SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
IntellectualIntellectual
PropertyProperty
StuffStuff
June 2013June 2013
Jennie Vickers ZeopardLawJennie Vickers ZeopardLaw
fromfrom
Jennie Vickers the Myth-busterJennie Vickers the Myth-buster
LAWTHINK TALK
TheThe HerdHerd
LEARN
MythsMyths7Now its mineNow its mine
It’s mine I paid for itt’s mine I paid for it
I can get it so I can use itcan get it so I can use it
I paid for the CDpaid for the CD
Zeopard is mineZeopard is mine
It’s my idea, hands offt’s my idea, hands off
I said thankssaid thanks
Myth 1Myth 1
It’s not copyright infringementIt’s not copyright infringement
if youif you changechange 10 / 20 / 30%10 / 20 / 30%
MineMine
Now it’sNow it’s
QualityQuality
not quantitynot quantity
that countsthat counts
It’sIt’s
SubstantialSubstantial partpart
of original owner’s workof original owner’s work
Intellectual Property Myths and Social Media June 2013
Let’s getLet’s get
CreativeCreative
•photos - buy or get snappingphotos - buy or get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - create ownwritten word - create own
expressionexpression
Myth 1Myth 1
Intellectual Property Myths and Social Media June 2013
Let’s getLet’s get
CreativeCreative
•photos - get snappingphotos - get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - yes and, yeswritten word - yes and, yes
but...but...
Myth 1Myth 1
Myth 2Myth 2
CreatorsCreators
own their worksown their works
II paidpaid forfor itit
It’s mineIt’s mine
ButBut when made underwhen made under
EmploymentEmployment
What’s mine is mineWhat’s mine is mine
What’s yours isWhat’s yours is minemine
oror CommissionedCommissioned
make sure the contractmake sure the contract
says sosays so
What’s yours isWhat’s yours is minemine
Let’s getLet’s get
CreativeCreative
•Beware if employeeBeware if employee
•Written agreementWritten agreement
Myth 2Myth 2
Myth 3Myth 3
so I can use itso I can use it
I can get itI can get it
It’s ok if I download itIt’s ok if I download it
from the netfrom the net
AccessibleAccessible
does not equaldoes not equal
useableuseable
Let’s getLet’s get
CreativeCreative
•photos - get snappingphotos - get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - yes and, yeswritten word - yes and, yes
but...but...
Myth 3Myth 3
•Creative Comms / royalty freeCreative Comms / royalty free
Myth 4Myth 4
I bought the CDI bought the CD
so I can use theso I can use the
music how I likemusic how I like
for thefor the CDCD
I paidI paid
does not equaldoes not equal
buying the right to playbuying the right to play
it in publicit in public
buying a cd...buying a cd...
TwoTwo aspects:aspects:
APRA / PPNZAPRA / PPNZ
•composer(s) of song-lyrics andcomposer(s) of song-lyrics and
tunetune
•owner of the recordingowner of the recording
Let’s getLet’s get
CreativeCreative
•get royalty free musicget royalty free music
•get things writtenget things written
or played for youor played for you
•Creative CommonsCreative Commons
Myth 4Myth 4
www.castlemusic.co.nzwww.castlemusic.co.nz
www.istock.comwww.istock.com
Myth 5Myth 5
I own a trademark so I canI own a trademark so I can
stop everyonestop everyone
is mineis mine
ZeopardZeopard
45 classes45 classes
10 year protection10 year protection
TrademarkTrademark
Let’s getLet’s get
CreativeCreative
•register .com firstregister .com first
•register trademarkregister trademark
•Possible classes - 35, 41 ?Possible classes - 35, 41 ?
Myth 5Myth 5
•Use it or lose itUse it or lose it
Myth 6Myth 6
I came up with theI came up with the
idea, so no one elseidea, so no one else
can use itcan use it
It’s my ideaIt’s my idea
hands offhands off
Myth 6Myth 6
There is no copyright in anThere is no copyright in an
idea - only the expression ofidea - only the expression of
an ideaan idea
It’s my ideaIt’s my idea
hands offhands off
What’s the difference?What’s the difference?
Let’s getLet’s get
CreativeCreative
•Constant evolutionConstant evolution
•Yes and, yes but...Yes and, yes but...
•Unique encapsulationUnique encapsulation
Myth 6Myth 6
Myth 7Myth 7
AcknowledgementAcknowledgement
does not give userdoes not give user
rightsrights
I saidI said
thanksthanks
Yes and, yes but...Yes and, yes but...
Let’s getLet’s get
CreativeCreative
•Creative commonsCreative commons
•Get respectfulGet respectful
Myth 7Myth 7
CreativeCreative
CommonsCommons
Andrew MagillAndrew Magill
LAWTHINK TALK
TheThe HerdHerd
LEARN

