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Goal: "To increase publicity for the BHSU music department on campus"
      Publics                Stake                Message             Media            Timetable               Monitor                Budget
BHSU Music           They want increase "Come to the BHSU Newspapers, flyers, As soon as the            Are the articles,      Cost of flyers,
Department           their publicity on the Music Department email, radio and TV Spring '09 semester flyers, press releases    advertisements, and
                     BHSU campus.           events."          stations.           begins.               and getting to the     press releases.
                                                                                                        media two weeks
                                                                                                        before the event?
                                                                                                        Are emails being
                                                                                                        sent to the campus
                                                                                                        faculty and staff to
                                                                                                        remind them about
                                                                                                        events?
BHSU Faculty and They need to be            "You should come Newspapers, flyers, As soon as the         Are the music          Cost of flyers.
Students             informed about the and support your      email, radio and TV Spring '09 semester department events        Everything else
                     current BHSU           school's Music    stations.           begins.               being heard about?     should be as
                     Music Department Department."                                                      Are the audiences      minimal as possible.
                     events.                                                                            getting bigger?
BHSU Jacket          They desire to         "(Jacket Journal) Email               Jacket Journal - As Is the Music             Cost of
Journal, KBHU-TV, inform students and should include a                            soon as a monthly Department keeping         advertisements
and KBHU radio       faculty about current BHSU music                             calendar is available in touch with all
                     events and issues on department monthly                      to send. TV/Radio - media outlets? Is
                     campus and in the calendar in the                            Press releases should everyone meeting
                     surrounding areas. paper." "(TV &                            be sent 3 weeks       their required
                                            Radio) should                         before an event.      deadlines?
                                            announce events
                                            each day for one
                                            week prior to the
                                            event."
Goal: "To let students know that they do not have to be music majors or minors to be in music ensembles"
      Publics                 Stake               Message               Media              Timetable               Monitor              Budget
BHSU Music            They want to          "Anyone can be in a Newspapers, flyers, As soon as the           Did the Registrar    Cost of flyers
Department            increase the          music ensemble.     email, radio and TV Spring '09 semester      office change the
                      members of their      Some groups are     stations.             begins.                enrollment rules for
                      music ensembles       audition only, and                                               music ensemble
                                            anyone can audition                                              groups?
                                            as well."
BHSU Faculty and They need to know "Anyone can be in a Newspapers, flyers, As soon as the                    Are more students Cost of flyers
Students              that anyone can join music ensemble.      radio and TV          Spring '09 semester    signing up for music
                      a music ensemble. Some groups are         stations.             begins.                ensembles?
                                            audition only, and
                                            anyone can audition
                                            as well."
BHSU Jacket           They desire to        "Anyone can be in a Email, press          As soon as possible.   Will media outlets Minimal to nothing.
Journal, KBHU-TV, inform students and music ensemble.           releases, and flyers.                        interview non-music
and KBHU radio        faculty about current Some groups are                                                  major students who
                      issues on campus. audition only, and                                                   are involved in
                                            anyone can audition                                              music ensembles?
                                            as well."                                                        Will media outlets
                                                                                                             interview the
                                                                                                             directors of the
                                                                                                             music ensembles?

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Music Department PR Plan Grid

  • 1. Goal: "To increase publicity for the BHSU music department on campus" Publics Stake Message Media Timetable Monitor Budget BHSU Music They want increase "Come to the BHSU Newspapers, flyers, As soon as the Are the articles, Cost of flyers, Department their publicity on the Music Department email, radio and TV Spring '09 semester flyers, press releases advertisements, and BHSU campus. events." stations. begins. and getting to the press releases. media two weeks before the event? Are emails being sent to the campus faculty and staff to remind them about events? BHSU Faculty and They need to be "You should come Newspapers, flyers, As soon as the Are the music Cost of flyers. Students informed about the and support your email, radio and TV Spring '09 semester department events Everything else current BHSU school's Music stations. begins. being heard about? should be as Music Department Department." Are the audiences minimal as possible. events. getting bigger? BHSU Jacket They desire to "(Jacket Journal) Email Jacket Journal - As Is the Music Cost of Journal, KBHU-TV, inform students and should include a soon as a monthly Department keeping advertisements and KBHU radio faculty about current BHSU music calendar is available in touch with all events and issues on department monthly to send. TV/Radio - media outlets? Is campus and in the calendar in the Press releases should everyone meeting surrounding areas. paper." "(TV & be sent 3 weeks their required Radio) should before an event. deadlines? announce events each day for one week prior to the event."
  • 2. Goal: "To let students know that they do not have to be music majors or minors to be in music ensembles" Publics Stake Message Media Timetable Monitor Budget BHSU Music They want to "Anyone can be in a Newspapers, flyers, As soon as the Did the Registrar Cost of flyers Department increase the music ensemble. email, radio and TV Spring '09 semester office change the members of their Some groups are stations. begins. enrollment rules for music ensembles audition only, and music ensemble anyone can audition groups? as well." BHSU Faculty and They need to know "Anyone can be in a Newspapers, flyers, As soon as the Are more students Cost of flyers Students that anyone can join music ensemble. radio and TV Spring '09 semester signing up for music a music ensemble. Some groups are stations. begins. ensembles? audition only, and anyone can audition as well." BHSU Jacket They desire to "Anyone can be in a Email, press As soon as possible. Will media outlets Minimal to nothing. Journal, KBHU-TV, inform students and music ensemble. releases, and flyers. interview non-music and KBHU radio faculty about current Some groups are major students who issues on campus. audition only, and are involved in anyone can audition music ensembles? as well." Will media outlets interview the directors of the music ensembles?