3. In other words - to broadly redefine the terms of competition for a market sector using a positive, galvanizing message that promises benefits to all who adopt the new terms
4. These strategies can be very powerful when they work but they also concentrate risktothe shaping company
5. The article looks first at changes in infrastructure that are making these strategies more viable and attractive
6. Then it explores the key elements that must come together to execute positive shaping strategies
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10. Because the underlying technologies are developing continuously and rapidly, there is no prospect for stabilization
14. They should strive to shape global ecosystems and thereby fundamentally alter industries and markets
15. The challenge for a potential “Shaper” is to diminish perceived risk and maximize perceived rewards for a large number of actors
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19. The shaping view is never very detailed, it leaves much roomforrefinement
20. A shaping view strives to imagine what an industry or market could look like and challenge conventional assumptions about what success requires
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27. Goal: Establish an open-source operating system which could be accessed and edited by everybody, not just restricted to the producing company
28. This was a totally new approach in the area of mobile phones
29. The project was backed up by the Open Handset Alliance, a consortium of several companies including Texas Instruments, Google, HTC, Intel, LG, Motorola, , Samsung Electronics, Sprint Nextel, T-Mobile and others