A2 Media Production. This powerpoint shows our initial ideas and thoughts about our A2 task to create a music video.

1. ADVANCED PRODUCTION Vicky Lewis
and Jess
MUSIC VIDEO Dinmore

2. BRIEF
 We chose to do a music video because it is something which
we are both passionate about.
 We also chose a music video because after YouTubing short
films, film trailers and music videos we chose a music video
because that is what we thought we could do best and use a
variety of skills.
 To decide what song we were going to use we talked about the
artists that we both liked and were familiar with. We came to
the conclusion of Ben Howard.

3. INITIAL RESEARCH
 We looked at lots of other people’s A2 work on YouTube to
help give us ideas.
 Some were more useful than others, we look at a few genres
including rock, pop and singer -song writes.
 We found that the majority of people didn’t re -create the
songs just mouthed the words to the original track and that is
why we decided we would re -record the song using a dif ferent
voice.

4. INITIAL RESEARCH
 We then looked at the Ben Howard videos to obser ve what type of
style he used.
 We then had to choose a song, we did this by a process of
elimination we finally got down to two songs:
- Only love
- Keep your head up
 We decided on keep your head up because we looked at the lyrics
and saw that we could easily build a stor y around them
 Af ter this we had to find out how to get copyright of the song and
we looked up the record company (Islands record which is owned
by Universal) and a draf t email has been created.
 We obser ved that the majority of his video’s had a filtered ef fect
(such as in the still below) and were set in the autumn season.

5. TARGET AUDIENCE
 We wanted our target audience to be the same as Ben
Howard’s because he appeals to a young generation of people
like our selves so we know what they like and don’t like.
Allowing us to put in or leave out certain elements.
 His music videos are very naturalistic with high contrast
colours and appealing to the target audience not only through
his lyrics and music but from the informal characteristics of
the happy go lucky artist's fun loving, common, every day
setting videos.
 Therefore our target audience is 14 -23 year olds.

6. RESOURCES
 Sound Track:
The sound track will need to be recorded again. We are also
making the track acoustic using a guitar.
 Singer:
We have asked and received a yes from a singer Josie.
 Locations:
We have a couple of locations in mind and because we want to
use a rural setting places such as high rocks in Tunbridge
Wells or a lake in the Ashdown Forest is very useful. Of course
we will need to ask permission for these before using them.
 Costumes:
We have decided that we want the actors to be dressed in
earth, pastel colours to suit the relaxed and everyday looking
video.
 Actors:
Yet to be decided.

7. THE USE OF NARRATIVE
 We understand that to create a successful and
realistic music video, there needs to be an
element of narrative to the video.
 The narrative of the original song we have chosen
is very simple yet effective.
 We plan to create something similar but with the
narrative easier to follow.
 The narrative is going to follow the lyrics of the
song more literally so that it is easily translatable
and easier for people to understand what’s going
on.

8. PROBLEMS
 The main problem we will face is the weather, as this
will have a huge impact on the location of the video
 Whether we can get permission from the land owners
to use these facilities
 To aim to get our video done in the right weather
conditions, we will have to start shooting soon but if
the weather is not in our favour, then we can think
about adjusting the season within the narrative of
our video
 By making sure that we approach the land owners
politely and in plenty of time.