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Successfully Managing Your
Career Transition in Any
Economy:
Webinar Agenda
     Preparing Yourself for a Career Transition
1.
     Creating Your Marketing Tools
2.
     Market Research and Positioning
3.
     Developing and Executing Your Marketing Plan
4.
     Landing that Interview
5.
     Interviewing Successfully and Assessing the
6.
     Opportunity
     Understanding Next Steps and Following Up
7.
     Appropriately
     Closing the Deal and Landing the Position You
8.
     Want
     Managing Your Career to Ensure Long-Term
9.
     Success
1. Preparing Yourself
for a Career Transition
1. Preparing Yourself for a Career
   Transition
What are my Career KITES® that will
 take me to higher levels?
 Knowledge
 Interests
 Talents
 Experience
 Skills
1. Preparing Yourself for a Career
   Transition
Key Questions:
 What is it that I want from my work?
 What am I willing to contribute in order to
 achieve what I want from my work?
 What are my Career KITES® (Knowledge,
 Interests, Talents Experience and Skills)?
  − How can I apply these factors to developing my
    career?
 About what am I passionate about?
  − Can I relate my passion to my work – or should I
    express it in an avocation?
1. Preparing Yourself for a Career
   Transition
 Methods and Tools to Understand and
 Set Your Career Goals
 Work with a certified Career Coach or
 Licensed Therapist
 Use of Informational Interviews and Job
 Shadowing
 Personality and Career Assessments, some
 of the most widely used and reliable are the:
 − Myers-Briggs Type Indicator (MBTI®)
 − Strong Interest Inventory®
 − California Predictive Inventory (CPI®)
2. Creating Your
Marketing Tools
2. Creating Your Marketing Tools

Behavioral Interviewing
 Is based upon the premise that past
 behavior is the best predictor of future
 performance
 Interview questions are based upon
 experiences in past situations that relate
 to competencies that are required for the
 current position
2. Creating Your Marketing Tools

 Write your STAR® Stories to identify
 your Career KITES® and build your
 communications tools
 S – situation
 T – talents
 A – actions
 R – results
2. Creating Your Marketing Tools

 Your STAR® Stories should identify the Situation
 related to a specific Accomplishment
 Your STAR® Stories should identify the Talents you
 have and used to achieve a specific Accomplishment
  Your STAR® Stories should identify the Actions you
 took to achieve a specific Accomplishment
  Your STAR® Stories should identify the Results of the
 Actions you took to achieve a specific
 Accomplishment – and be sure to qualify or quantify
 the Accomplishment as much as possible
    Remember Results = Accomplishments
2. Creating Your Marketing Tools

 You should use your STAR® Stories to build your
 resume – highlighting the Accomplishments
 You should prepare three to six STAR® Stories for
 each position for which you interview – and they should
 be related to the KITES® or competencies required for
 the position
 This will create the STAR Cycle®, in which the STAR®
 Stories used to create the Accomplishments on your
 resume
 The interviewer will likely ask you questions related to
 the Accomplishments on your resume, for which you
 will have STAR® Stories prepared will serve as a partial
 roadmap for your interview
The Star Cycle®


                   Resume




       Interview
3. Market Research and
      Positioning
3. Market Research and Positioning

 Understanding the Marketplace through
 Research, some tools and methods
 include:
  −Databases like Hoovers and Dun &
   Bradstreet
  −Periodicals and publications
  −Anecdotal – talk to people who work in
   companies where you want to work!
3. Market Research and Positioning

 Positioning Yourself – who’s out there
 and wants to buy what you’re offering?
  −Make sure that the position or career you
   want is something that the market place will
   support
  −When you find the position or career you
   want make sure you meet the requirements
   and can demonstrate that with your
   marketing and communication tools
4. Developing and Executing
    Your Marketing Plan
4. Developing and Executing Your
   Marketing Plan

 Managing a successful career transition is
 like a sales and marketing campaign – it’s
 a numbers game
4. Developing and Executing Your
   Marketing Plan

 Sales Funnel
                Number of
                Interviews




                              Number
Number
                              of Job
of
                              Offers
Contacts




                  Time
4. Developing and Executing Your
   Marketing Plan

 Targeting ensures greater and more qualified
 results
 Leverage the power of your network!
 − Approximately 70% of people find their next position
   through their network (that number increases with
   years of experience and level)
 − Approximately 20-25% of people find their next
   position through positions posted on the Internet and
   in print media
 − Approximately 5-10% of people find their next
   position through recruiters or other sources
5. Landing that Interview and
   Interviewing Successfully
5. Landing that Interview and
Interviewing Successfully
 Flawless execution during your interview
  − Ask powerful second and third level questions
 Preparing for the interview
  − Research
  − Prepare
  − Practice your STAR® stories so that you your Career
    KITES® will fly high and you will shine!
 Flawless execution during your interview
  − Be early
  − Wear the appropriate attire
  − Breathe, center, relax, smile
  − And be Confident – you wouldn’t be here if you weren’t
    qualified!
6. Assessing the Opportunity
6. Assessing the Opportunity