Weitere ähnliche Inhalte

Mehr von Jennie Vickers

Iaccm emea presentation your right relationship with social jennie vickers pdf
Iaccm emea presentation  your right relationship with social jennie vickers pdfIaccm emea presentation  your right relationship with social jennie vickers pdf
Iaccm emea presentation your right relationship with social jennie vickers pdfJennie Vickers
 
Your right relationship with social media
Your right relationship with social mediaYour right relationship with social media
Your right relationship with social mediaJennie Vickers
 
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...Jennie Vickers
 
Getting you house in order - Pragmatic Governance in the SME World
Getting you house in order - Pragmatic Governance in the SME WorldGetting you house in order - Pragmatic Governance in the SME World
Getting you house in order - Pragmatic Governance in the SME WorldJennie Vickers
 
Ford Ecosport Review One Ford One Day Many things to Love
Ford Ecosport Review One Ford One Day Many things to LoveFord Ecosport Review One Ford One Day Many things to Love
Ford Ecosport Review One Ford One Day Many things to LoveJennie Vickers
 
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, ZeopardANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, ZeopardJennie Vickers
 
The Art of Intellectual Influence
The Art of Intellectual InfluenceThe Art of Intellectual Influence
The Art of Intellectual InfluenceJennie Vickers
 
The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
 
The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!Jennie Vickers
 
Is anybody hearing your inconvenient but important messages?
Is anybody hearing your inconvenient but important messages?Is anybody hearing your inconvenient but important messages?
Is anybody hearing your inconvenient but important messages?Jennie Vickers
 
7 Myths of Intellectual Property
7 Myths of Intellectual Property7 Myths of Intellectual Property
7 Myths of Intellectual PropertyJennie Vickers
 
Issues - The bigger longer uncut take on nz law
Issues - The bigger longer uncut take on nz lawIssues - The bigger longer uncut take on nz law
Issues - The bigger longer uncut take on nz lawJennie Vickers
 
Legal peace of mind kit for thought leaders
Legal peace of mind kit for thought leadersLegal peace of mind kit for thought leaders
Legal peace of mind kit for thought leadersJennie Vickers
 

Mehr von Jennie Vickers (13)

Iaccm emea presentation your right relationship with social jennie vickers pdf
Iaccm emea presentation  your right relationship with social jennie vickers pdfIaccm emea presentation  your right relationship with social jennie vickers pdf
Iaccm emea presentation your right relationship with social jennie vickers pdf
 
Your right relationship with social media
Your right relationship with social mediaYour right relationship with social media
Your right relationship with social media
 
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...
Mind Mapping presentation by Jennie Vickers of ZeopardThink to the Associatio...
 
Getting you house in order - Pragmatic Governance in the SME World
Getting you house in order - Pragmatic Governance in the SME WorldGetting you house in order - Pragmatic Governance in the SME World
Getting you house in order - Pragmatic Governance in the SME World
 
Ford Ecosport Review One Ford One Day Many things to Love
Ford Ecosport Review One Ford One Day Many things to LoveFord Ecosport Review One Ford One Day Many things to Love
Ford Ecosport Review One Ford One Day Many things to Love
 
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, ZeopardANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard
ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard
 
The Art of Intellectual Influence
The Art of Intellectual InfluenceThe Art of Intellectual Influence
The Art of Intellectual Influence
 
The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!
 
The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!The Customer Experience Revolution Coming to Everywhere Near You!
The Customer Experience Revolution Coming to Everywhere Near You!
 
Is anybody hearing your inconvenient but important messages?
Is anybody hearing your inconvenient but important messages?Is anybody hearing your inconvenient but important messages?
Is anybody hearing your inconvenient but important messages?
 
7 Myths of Intellectual Property
7 Myths of Intellectual Property7 Myths of Intellectual Property
7 Myths of Intellectual Property
 
Issues - The bigger longer uncut take on nz law
Issues - The bigger longer uncut take on nz lawIssues - The bigger longer uncut take on nz law
Issues - The bigger longer uncut take on nz law
 
Legal peace of mind kit for thought leaders
Legal peace of mind kit for thought leadersLegal peace of mind kit for thought leaders
Legal peace of mind kit for thought leaders
 

Kürzlich hochgeladen

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 

Kürzlich hochgeladen (20)

Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

Intellectual Property Myths and Social Media June 2013