1. Gerard (Jerry) Poulette
1768 Primrose Lane, Wellington, Florida 33414 - Cell 561-635-7978 – jerrypoulette@bellsouth.net
Summary
Sales professional with over 40 year’s experience inthe Food/ Groceryindustries;30 years withthe Kellogg’s Company. Strong
leadership, supervisionand problem solvingskills, with a demonstratedabilityto buildandmotivate people, penetrate new
markets, and develop strongaccount relationships.
Highlights
Strong aptitude indirect client contact andproviding “totalqualitycustomer service.” Proficient inMicrosoft Word, Excel,
Power Point and Outlook. Fact-Based Selling usingIRI data. Creating Sell Sheets for a higher level of displaysuccess. Love being
face to face withmycustomers and establishingstrong relationships. Work across organizational boundariesto achieve overall
companygoals. Accept personal accountabilityfor myown actions and results.
Crossmark Field Representative
Work in Wal-Mart stores representing various companies withitem placement and resets. I alsohelpedtrainnew
People onhow to use the tablets andtrainingthem onthe proper wayto merchandise and work the store.
Experience with Keebler/Kellogg’s Snacks
Retail Sales Representative West Palm Beach, FL. 2008- 2013
All field account manager positions were beingeliminatedin2008. I applied for the position of Retail SalesRepresentative for
the West PalmBeach area andwas offered the job. I heldthisposition for five years andwas RSR of the year for three out of
the five years callingon 82 Publix, Wal-Mart and WinnDixie stores. Myjob responsibilities were to maintainproduct
placement, upsell the ads, build incremental displays and work withmypartners inKellogg’s snacks to create bigger andbetter
displaysupport through the Power ofKellogg’s. I alsocalled onthe Publix andWinnDixie District Managers once a quarter. All
of the RSR positions were eliminated inMarch 2013 and I was placedona severance planin April2013.
Account Manager / Account Operations Manager, Miami, FL. 1984-2008
Managedthe Winn-Dixie, Albertsons and Sedano’s fieldoperations over these last 23 Years. Developedandcultivatedaccount
relationships at WinnDixie withinthe state ofFlorida to achieve sales goals. Calledon DivisionBuyers, District Managers,
Center Store Specialist andStore Managers. Was always sellingsomething. Account Manager for Sedano’s Supermarkets from
2006 to 2008. (2.2 Million Dollar Business). Assisted our Zone Sales Manager andDistrict Managers within the Zonesto achieve
a higher percent display penetration at store level. Helpedcoordinate annual strategic plans to achieve bothsalesgoalsand
expense targets inbothWinn Dixie and Sedano’s. Achieved or exceededannualsales budgets. Maintained the integrityof the
Cookie/Cracker P-O-G’s on an ongoing basis. (Resets)Helpedsuccessfullyroll out andintegrate the Murraybrands andKellogg’s
Cereal Bars intothe DSDportfolio. Over achievedour sales goals andspendinSedano’s for 2006. Calledon Albertson’s Division
office from 1996 to 2000 achieving all salesgoalsandputtinginplace the first 25% offallCookies andCrackers Sale in
Albertsons Florida at that time.
2. - KEEBLER FOODS COMPANY - District Sales Manager Fort Lauderdale, FL. 1983 -1984
Manageda twelve-personteam, whichdelivered over $10 millionof foodproducts to over 150 supermarkets. -Sourced, hired,
trainedanddevelopedallteammembers to accomplishthe companysales goals. -Coordinatedannual strategic plans to
achieve bothsales goalsand expense targets. -Successfullyintegratednew products and brands intoKeebler’s portfolioat store
level. Made regular account calls onSupermarket District Managers andIndependent Buyers on upcoming promotions.
Territory Sales Manager, West Palm Beach, FL. 1982 -1983
Managed$550,000 in annual sales, exceedinggrowthtargets annually. Made it a goal to sell anincremental displayinevery
store on everyvisit. Workedwith the distributioncenters to deliver products directlyto retail stores on schedule. Increased
sales andinsuredproper shelfanddisplaysupport bydeveloping strong relationships at store level. Outdid mycompetition at
everylevel ofservice anddisplaysupport at store level. Strived to be the #1 vendor in the store using fact-basedsellingand
displaytracking.
Kellogg’s Highlights
1982 - Territory Sales Manager of the Year
1983 - Miami Zone Eagle Award Winner (District Manager of the Year)
Highest%salesincrease andHighestDisplayPenetrationinthe Zone.
1997 - Miami Zone AccountManager of the Year
1997 - Sold the 1st
NASCARprogramat Winn Dixie Mia.
Resultingin153 incremental endcapsfor12 weeksover4 years.
1999 - Sold 1st Albertsons 25% off Sale
On all Cookies&Crackersresultingin103 incremental Lobbydisplays.
2004 - Took over responsibility of all Winn Dixie Florida over three sales zones.
2007 - Achieved all Winn Dixie Annual Budgets over the last 3 Years.
2011 - Retail Sales Rep. of the year 3 out of 5 years.
2008, 2009 and 2011 accomplishingall metrics.
Education
High School Diploma: West Palm Beach, Florida