 Remember interviewing and hiring are a
 bi-lateral process
  −Be conscious of the interview process
   because it will probably be an accurate
   reflection of what it will be like to work in
   that organization
6. Assessing the Opportunity

 Be aware of how you feel and what you
 observe during the process
  −What will your manager be like?
  −What will your colleagues be like?
  −What is the environment like?
  −Is this the place and are these the people you
   want to spend most of your waking life with?
6. Assessing the Opportunity

 Assess the Position and the Organization
  −What kind of work will you be doing?
  −Is this the appropriate level for you?
  −Does the position offer a desirable career
   path?
  −Can you get behind what the organization
   does and how they do it?
7. Understanding Next Steps
      and Following Up
       Appropriately
7. Understanding Next Steps and
Following Up Appropriately

 Make sure you know what the next steps
 in the process are
 −Who will follow up with you (the Recruiter
  or the Hiring Manager)
 −WHEN & HOW??
 −If you did not find out before the interview,
  make sure you find out what the next steps
  are in the interview process
 −How and when will a hiring decision be made?
7. Understanding Next Steps and
Following Up Appropriately

 Follow up appropriately
 −A personalized thank you card or email
  message for the Hiring Manager and the
  person referring you (if there is one), and
  maybe for the Recruiter
 −Email thank you messages for the other
  interviewers if you have their contact
  information
7. Understanding Next Steps and
Following Up Appropriately

 Be Patient and Breathe!
 − Remember there are many things that go on
   behind the scenes that can affect what happens in
   the process after the interview – most of which
   have nothing whatsoever to do with you
 − Stay engaged and don’t take delays personally
 − Wait for them to follow up with you as promised
 − If no one follows up within a couple of days of
   when they promised you, follow up with them
   gently…alternately by email and phone every
   four days or so
7. Understanding Next Steps and
Following Up Appropriately

 When you do follow up:
 −Express continued interest, but not
  desperation!
8. Closing the Deal and
Landing the Position You
          Want
8. Closing the Deal and Landing the
Position You Want

 Most likely you will have a series of
 interviews with several people
  −Some companies have longer and more
   intricate hiring practices than others…once
   again – be aware of how the process feels for
   you
8. Closing the Deal and Landing the
Position You Want

 Once you have received an offer – make
 sure it’s absolutely what you want
  −You will most likely have to live with it for a
   while
  −Don’t be afraid to walk away if the position
   or organization don’t feel like the right fit for
   you
  −If it does feel like the right opportunity for
   you – don’t be afraid to respectfully and
   appropriately counter and negotiate if you
   feel the details of the offer are lacking
8. Closing the Deal and Landing the
Position You Want

 Do not stop your job search until you are
 on-board and have worked in your new
 position for a week
  −Once in a while positions can be closed or
   lose funding and offers withdrawn at the last
   minute for any number of reasons – none of
   which may have anything to do with you
9. Managing Your Career to
 Ensure Long-Term Success
9. Managing Your Career to Ensure
Long-Term Success

 Be sure to understand very clearly what
 your responsibilities and goals are
 −And what are the critical factors that will be
  used to measure your success, and how and
  when they will be assessed
9. Managing Your Career to Ensure
Long-Term Success

 Manage your success by:
 −Meeting or exceeding goals whenever
  possibilities
 −Being aware of new opportunities without
  losing focus on your current role
 −Building trusting and collaborative
  relationships
 −Assessing new opportunities appropriately so
  that you can grow without over-committing,
  nor underperforming
9. Managing Your Career to Ensure
Long-Term Success

 Be sure to keep a Career File (hard
 and/or soft copy) and update it with the
 following information two to four times
 per year or when you change positions
 −What new responsibilities did you assume
 −What new skills did you learn or talents did
  you develop?
 −What were your key accomplishments?
 −Keep track of any positive feedback, awards
  or recognition you receive
9. Managing Your Career to Ensure
Long-Term Success

