9. TOPIC/ TASK
Child Obesity: more than tripled in
the past 30 years. The prevalence of
obesity among children aged 6 to 11
years increased from 6.5% in 1980 to
19.6% in 2008. The prevalence of
obesity among adolescents aged 12 to
19 years increased from 5.0% to 18.1%.
Nutritionist in Schools: they would be there to do several things…
1. Meet with each child at least 4 times a year (or more depending on the case) to check
BMI, weight etc.
2. Give guidance to children struggling with weight related emotions/ depressions.
3. Provide Health Progress reports showing them where they started, where they are
now, better food choices etc. (would be determined through the quarterly meetings.)
4. Teach the children about nutrition more in depth in weekly mandatory classes.
5. Work with cafeteria vendors to transform the food served to the children.
11. CLIENT/
AUDIENCE
•Middle school children from grades
4th to 8th because they are just
beginning to obtain their sense of
identity.
•The program will begin in schools in Huntington, West Virginia because that is
where the most obese population is in the US.
•Kids with emotional eating, depressional eating, traumatic experiences, stress
•Why Huntington??
15. RESEARCH/ WHY?
•“Social networks and virtual worlds have, however,
allowed teens to widen the search for groups to belong
to. Increased levels of information sharing and the
ease with which teenagers can speak to others means
that they can join groups that they may not have the
confidence to in the real world.” Sulake Corporation
(Online Entertainment)
•“57% - in US want to be part of a group of people
that had similar interests to them” Sulake
Corporation (Online Entertainment)
•Globally, brands including Coca-Cola, McDonald's, Nike, and Cover Girl ranked as the most
popular with teens ages 13-17
•Usage has changed too: While 38% of teens used their phones to listen to music in 2006, 71%
now do so.
•Less costly and less time-demanding videogames have proven more popular with multitasking
teens trying to make the most of their pocket money.
•Worldwide, McDonald's (MCD) was by far the most preferred fast-food brand—chosen by 39%
of all teens. The next two brands, Burger King and KFC, were chosen as top pick by 8% and 5%
of participants, respectively.
16. Seventeen Health Section
•Teen girls are being exposed to Seventeen
Magazine which teaches about how to lose
weight
•They have online discussions about the subject
as well
•Making weight lose the issue not healthy living
17. What do Teens Wear?
Teens in the US wear
mostly Abercrombie,
Hollister and
American Eagle: three
brands that promote
being skinny as
beautiful
Sulake runs Habbo (virtual world of
avatars). Habbo's second Global Youth
Survey features the results of a two-
month-long poll conducted at the end of
last year, which surveyed 58,486 teens
in 31 countries. The findings were
recently published in a 255-page report
targeted at companies looking to market
to the lucrative demographic.
18. Teen Top Interests?
Lower interest in
excercising and doing
sports
High interest in
GREEN = EUROPE
gaming, GRAY = USA
computers
Sulake runs Habbo (virtual world of
avatars). Habbo's second Global Youth
Survey features the results of a two-
month-long poll conducted at the end of
last year, which surveyed 58,486 teens
in 31 countries. The findings were
recently published in a 255-page report
targeted at companies looking to market
to the lucrative demographic.
19. Teen Internet Usage
A high rate of instant
messaging and email is
common in the US
showing that social face
to face interaction is
slowly being waned out.
GREEN = EUROPE
GRAY = USA
Sulake runs Habbo (virtual world of
avatars). Habbo's second Global Youth
Survey features the results of a two-
month-long poll conducted at the end of
last year, which surveyed 58,486 teens
in 31 countries. The findings were
recently published in a 255-page report
targeted at companies looking to market
to the lucrative demographic.
20. Teen Music Interests
GREEN = EUROPE
GRAY = USA
Sulake runs Habbo (virtual world of
avatars). Habbo's second Global Youth
Survey features the results of a two-
month-long poll conducted at the end of
last year, which surveyed 58,486 teens
in 31 countries. The findings were
recently published in a 255-page report
targeted at companies looking to market
to the lucrative demographic.
22. FEATURES/ VALUES
•Makes weight about health not image
•Opens the Topic: many times weight is
made an issue with children from the start
as they go through their lives thinking being
“fat” means being ugly. These means
associating food with negativity and
therefore feelings of defeat when it comes to
being healthy
Transform the Cafeteria: because there will be an on site nutritionist in schools, she would
work with the food vendors to provide healthier options. The nutritionist would also train
the cafeteria employees on several things…
1. Correct portion sizes
2. How to offer healthier suggestions to the kids without sounding too forceful
3. How to prepare the food better/ healthier
25. Deliverables/ End Goals
•This is one of those projects with no true end goal;
rather it is something that will become a global
effort
•The idea is that if the implementation of a
nutritionist works in Huntington, West Virginia, it
can be implemented in other schools around the
US.
•Intangibly this program will create a sense of awareness of health issues and teach younger
generations that eating healthy is not about being skinny, but rather it is a lifestyle change that
can allow one to live a longer and more fruitful life.
•Tangibly, hopefully the start of the program in Huntington, West Virginia will not only help
children lose weight but instill in ways to maintain a healthier lifestyle.
26. Upcoming Weeks
April 12, 2010: devise more conclusions from peer to peer teen
interaction and teen exposure; beginning gathering process
materials
April 19, 2010: research other places to expand the programs;
where would I take it from here?
April 26, 2010: Scan in process materials and cite sources
May 4, 2010: Deliver final project
