1. How to Market
Yourself For Success
JENNI PROCTOR
CAREER STRATEGIST
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/

2. Marketing Product YOU
 Know what you have to offer
 Who needs those skills
 How you can you link with them
 Your networks
 Self-marketing – Resume
 Self-marketing – Networking
 Self-marketing – Presentation
 Being resilient

3. Your Networks
Offline
 Family, Friends, Friends of Friends
 Work colleagues
Online
 www.BeNext.com
 www.LinkedIn.com
 www.Facebook.com

4. Self-marketing: Your Résumé
 Achievement focus rather than responsibilities –
Strong verbs eg Managed, Created, Organised
 Prime real estate on first page
 Clear Career Summary at the beginning
 Sometimes statement of skills
 How long should it be?
 How far back should you go?

5. Self-marketing: Your cover letter
 Grab their interest
 Can create the bridge
 Opportunity to reiterate key points
Any self-marketing or correspondence
 No typos, no spelling mistakes, no grammatical
errors

6. Interviews
 Ageless
 You are being interviewed by an individual not a generation!
 Dress to impress
 Your age is obvious so don’t try to look 35!
 Smart, contemporary, appropriate for the work
 Language
 Don’t date yourself through things you say
 Technology
 Ensure that you have the required understanding and
language

7. Resilience
 Dealing with the inevitable
 Setbacks
 Barriers
 Personal doubts
 Fear
 How will you maintain
 your motivation?
 your positive mind set?
 your focus?
 There is no shame in seeking some help.

8. Jenni Proctor
Career Strategist
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/