1. SOCIAL BUSINESS IS GOING MAIN STREAM
Company Employees
Content
Roope Heinilä
CEO - Smarp Oy
roope.heinila@smarpsocial.com
2. LINKEDIN HAS OVER 225
MILLION MEMBERS AND
2+ NEW MEMBERS JOIN
EVERY SECOND
USE OF PROFESSIONAL SOCIAL MEDIA IS GROWING
76% OF ALL PAGE
IMPRESSIONS ON
LINKEDIN COME FROM
USER PROFILES
Source: LinkedIn
3. SOCIAL IS NOT GOING AWAY – IT IS MAKING ITS WAY
INTO ALL PARTS OF THE ORGANIZATON
More people are looking to social media
for their business news
Company reputation is becoming
increasingly tied to their employees’
social media communication
Growing number of employees are
engaging in business related discussions
on social media
SOCIALLY LITERATE EMPLOYEES
ARE FINDING NEW IDEAS AND
DRIVING INNOVATION
EMPLOYEES ARE PARTICIPATING
IN COMMUNICATIONS AND
ACTING AS BRAND
AMBASSADORS
EMPLOYEE SOCIAL MEDIA
PROFILES AND ACTIONS ARE
BECOMING AN INTEGRAL PART
OF THE EMPLOYER BRAND
4. CEO social media
engagement has
grown from 36% in
2010 to 66% in 2012
MANAGEMENT IS GETTING ON BOARD
76% of executives want
their CEO to engage in
social media
52% of employees feel
inspired by what their
CEOs say in social
media
Source: Wever Shandwick Research
5. 46% of employees feel their
productivity has increased
through the use of social tools
THE BENEFITS ARE BECOMING CLEAR
40% of employees feel that
productive collaboration has
increased due to the use of
social tools
Source: Microsoft Study
Source: Bernard Hodes Group Research Report*
65% of companies are using
social media for employer
branding*
6. IBM reported a 400% increase in
sales in Q1 2012 after they
launched a Social Selling Pilot
Program
SALES ARE INCREASING THROUGH SOCIAL
Social media complements
traditional CRM systems
with free, available
information
Source: IBM
Sales reps are better able to
advice their clients and help
them make better business
decisions
7. LinkedIn has become a
preferred place to look for new
opportunities among candidates
TALENT ATTRACTION IS GOING SOCIAL
Social media profiles have
become the online identity
and personal brand of
candidates
Source: Salesforce
Salesforce was able to reach 159,000
candidates on LinkedIn alone by asking
employees to share open positions
8. Companies are able to get
customer feedback quickly and
interact with customers directly
BUSINESS INTELLIGENCE IS EVERYWHERE
Employees can expect
relevant information to find
them
It is easier than ever to follow
your competition and learn from
them
9. In an ever more knowledge based economy social business
has become a necessity for businesses looking to stay ahead
SOCIAL BUSINESS IS BECOMING A NECESSITY
Organizations need to adapt
quickly and encourage employees
to participate in social efforts if
they are to remain relevant
