14. What is the current process?
What are users missing?
Idea%on
What do users understand? Not understand?
What are their motivations and influences?
User Lens
15. Method: In-Field Ethnography
5-8 homes (start close to home)
“Show me how you do ….”
Learn processes, pain points & gaps
Idea%on
User Lens
16. Method: Intercept Survey
8 users (to start)
Web-based tools (prompt with text)
“Share with me what you are doing and thinking now.”
Learn behaviors ‘in the wild’
dScout Survey Monkey
Idea%on
User Lens
18. Do users like it?
How desirable is it?
WillPrototyping
it?
people adopt
Will it be preferred over a competitor?
User Lens
19. Method: Contextual Inquiry
Start with 6-8 users, iterate
Structured, task-based walkthrough
In the context of use
Establish perceived value, mental model
Prototyping
User Lens
21. Can users use it?
Is it usable enough to launch?
User Lens
22. Method: Iterative Usability Testing
Start with 5-8 users
Have users complete core tasks on own
Look for patterns of obstacles and iterate
User Lens
