Intellectual Property myths busted! Originally delivered by Jennie Vickers of ZeopardLaw to the National Speakers Association. Jennie covers 7 myths surrounding Intellectual Property with a special focus on Social Media. Social Media is a platform that many of us use on a day to day basis without knowing the rules and implications of our own or others IP. Delivered by a lawyer with over 25 years experience, this presentation enables anyone to easily understand the law.
3. MythsMyths7Now its mineNow its mine
It’s mine I paid for itt’s mine I paid for it
I can get it so I can use itcan get it so I can use it
I paid for the CDpaid for the CD
Zeopard is mineZeopard is mine
It’s my idea, hands offt’s my idea, hands off
I said thankssaid thanks
4. Myth 1Myth 1
It’s not copyright infringementIt’s not copyright infringement
if youif you changechange 10 / 20 / 30%10 / 20 / 30%
MineMine
Now it’sNow it’s
7. Let’s getLet’s get
CreativeCreative
•photos - buy or get snappingphotos - buy or get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - create ownwritten word - create own
expressionexpression
Myth 1Myth 1
9. Let’s getLet’s get
CreativeCreative
•photos - get snappingphotos - get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - yes and, yeswritten word - yes and, yes
but...but...
Myth 1Myth 1
16. Let’s getLet’s get
CreativeCreative
•photos - get snappingphotos - get snapping
•music - buy (unless you got skill)music - buy (unless you got skill)
•written word - yes and, yeswritten word - yes and, yes
but...but...
Myth 3Myth 3
•Creative Comms / royalty freeCreative Comms / royalty free
17. Myth 4Myth 4
I bought the CDI bought the CD
so I can use theso I can use the
music how I likemusic how I like
for thefor the CDCD
I paidI paid
18. does not equaldoes not equal
buying the right to playbuying the right to play
it in publicit in public
buying a cd...buying a cd...
19. TwoTwo aspects:aspects:
APRA / PPNZAPRA / PPNZ
•composer(s) of song-lyrics andcomposer(s) of song-lyrics and
tunetune
•owner of the recordingowner of the recording
20. Let’s getLet’s get
CreativeCreative
•get royalty free musicget royalty free music
•get things writtenget things written
or played for youor played for you
•Creative CommonsCreative Commons
Myth 4Myth 4
www.castlemusic.co.nzwww.castlemusic.co.nz
www.istock.comwww.istock.com
21. Myth 5Myth 5
I own a trademark so I canI own a trademark so I can
stop everyonestop everyone
is mineis mine
ZeopardZeopard
23. Let’s getLet’s get
CreativeCreative
•register .com firstregister .com first
•register trademarkregister trademark
•Possible classes - 35, 41 ?Possible classes - 35, 41 ?
Myth 5Myth 5
•Use it or lose itUse it or lose it
24. Myth 6Myth 6
I came up with theI came up with the
idea, so no one elseidea, so no one else
can use itcan use it
It’s my ideaIt’s my idea
hands offhands off
25. Myth 6Myth 6
There is no copyright in anThere is no copyright in an
idea - only the expression ofidea - only the expression of
an ideaan idea
It’s my ideaIt’s my idea
hands offhands off
What’s the difference?What’s the difference?