 You are now ready to successfully and
 proactively manage and grow your career,
 and prepared for unexpected changes!
Thank you!
The material and methodologies contained
in this presentation is copyrighted and the
sole intellectual property of Jerry Pico and
People & Knowledge Works Consulting©. It
is used exclusively for the People-OnTheGo
“Successfully Managing Your Career
Transition in Any Economy” webinar
presented on April 9, 2009. Please do not
copy, reproduce or redistribute any of this
material for commercial purposes without
prior permission from the owner.
For more information contact Jerry Pico, Principal-Consultant
People & Knowledge Works Consulting, 415.425.7426
jerry@pkwconsulting.com, http://www. pkwconsulting.com

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Managing Your Career Webinar 4/9/09

  • 1. Successfully Managing Your Career Transition in Any Economy: Webinar Agenda Preparing Yourself for a Career Transition 1. Creating Your Marketing Tools 2. Market Research and Positioning 3. Developing and Executing Your Marketing Plan 4. Landing that Interview 5. Interviewing Successfully and Assessing the 6. Opportunity Understanding Next Steps and Following Up 7. Appropriately Closing the Deal and Landing the Position You 8. Want Managing Your Career to Ensure Long-Term 9. Success
  • 2. 1. Preparing Yourself for a Career Transition
  • 3. 1. Preparing Yourself for a Career Transition What are my Career KITES® that will take me to higher levels? Knowledge Interests Talents Experience Skills
  • 4. 1. Preparing Yourself for a Career Transition Key Questions: What is it that I want from my work? What am I willing to contribute in order to achieve what I want from my work? What are my Career KITES® (Knowledge, Interests, Talents Experience and Skills)? − How can I apply these factors to developing my career? About what am I passionate about? − Can I relate my passion to my work – or should I express it in an avocation?
  • 5. 1. Preparing Yourself for a Career Transition Methods and Tools to Understand and Set Your Career Goals Work with a certified Career Coach or Licensed Therapist Use of Informational Interviews and Job Shadowing Personality and Career Assessments, some of the most widely used and reliable are the: − Myers-Briggs Type Indicator (MBTI®) − Strong Interest Inventory® − California Predictive Inventory (CPI®)
  • 7. 2. Creating Your Marketing Tools Behavioral Interviewing Is based upon the premise that past behavior is the best predictor of future performance Interview questions are based upon experiences in past situations that relate to competencies that are required for the current position
  • 8. 2. Creating Your Marketing Tools Write your STAR® Stories to identify your Career KITES® and build your communications tools S – situation T – talents A – actions R – results
  • 9. 2. Creating Your Marketing Tools Your STAR® Stories should identify the Situation related to a specific Accomplishment Your STAR® Stories should identify the Talents you have and used to achieve a specific Accomplishment Your STAR® Stories should identify the Actions you took to achieve a specific Accomplishment Your STAR® Stories should identify the Results of the Actions you took to achieve a specific Accomplishment – and be sure to qualify or quantify the Accomplishment as much as possible Remember Results = Accomplishments
  • 10. 2. Creating Your Marketing Tools You should use your STAR® Stories to build your resume – highlighting the Accomplishments You should prepare three to six STAR® Stories for each position for which you interview – and they should be related to the KITES® or competencies required for the position This will create the STAR Cycle®, in which the STAR® Stories used to create the Accomplishments on your resume The interviewer will likely ask you questions related to the Accomplishments on your resume, for which you will have STAR® Stories prepared will serve as a partial roadmap for your interview
  • 11. The Star Cycle® Resume Interview
  • 12. 3. Market Research and Positioning
  • 13. 3. Market Research and Positioning Understanding the Marketplace through Research, some tools and methods include: −Databases like Hoovers and Dun & Bradstreet −Periodicals and publications −Anecdotal – talk to people who work in companies where you want to work!
  • 14. 3. Market Research and Positioning Positioning Yourself – who’s out there and wants to buy what you’re offering? −Make sure that the position or career you want is something that the market place will support −When you find the position or career you want make sure you meet the requirements and can demonstrate that with your marketing and communication tools
  • 15. 4. Developing and Executing Your Marketing Plan
  • 16. 4. Developing and Executing Your Marketing Plan Managing a successful career transition is like a sales and marketing campaign – it’s a numbers game
  • 17. 4. Developing and Executing Your Marketing Plan Sales Funnel Number of Interviews Number Number of Job of Offers Contacts Time
  • 18. 4. Developing and Executing Your Marketing Plan Targeting ensures greater and more qualified results Leverage the power of your network! − Approximately 70% of people find their next position through their network (that number increases with years of experience and level) − Approximately 20-25% of people find their next position through positions posted on the Internet and in print media − Approximately 5-10% of people find their next position through recruiters or other sources
  • 19. 5. Landing that Interview and Interviewing Successfully
