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The Territory: Maine

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Jenny Hartung
Jenny Hartung
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NurtureME Brand Territory Local Maine Grown and Produced Food
The Industry: Local Maine Food ,[object Object]
[object Object],[object Object]
Maine & England
Type of Industry ,[object Object],[object Object],[object Object]
The Maine Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Food Maine Grows/Produces ,[object Object],[object Object],[object Object],[object Object],Maine Department of Agriculture website 2011
Maine Local Twenty ,[object Object],13. GREENS, SPINACH, KALE 14. SEAFOOD: SHRIMP, SCALLOPS, LOBSTER, MUSSELS, CLAMS, FISH 15. GROUND MEATS: BEEF, TURKEY, LAMB, CHICKEN, SAUSAGE, PORK 16. ROOT VEGETABLES: BEETS, PARSNIPS, TURNIP, RUTABAGA, SUNCHOKES, LEEKS, CELERIAC 17. WINTER SQUASH AND PUMPKIN 18. CABBAGE 19. PROCESSED VEGETABLES: CORN, BEANS, BROCCOLI, PEPPERS, PEAS 20. MUSHROOMS 20 foods Maine can produce for its citizens to enjoy all year. Cheryl Wixson, MOFGA’s Organic Marketing Consultant
How the industry ticks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sandy River Farmer’s Market, Farmington, ME
Local Agriculture is Sold at… ,[object Object],[object Object],[object Object],[object Object],( Maine’s Organic Farms – An Impact Report, 2010: 24 )
Billion Dollar Industry ,[object Object],[object Object]
Room for Growth ,[object Object],[object Object]
Economic Impact of Organic Farming Industry Sum of $91.5 million = Total Economic Impact ( Maine’s Organic Farms – An Impact Report, 2010: 16-17 ) Direct Indirect Induced $36.6 million $30.3 million $24.5 million Farms pay expenses for inputs, labor, and taxes, and return dividends to owners The businesses from whom they’ve bought things then turn around and make payments for their own expenses. The households who have been paid wages and profits from the farm spend that money on other businesses.
Every time a Maine citizen pays $1 directly to a Maine organic farmer, we: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Issues Affecting Success of Local Agriculture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],( Recommendations for Policies and Programs Needed to Support and Sustain Local Agriculture in Maine, 2004: 12 )
Future of the Industry ,[object Object],[object Object],[object Object],[object Object]
2007 USDA Census
Ways to Capture More of the Local Share of the Sales Dollar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],( Recommendations for Policies and Programs Needed to Support and Sustain Local Agriculture in Maine, 2004: 8 )
For Continued Growth ,[object Object],[object Object],[object Object]
[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Territory: Maine

  • 1. NurtureME Brand Territory Local Maine Grown and Produced Food
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  • 13. Economic Impact of Organic Farming Industry Sum of $91.5 million = Total Economic Impact ( Maine’s Organic Farms – An Impact Report, 2010: 16-17 ) Direct Indirect Induced $36.6 million $30.3 million $24.5 million Farms pay expenses for inputs, labor, and taxes, and return dividends to owners The businesses from whom they’ve bought things then turn around and make payments for their own expenses. The households who have been paid wages and profits from the farm spend that money on other businesses.
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