How to Use Facebook Insights?

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How to Use
To Effectively Measure and
Monitor your Facebook
Marketing

What is Facebook Insights?

It is mounds and
mounds of DATA

a Facebook Tool which
provides information
about

People’s activity
on your page

The best time of the
day to post

The best day of the
week to post

What type of content
is the most popular

Which post has the most likes,
comments and shares

Where your likes
came from

How you reach people

What for?

To know what time
your audience is on
Facebook

To create more posts
that your audience
like

To know which type
of post to avoid

To see which post
are working or not

To create content
that increases reach
and traffic

Do you see the
value in it?

Let’s begin!

Open a Browser

Click on the Search bar

Go to www.facebook.com

Log in your FB Account

Click on Log In

In this tutorial…

…I will use
our family owned
business’ FB Page.

Click on your
page

Click on Insights

This shows
summary
of results
for the
week

Total
Action on
your
page

Total
Views on
your
page

View the
growth or
decline
of your
‘like’

The
number
of people
who have
seen your
post

The
number
actions
related to
your post

Example of Actions

Likes, comments, shares,
photo views, video views &
link clicks

Total
videos on
your page

Scroll down to see your
Recent Posts

When your post was
published

What you have posted

What type of post:
image, video or link

What specific audience are
you targeting

Your post Reach

Your post engagement:
clicks and reactions

Option to Promote page

Below your Recent
Posts is the Pages to
watch

These are the pages similar to
your page

Add page you want to watch

Input name
of page

Or select
from
suggested
pages to
watch

Click on
Done

Let’s explore some more!

Click on
Likes

Start and End date slider

Hold and drag the slider to
change the date range

Or input the Start and End
date

3 Graphs
under the
Like Category

1. Total Page Likes

Notice the BENCHMARK

Click on Total Page Likes

Benchmarking
shows the
comparison of
performance of
your page between
time periods

2. Net Likes

Net Likes is the
likes you’ve gained
and the likes you’ve lost

3. Where Your Page Likes
Happened

You can see where a high
number of likes came from

Use this section to
analyze when and
where you get the
most likes

Click on
Reach

4 Graphs
under
Reach Category

1. Post Reach

Post Reach is the number of
people who have seen your
post

2. Likes, Comments and Shares

Click on the Graph to view the
post that caused an action

3. Hide, Report as Spam, and
Unlikes

4. Total Reach

Notice the
peaks and the lows

Use these to see
why some posts
were popular and
why some were not

Click on
Page Views

3 Graphs
under Page Views
Category

1. Total Views

You have the option to view
By Section

This chart shows how many
times your page has been
viewed

2. Total People Who Viewed

3. Top Sources:
where the views come from

Monitor these
charts to see what
section on your
page get viewed the
most and from what
source

Click on Posts

Sections under
Posts Category

1. When Your Fans Are Online

Knowing what
time of the day
your fans are…

…online is
incredibly
valuable

Click on Post Types

See what type of post worked
the best

2. All Posts Published

Filter Reach Metrics using the
drop-down menu

You can also adjust the
Engagement Metrics

Click on this to view negative
feedback

Determine which
post type
generates the
highest reach

Determine which
post type receives
the highest
engagement

Depending on your
goal, see which
post works the
best

Get an insight of who
your fans are

Click on
People

The percentage of your fans
age and gender

Fans grouped by country

Fans grouped by city

Fans grouped by language

Know who you are reaching

Hover on a segment for a little
more info

Analyze these data
to build personas
of your target
audience

Want more
detailed data?

Go back to Overview

Click on Export Data

Select a Data Type

Specify Date Range

Click on Export Data

Exported Excel file

Use Facebook
Insights and
interpret data

To guide you on
your next
Facebook
Marketing

You can now
customize your
posts to your
target audience

Thank you!

Don’t watch the clock;
Do what it does.
Keep going.
-Sam Levenson

How to Use Facebook Insights?

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