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SEO and Flash 3.0

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Jonathan Hochman
Jonathan Hochman

How to SEO Flash.

Technologie
1 von 17
SEO and Flash ,[object Object],[object Object]
Progressive Enhancement ,[object Object],[object Object],[object Object],[object Object]
Tool: NoScript for Firefox ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Modern Coding Methods
SWFobject() 2.0
SWFobject() ,[object Object],[object Object],[object Object],[object Object]
A site using SWFobject()
Good: Flash deployed via swfobject() with plain HTML content available for spiders and users who lack Flash support. Bad: Needs images and CSS styles. Scripts Disabled
SWFobject() is effective
www.gillette.com – Cache at Google Check the cache to uncover potential indexing issues. If content is in the cache, Google has seen it.
A risk: Cloaking Do not stuff keywords into the text! Do not add HTML content that is not visible in the Flash!
Tips for Flash Applications ,[object Object],[object Object],[object Object]
WATCH OUT for search problems when Flash files get indexed ,[object Object],[object Object],[object Object],[object Object]
Flash simplifies coding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Millions of users, no Flash Make sure your site works for them too.
Progressive Enhancement (II) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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SEO and Flash 3.0

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  • 7. A site using SWFobject()
  • 8. Good: Flash deployed via swfobject() with plain HTML content available for spiders and users who lack Flash support. Bad: Needs images and CSS styles. Scripts Disabled
  • 10. www.gillette.com – Cache at Google Check the cache to uncover potential indexing issues. If content is in the cache, Google has seen it.
  • 11. A risk: Cloaking Do not stuff keywords into the text! Do not add HTML content that is not visible in the Flash!
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  • 15. Millions of users, no Flash Make sure your site works for them too.
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