Presentation from Blackbaud's food bank best practices web session on October 6th. Topics included the 5 most common food bank website mistakes.

1. 5 mistakes foodbank websites make
Jessica Bobbitt Leddy, Internet Solutions Manager
Alison South, Account Manager
Read our blog:
www.netwitsthinktank.com

2. Our Presenters
Jessica Bobbitt Leddy
Internet Solutions Manager
blackbaud
jessica.bobbitt@blackbaud.com
Alison South
Feeding America Account Manager
blackbaud
alison.south@blackbaud.com
Jeff Terry
Manager of National Accounts - Blackbaud
@JT_on_DI
blackbaud
jeffrey.terry@blackbaud.com
Jessica Bobbitt Leddy| Page #2 © 2008 Blackbaud

3. Agenda for today
o Past, Present, and Future of the Nonprofit Website
o 5 common mistakes
o Website audit: Capital Area Foodbank
Ground Rules
o We encourage your questions & comments via Chat or
Twitter (@JT_on_DI)
o We will un-mute for Q/A at the end
o Enjoy yourself!
Jessica Bobbitt Leddy| Page #3 © 2008 Blackbaud

4. Evolution of the Nonprofit Website
o Brochure-ware Website
o Transactional Website
o Integrated Website
First website launched
August 6, 1991
Jessica Bobbitt Leddy| Page #4 © 2008 Blackbaud

5. Blackbaud.com - circa 1996
100% brochure-ware
Blackbaud.com- circa 2009
Highly interactive
Jessica Bobbitt Leddy| Page #5 © 2008 Blackbaud

6. The Market is Noisy
5 Mistakes Nonprofit Websites Make
1. Hidden Donate Button
2. Organization by Org Chart
3. Death by Scroll
4. The NASCAR Effect
5. Content Rot
Source: Connections – www.blackbaud.com/connections
Jessica Bobbitt Leddy| Page #6 © 2008 Blackbaud

7. Hidden Donate Button
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8. Bread for the City
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9. Organization by Org Chart
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10. Organization by Org Chart
Instead, think about:
Who your website visitors are
How they get to your site
(google, facebook, newsletter,
etc)
and what they are after
Bottom line: Design for the
audience, not for the
organization
Jessica Bobbitt Leddy| Page #10 © 2008 Blackbaud

11. Audience-Centric
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12. Audience-Centric
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13. Targeted Content
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14. Death by Scroll
Writing for the web is different than writing for Print
People look for information on a website differently
• Keep it Short
• Keep it Focused
• Keep it Interactive
Eyeballs move around a webpage quickly and not
necessarily orderly
Jessica Bobbitt Leddy| Page #14 © 2008 Blackbaud

15. The NASCAR Effect
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16. Instead, Simplify
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17. Content
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18. Website Audit
Capital Area Food Bank
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19. Capital Area Food Bank – Archived website circa 2002
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20. Capital Area Food Bank– Archived website circa 2008
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21. Capital Area Food Bank
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22. Jessica Bobbitt Leddy| Page #22 © 2008 Blackbaud

23. Jessica Bobbitt Leddy| Page #23 © 2008 Blackbaud

24. Blackbaud Internet Solutions Division provides comprehensive consulting
services including the following:
Advocacy Strategy
Internet Strategy
+ Strategy
[ Email Strategy
Internet Audit
A-Thon Strategy
Fundraising
Strategy
]
Online Branding Email Design
+ Design
[ Site Design
Site Redesign
Micro-Site Design
Media Design ]
+ Development Site Development Integration
[ Content Creation
Content Migration
Customization
System Migration ]
+ Training Onsite Training Train-the-Trainer
+ Management
[ Remote Training
Classroom Training
Upgrade Training
eLearning Library ]
Jessica Bobbitt Leddy| Page #24
[ Site Management
Metrics Monitoring
Consulting Support
Design Support ]
© 2008 Blackbaud

25. The Market is Noisy
Want to learn more? Be sure to check out….
http://interactive.blackbaud.com
http://www.blackbaud.com/connections
http://www.blackbaud.com/netwits
http://www.blackbaud.com/events/webseminars.aspx
Or email your presenter at: jessica.bobbitt@blackbaud.com
Jessica Bobbitt Leddy| Page #25 © 2008 Blackbaud