  • 20. 5. Landing that Interview and Interviewing Successfully Flawless execution during your interview − Ask powerful second and third level questions Preparing for the interview − Research − Prepare − Practice your STAR® stories so that you your Career KITES® will fly high and you will shine! Flawless execution during your interview − Be early − Wear the appropriate attire − Breathe, center, relax, smile − And be Confident – you wouldn’t be here if you weren’t qualified!
  • 21. 6. Assessing the Opportunity
  • 22. 6. Assessing the Opportunity Remember interviewing and hiring are a bi-lateral process −Be conscious of the interview process because it will probably be an accurate reflection of what it will be like to work in that organization
  • 23. 6. Assessing the Opportunity Be aware of how you feel and what you observe during the process −What will your manager be like? −What will your colleagues be like? −What is the environment like? −Is this the place and are these the people you want to spend most of your waking life with?
  • 24. 6. Assessing the Opportunity Assess the Position and the Organization −What kind of work will you be doing? −Is this the appropriate level for you? −Does the position offer a desirable career path? −Can you get behind what the organization does and how they do it?
  • 25. 7. Understanding Next Steps and Following Up Appropriately
  • 26. 7. Understanding Next Steps and Following Up Appropriately Make sure you know what the next steps in the process are −Who will follow up with you (the Recruiter or the Hiring Manager) −WHEN & HOW?? −If you did not find out before the interview, make sure you find out what the next steps are in the interview process −How and when will a hiring decision be made?
  • 27. 7. Understanding Next Steps and Following Up Appropriately Follow up appropriately −A personalized thank you card or email message for the Hiring Manager and the person referring you (if there is one), and maybe for the Recruiter −Email thank you messages for the other interviewers if you have their contact information
  • 28. 7. Understanding Next Steps and Following Up Appropriately Be Patient and Breathe! − Remember there are many things that go on behind the scenes that can affect what happens in the process after the interview – most of which have nothing whatsoever to do with you − Stay engaged and don’t take delays personally − Wait for them to follow up with you as promised − If no one follows up within a couple of days of when they promised you, follow up with them gently…alternately by email and phone every four days or so
  • 29. 7. Understanding Next Steps and Following Up Appropriately When you do follow up: −Express continued interest, but not desperation!
  • 30. 8. Closing the Deal and Landing the Position You Want
  • 31. 8. Closing the Deal and Landing the Position You Want Most likely you will have a series of interviews with several people −Some companies have longer and more intricate hiring practices than others…once again – be aware of how the process feels for you
  • 32. 8. Closing the Deal and Landing the Position You Want Once you have received an offer – make sure it’s absolutely what you want −You will most likely have to live with it for a while −Don’t be afraid to walk away if the position or organization don’t feel like the right fit for you −If it does feel like the right opportunity for you – don’t be afraid to respectfully and appropriately counter and negotiate if you feel the details of the offer are lacking
  • 33. 8. Closing the Deal and Landing the Position You Want Do not stop your job search until you are on-board and have worked in your new position for a week −Once in a while positions can be closed or lose funding and offers withdrawn at the last minute for any number of reasons – none of which may have anything to do with you
  • 34. 9. Managing Your Career to Ensure Long-Term Success
  • 35. 9. Managing Your Career to Ensure Long-Term Success Be sure to understand very clearly what your responsibilities and goals are −And what are the critical factors that will be used to measure your success, and how and when they will be assessed
  • 36. 9. Managing Your Career to Ensure Long-Term Success Manage your success by: −Meeting or exceeding goals whenever possibilities −Being aware of new opportunities without losing focus on your current role −Building trusting and collaborative relationships −Assessing new opportunities appropriately so that you can grow without over-committing, nor underperforming
  • 37. 9. Managing Your Career to Ensure Long-Term Success Be sure to keep a Career File (hard and/or soft copy) and update it with the following information two to four times per year or when you change positions −What new responsibilities did you assume −What new skills did you learn or talents did you develop? −What were your key accomplishments? −Keep track of any positive feedback, awards or recognition you receive
  • 38. 9. Managing Your Career to Ensure Long-Term Success You are now ready to successfully and proactively manage and grow your career, and prepared for unexpected changes!
  • 40. The material and methodologies contained in this presentation is copyrighted and the sole intellectual property of Jerry Pico and People & Knowledge Works Consulting©. It is used exclusively for the People-OnTheGo “Successfully Managing Your Career Transition in Any Economy” webinar presented on April 9, 2009. Please do not copy, reproduce or redistribute any of this material for commercial purposes without prior permission from the owner. For more information contact Jerry Pico, Principal-Consultant People & Knowledge Works Consulting, 415.425.7426 jerry@pkwconsulting.com, http://www. pkwconsulting.com