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Social Media
 Fad Or Revolution?
                      1
2
Our customers
aren‘t on social media




                         11
80% of Internet users
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
Older generations ask, “What can I do
with this box?




                                   43
Youth ask,
“What do I
want to do
with my
technology?”
          44
Moved from Experience
Economy to Social Economy




                        45
46
47
48
1. Online world catching up w/ offline
Web being rebuilt around people
We always sourced info from others



                                     49
2. People live in networks.
People don’t make decisions in isolation
Networks influence everything we do



                                     50
3. Shift towards small connected groups
Distaste for interruption marketing
We know who connects with whom, who
talks to whom, who shares ideas


                                      51
1. Online world catching up w/ offline
2. People live in networks
3. Shift towards small connected groups



                                    52
Small groups of friends are the key
                 to influence on the web
People talk to their friends for
                       recommendations
•   I am marlon      •   Fras1977
•   Will Montague    •   RickyDavid
•   iammikeb         •   RickyDavid
•   ~jjjohn~         •   s myers
•   I am marlon      •   mkorchia
•   R. Duran         •   togni.franco
•   Fenix_21         •   Curtis Gregory Perry
•   McBeth           •   EJP Photo
•   Johnny Jupiter   •   huffmans
•   AndrewKW         •   erroltookaphoto
•   abbilder         •   Josh Liba
•   Ms Kels          •   artie*
•   Kraftwerk        •   Melanctha

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Social Media: Fad Or Revolution 2012

  • 1. Social Media Fad Or Revolution? 1
  • 2. 2
  • 3.
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  • 5.
  • 6.
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  • 11. Our customers aren‘t on social media 11
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  • 40. 40
  • 41. 41
  • 42. 42
  • 43. Older generations ask, “What can I do with this box? 43
  • 44. Youth ask, “What do I want to do with my technology?” 44
  • 45. Moved from Experience Economy to Social Economy 45
  • 46. 46
  • 47. 47
  • 48. 48
  • 49. 1. Online world catching up w/ offline Web being rebuilt around people We always sourced info from others 49
  • 50. 2. People live in networks. People don’t make decisions in isolation Networks influence everything we do 50
  • 51. 3. Shift towards small connected groups Distaste for interruption marketing We know who connects with whom, who talks to whom, who shares ideas 51
  • 52. 1. Online world catching up w/ offline 2. People live in networks 3. Shift towards small connected groups 52
  • 53. Small groups of friends are the key to influence on the web
  • 54. People talk to their friends for recommendations
  • 55.
  • 56. I am marlon • Fras1977 • Will Montague • RickyDavid • iammikeb • RickyDavid • ~jjjohn~ • s myers • I am marlon • mkorchia • R. Duran • togni.franco • Fenix_21 • Curtis Gregory Perry • McBeth • EJP Photo • Johnny Jupiter • huffmans • AndrewKW • erroltookaphoto • abbilder • Josh Liba • Ms Kels • artie* • Kraftwerk • Melanctha