-shift-300609Harriet Festing
 
Market Transformation & NYSERDA
Market Transformation & NYSERDAMarket Transformation & NYSERDA
Market Transformation & NYSERDAMTColgrove
 
Guidelines on greening agri business - competitiveness vision
Guidelines on greening agri business - competitiveness visionGuidelines on greening agri business - competitiveness vision
Guidelines on greening agri business - competitiveness visionPRIVATE CONSULTANCY FIRM
 
Global Lighthouse Network - 2023
Global Lighthouse Network - 2023Global Lighthouse Network - 2023
Global Lighthouse Network - 2023Marcio Venturelli
 
Professional Development Plan
Professional Development PlanProfessional Development Plan
Professional Development PlanShannon Wright
 
2030Vision Strategic Direction _February 2022.pdf
2030Vision Strategic Direction _February 2022.pdf2030Vision Strategic Direction _February 2022.pdf
2030Vision Strategic Direction _February 2022.pdfVinodhKumar596152
 
Disruptive Technologies for Sustaiinability
Disruptive Technologies for SustaiinabilityDisruptive Technologies for Sustaiinability
Disruptive Technologies for SustaiinabilityANURAG GUPTA
 
Renovation roadmaps for buildings by The Policy Partners
Renovation roadmaps for buildings by The Policy PartnersRenovation roadmaps for buildings by The Policy Partners
Renovation roadmaps for buildings by The Policy PartnersWorld Office Forum
 
2019 Federal Cloud & Infrastructure Whitepaper
2019 Federal Cloud & Infrastructure Whitepaper2019 Federal Cloud & Infrastructure Whitepaper
2019 Federal Cloud & Infrastructure WhitepaperQuangNguyen757
 
Exploring the Pro-Am Interface between Production and Produsage
Exploring the Pro-Am Interface between Production and ProdusageExploring the Pro-Am Interface between Production and Produsage
Exploring the Pro-Am Interface between Production and ProdusageAxel Bruns
 
Scaling agricultural innovation
Scaling agricultural innovationScaling agricultural innovation
Scaling agricultural innovationILRI
 

Ähnlich wie Shaping_Strategy- Hagel et al (20)

Systemic M&E discussion paper, version 2 - 9 Oct 2012
Systemic M&E discussion paper, version 2 - 9 Oct 2012Systemic M&E discussion paper, version 2 - 9 Oct 2012
Systemic M&E discussion paper, version 2 - 9 Oct 2012
 
1363_sri-environment-big-energy-shift-300609
1363_sri-environment-big-energy-shift-3006091363_sri-environment-big-energy-shift-300609
1363_sri-environment-big-energy-shift-300609
 
Market Transformation & NYSERDA
Market Transformation & NYSERDAMarket Transformation & NYSERDA
Market Transformation & NYSERDA
 
Ansoff Matrix
Ansoff MatrixAnsoff Matrix
Ansoff Matrix
 
Guidelines on greening agri business - competitiveness vision
Guidelines on greening agri business - competitiveness visionGuidelines on greening agri business - competitiveness vision
Guidelines on greening agri business - competitiveness vision
 
Ge Matrix
Ge MatrixGe Matrix
Ge Matrix
 
Global Lighthouse Network - 2023
Global Lighthouse Network - 2023Global Lighthouse Network - 2023
Global Lighthouse Network - 2023
 
Professional Development Plan
Professional Development PlanProfessional Development Plan
Professional Development Plan
 
2030Vision Strategic Direction _February 2022.pdf
2030Vision Strategic Direction _February 2022.pdf2030Vision Strategic Direction _February 2022.pdf
2030Vision Strategic Direction _February 2022.pdf
 
Disruptive Technologies for Sustaiinability
Disruptive Technologies for SustaiinabilityDisruptive Technologies for Sustaiinability
Disruptive Technologies for Sustaiinability
 
Renovation roadmaps for buildings by The Policy Partners
Renovation roadmaps for buildings by The Policy PartnersRenovation roadmaps for buildings by The Policy Partners
Renovation roadmaps for buildings by The Policy Partners
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Innovation
InnovationInnovation
Innovation
 
Privatisation
PrivatisationPrivatisation
Privatisation
 
2019 Federal Cloud & Infrastructure Whitepaper
2019 Federal Cloud & Infrastructure Whitepaper2019 Federal Cloud & Infrastructure Whitepaper
2019 Federal Cloud & Infrastructure Whitepaper
 
Exploring the Pro-Am Interface between Production and Produsage
Exploring the Pro-Am Interface between Production and ProdusageExploring the Pro-Am Interface between Production and Produsage
Exploring the Pro-Am Interface between Production and Produsage
 
Coins
CoinsCoins
Coins
 
The MaFI-festo: from aid to inclusive market systems
The MaFI-festo: from aid to inclusive market systemsThe MaFI-festo: from aid to inclusive market systems
The MaFI-festo: from aid to inclusive market systems
 
Scaling agricultural innovation
Scaling agricultural innovationScaling agricultural innovation
Scaling agricultural innovation
 
The context of strategic hrm
The context of strategic hrmThe context of strategic hrm
The context of strategic hrm
 

Kürzlich hochgeladen

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Kürzlich hochgeladen (20)

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Shaping_Strategy- Hagel et al

  • 1.
  • 2.
  • 3. In other words - to broadly redefine the terms of competition for a market sector using a positive, galvanizing message that promises benefits to all who adopt the new terms
  • 4. These strategies can be very powerful when they work but they also concentrate risktothe shaping company
  • 5. The article looks first at changes in infrastructure that are making these strategies more viable and attractive
  • 6. Then it explores the key elements that must come together to execute positive shaping strategies
  • 7.
  • 8.
  • 9.
  • 10. Because the underlying technologies are developing continuously and rapidly, there is no prospect for stabilization
  • 11.
  • 12.
  • 13. They should act more boldly!
  • 14. They should strive to shape global ecosystems and thereby fundamentally alter industries and markets
  • 15. The challenge for a potential “Shaper” is to diminish perceived risk and maximize perceived rewards for a large number of actors
  • 16.
  • 17.
  • 18.
  • 19. The shaping view is never very detailed, it leaves much roomforrefinement
  • 20. A shaping view strives to imagine what an industry or market could look like and challenge conventional assumptions about what success requires
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Goal: Establish an open-source operating system which could be accessed and edited by everybody, not just restricted to the producing company
  • 28. This was a totally new approach in the area of mobile phones
  • 29. The project was backed up by the Open Handset Alliance, a consortium of several companies including Texas Instruments, Google, HTC, Intel, LG, Motorola, , Samsung Electronics, Sprint Nextel, T-Mobile and others
  • 30.