Virtual tradeshow technology and live streaming have dramatically improved over the past 12 – 18 months. Explore several business and go-to-market strategies for leveraging the buzz from your show floor to a wider audience. We’ll share real life examples of how show organizers and exhibitors are leveraging virtual technology to reduce costs, increase lead generation, improve ROI to exhibitor and attract future buyers. Presented by Nicole Buragilo, Hanley Wood & Dave Lutz, Velvet Chainsaw (Jeff Hurt's boss) for IAEE's Expo! Expo!

1. Nicole Buraglio – Hanley Wood
Dave Lutz – Velvet Chainsaw
IAEE’s Expo! Expo

2. 2

3. 3

4. 4

5. Consider

9. People will pay for content if it is so unique
they can’t get it anywhere else, so fast they
benefit from getting it before anyone else,
or so related to their tribe that paying for it
brings them closer to other people.
Seth Godin

10. Cost Per Lead

11. Share Risk

13. 4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors

14. Too Horizontal!

15. Slides + Audio + no chat = Fail

16. Virtual CAN Cannibalize – Pubs w/o Shows

18. Communities ROCK!

20. Integrate
Supplier
Directory
Learn from
Hi-tech

22. AfterGlow

23. 365
Day
Show?

26. Immersive
Video +
Slide +
Chat

27. 17,000 registrants, Booth Magnet

30. Virtual Show Daily

31. Video Co-Op

34. Thank you for your time