1. Technology
Makes us a
Marketing Tool,
Demographic
and Target
By: Jessica Paolucci and
Mark Wrightman

2. Introduction
 In today’s world technology is king and
everything seems to revolve around the latest
gadget/idea/electronic. Because of these
technological advancements, our way of
marketing has evolved as well.
 Technology makes it so easy for companies to
turn us into a marketing tool, demographic
and target through the use of social media,
new forms of advertising, and Google. This
can be a good thing for both companies and
consumers as well as bad.

3. Overview
 Social Media
 Facebook
 Pinterest
 New Forms of Advertising
 YouTube
 Smart Phones and Tablets
 Google
 Google Tracks our Searches
 Google Ads Match our Most Common Searches

4. Social Media Video
Social Media

5. Social Media - Facebook
 Companies are creating Facebook pages to
engage, target, and inform customers about
their brand, products, and services.
 Companies also are using Facebook contests in
order to gain more attention through “Likes” on
their page.
 Companies can target consumers through age,
gender, relationship status, and geographic
area and customize their advertisements
accordingly.

6. Social Media - Facebook
 Has become more of a marketing
platform more than a leisure activity
 Search for brands and companies
 Turning into search a social search engine
 Tonnes of companies have Facebook
pages to connect with and market to
their target customers

7. Social Media - Pinterest
 Pinterest is an online interactive pin board
that has exploded in the past year with more
than “11.7 million unique U.S. visitors”
(Unknown, 2012)
 Business are now using Pinterest to advertise
their products
 Consumers can go on Pinterest, see a
product they like, and pin it.
 Once they pin it, they are linked to the business’
website where they can purchase the product

8. Pros and Cons of Social Media
 Social media such as Facebook and Pinterest has
many pros and cons for business marketing to
customers and customers being marketed to.
 Businesses are able to create a personal
experience for customers and allow for open
communication with their target market. This
benefits all parties involved.
 There can be an over saturation of ads on
Facebook that may turn people away from using
the website.
 Businesses are able to promote their products on
Pinterest as well as link consumers to their site when
they click on the products that they like
 Consumers get to be creative. They pin what they
like and get great ideas from companies for
products, the home, style, etc.

9. New Advertising – YouTube
 Companies use YouTube to create high
production videos that can only be seen online as
opposed to traditional television commercials
 They are able to create longer advertisements
that engage the audience with YouTube’s
technology
 The goal of many companies today is to make
their YouTube video go viral and have many more
people see it all over the world rather than just a
specific market on tv.

10. New Advertising – Smart
Phones and Tablets
 It
is now easier than every before for
companies to reach and communicate
with consumers because of technological
advances.
 Out smart phones and tablets are
constantly with us and this allows
companies to reach us 24/7.
Smart Phone Advertising (Click Video)

11. Pros and Cons of New Forms
of Advertising
 New forms of advertising such as YouTube,
smart phones and tablets have changed the
way we interact with others and the way the
companies interact with customers.
 YouTube has allowed people and business to
connect with others around the world.
 Having a video for a company go viral is a
major goal in business.
 YouTube videos made by companies are only
effective if the consumer is directed to it,
watches the video and shares it with others.
 Having smart phones and tablets allows
businesses to be able to market to customers
24/7. This can be a good thing as well as bad.

12. – Tracks Our Views
 Tracks user’s searches by recording all
activities and websites they visit.
 Theyalso record how you navigate through
certain sites, helping businesses improve their
online presence.

13. Google – Customizes Ads to
Match Our Most Common
Searches
 Because Google tracks your searches
they know a lot about you and can tailor
specific advertisements to your profile.
 Ithelps Google create more effective
advertisements by creating profiles for
users, and sending them relevant
advertisements.

14. Pros and Cons of Google
 Google tracks our searches and customizes
our ads to match our searches/interests.
 This is great for businesses who want to get a
good value for their money. They will know that
they money they are spending on ads are
being seen by their target market.
 This is also good for consumers because we will
only see ads that relate to our interests and not
get bogged down by things we don’t care
about.
 However, knowing that Google tracks our
searches can definitely be seen as an invasion
of privacy.

15. Recap
 Social Media
 Facebook
 Pinterest
 New Forms of Advertising
 YouTube
 Smart Phones and Tablets
 Google
 Google Tracks our Searches
 Google Ads Match our Most Common Searches

16. Conclusion
 After evaluating the pros and cons of how
technology makes us a marketing tool,
demographic and target through the use of social
media, new forms of advertising, and Google we
have come to the conclusion that the advance of
technology has ultimately been a good thing in
these fields. It allows consumers to be
communicate with business and create a lasting
relationship. It allows us to become more involved
in deciding how we will be marketed to and our
ads are customized to us. The advance in
technology has given consumers the opportunity
to become more engaged in marketing and
advertising instead of just being yelled at.

17. References
 On The Net - Tracking Your Search History. (n.d.).
Information Today, Inc.. Retrieved August 7, 2012, from
http://www.infotoday.com/online/mar06/OnTheNet.shtml
 Is Google Tracking the Online Activities of Safari Users? - In
View Marketing. (n.d.). Online Internet Marketing Toronto |
Lead Generation | SEO. Retrieved August 7, 2012, from
http://www.inviewmarketing.ca/is-google-tracking-the-
online-activities-of-safari-users-toronto-online-marketer/
 Krull, V. (n.d.). Google Tracking - AskMen. AskMen - Men's
Online Magazine. Retrieved August 7, 2012, from
http://ca.askmen.com/entertainment/guy_gear_300/349_g
oogle-tracking.html

18. References
 TAB Computer Systems - BLOG: Google Tracking Safari Users. (n.d.).
TAB Computer Systems - BLOG. Retrieved August 7, 2012, from
http://blog.tabinc.com/index.cfm/2012/4/6/Google-Tracking-
Safari-Users
 "Power of Mobile Advertising." YouTube - Broadcast Yourself. . N.p.,
24 May 2011. Web. 7 Aug. 2012.
http://www.youtube.com/watch?v=hYHXIC37tr0&feature=related
 "What Is Social Media? Find out exactly what is social media... -
YouTube ." YouTube - Broadcast
 "Pinterest - Wikipedia, the free encyclopedia." Wikipedia, the free
encyclopedia. N.p., 5 Aug. 2012. Web. 7 Aug. 2012.
http://en.wikipedia.org/wiki/Pinterest