4. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
5. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
6. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
• Social Media Speaker & Trainer
7. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Inbound Marketing Specialist
• Social Media Speaker & Trainer
• Appeared on Season 5 of
CBC’s hit reality series
Dragons’ Den
10. Marketing Ninjas?
• Specialize in helping small and
medium businesses develop and
deploy inbound marketing programs
• More website traffic, more leads,
more customers and more sales.
11. Marketing Ninjas?
• Specialize in helping small and
medium businesses develop and
deploy inbound marketing programs
• More website traffic, more leads,
more customers and more sales.
• 3 Components of successful
Inbound Marketing:
12. Marketing Ninjas?
• Specialize in helping small and
medium businesses develop and
deploy inbound marketing programs
• More website traffic, more leads,
more customers and more sales.
• 3 Components of successful
Inbound Marketing:
1. Blogging
13. Marketing Ninjas?
• Specialize in helping small and
medium businesses develop and
deploy inbound marketing programs
• More website traffic, more leads,
more customers and more sales.
• 3 Components of successful
Inbound Marketing:
1. Blogging
2. Search Engine Optimization
14. Marketing Ninjas?
• Specialize in helping small and
medium businesses develop and
deploy inbound marketing programs
• More website traffic, more leads,
more customers and more sales.
• 3 Components of successful
Inbound Marketing:
1. Blogging
2. Search Engine Optimization
3. Social Media
22. Rethink Marketing
Traditional Media “New” Media
• TV/radio ads • Blogging
• Billboards • Social Media
• Print • Online Press Release
Interruption
23. Rethink Marketing
Traditional Media “New” Media
• TV/radio ads • Blogging
• Billboards • Social Media
• Print • Online Press Release
Interruption Attraction
25. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
26. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
27. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
“It’s media (content that is published) with a
social (anyone can add to it) component.”
28. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
“It’s media (content that is published) with a
social (anyone can add to it) component.”
Source: Mike Volpe - VP Marketing, Hubspot
30. What is Social Media?
The MOST important thing you need to
understand about social media is:
31. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
32. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
Your Primary Objective:
Engage your audience and build relationships.
33. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
Your Primary Objective:
Engage your audience and build relationships.
Think: Cocktail Party or Networking Event...
36. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Experts say people buy for two reasons:
• To experience pleasure
• To eliminate pain or solve a problem
39. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Experts say people buy for two reasons:
• To experience pleasure
• To eliminate pain or solve a problem
41. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
42. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
• 97% of people start doing their research online
43. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
• 97% of people start doing their research online
• What’s the #1 website on the entire Internet?
44. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
• 97% of people start doing their research online
• What’s the #1 website on the entire Internet?
• 6 months ago - Google - now it’s #2...
45. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
• 97% of people start doing their research online
• What’s the #1 website on the entire Internet?
• 6 months ago - Google - now it’s #2...
• Why? It gives people answers to their questions.
46. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
47. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
Step 3: Evaluate their alternatives
48. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
Step 3: Evaluate their alternatives
Step 4: Making the purchase
49. The Buying Cycle
Step 1: Prospect recognizes they have a problem
Step 2: They begin to research potential solutions
Step 3: Evaluate their alternatives
Step 4: Making the purchase
Step 5: Reassurance
• If it goes good, they’ll tell people and give referrals.
• If it doesn’t go good, they’ll regret the purchase.
51. The #1 Mistake Most
Businesses Make
They spend their time trying to convince the
prospect they are the best choice (Step 3).
52. The #1 Mistake Most
Businesses Make
They spend their time trying to convince the
prospect they are the best choice (Step 3).
Smart marketers catch the prospect during the
research phase (Step 2).
54. Why You Need To Become
The Trusted Authority
• You don’t have to compete on price
55. Why You Need To Become
The Trusted Authority
• You don’t have to compete on price
• You don’t struggle to get people to listen to you
56. Why You Need To Become
The Trusted Authority
• You don’t have to compete on price
• You don’t struggle to get people to listen to you
• Your market places trust in you
57. Why You Need To Become
The Trusted Authority
• You don’t have to compete on price
• You don’t struggle to get people to listen to you
• Your market places trust in you
• They’re eager to do business with you
58. Why You Need To Become
The Trusted Authority
• You don’t have to compete on price
• You don’t struggle to get people to listen to you
• Your market places trust in you
• They’re eager to do business with you
• You’re the obvious choice
63. “What if someone says
something bad about us?”
• Businesses fear bad press.
64. “What if someone says
something bad about us?”
• Businesses fear bad press.
• Social media has made
EVERYONE a publisher!
65. “What if someone says
something bad about us?”
• Businesses fear bad press.
• Social media has made
EVERYONE a publisher!
• With social media, word
spreads like wildfire...
73. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
74. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
75. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
76. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
77. Facebook
• The largest gathering place on the planet
• Over 800 million active users
• 1 in every 9 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
• Very diverse demographics
81. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
82. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
83. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
84. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
• Best network for conversations
87. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
88. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
89. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
90. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
91. LinkedIn
• Over 75 million active users
• Growing quickly, recently went public
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
• Top place for recruiters and job seekers
95. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
96. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
97. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
98. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 10 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
• Video is one of the BEST ways to engage your
audience and drive traffic to your website
102. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
103. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
• Completely changing the search and social media
landscape
104. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
• Completely changing the search and social media
landscape
• Google “+1’s” directly impact your website search
engine results
106. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
107. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
108. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
or scan this with
your phone…
109. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
Editor's Notes
-Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
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-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Universal, everyone goes through this process if they don't already have a service provider\n
Use the trip to Disney Land example\n
Use the trip to Disney Land example\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
-look for vendors that provide the product or service that will solve the problem\n
\n
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-Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
-Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
\n
\n
\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n