1. Jeffrey A. Ravreby
256 Shields Rd. Home: (518)677-2147
Cambridge, NY 12816 Cell: (508)243-9375
jravreby@hotmail.com
Senior Sales / Brand Management and Marketing Executive
Key and National Account Management ♦ Sales Force Revitalization and Management ♦ Sales Program Development ♦
Product Design & Management ♦ Sales Analysis and Forecasting ♦ Networking and Relationship Building ♦ Strategic
Alliances & Partnerships ♦Trade Show Booth Design and Implementation ♦ POP Design
PROFILE Senior Sales / Brand Management Executive and Road Warrior with 27 + years’ experience. Dynamic and
diverse career involving both sales and purchasing management experience. A proven performer who moves
easily from vision and strategy to implementation and follow-through.
PROFESSIONAL EXPERIENCE
Bentley SeedCo. Cambridge, NY March 2015 – present
Vice President of Business Development
Responsible for thecreation and execution of Bentley Seeds retail sales programs for fall 2015 launch . Recruited and trained
independent sales reps and agencies and established relationships and programs for National and Regional 2 tier distributors.
Expected first year revenue of $1 million +
SilhouetteOptical LTD / adidas Eyewear, Green Island, NY July 2006 – July 2014
Northeast Regional Sales Manager Nov 2010 – July 2014
Responsible for sales management and coaching of between 12 and 15 (W2 status) territory representatives for both Silhouette
and adidas Eyewear in Northeastern US states focusing on theindependent optical channel. Regional sales volume +/- $16
million. Minimum of 3 days/week in field coaching reps and working with customers.
adidas Eyewear Optical Division Manager Sep2008 – Nov 2010
Responsible for adidas Eyewear product and sales program development for 60+ Silhouette company representatives operating in
the independent optical channel. Focus placed on expanding US specific collection offerings and developing sales strategies to
maximize penetration and sell through with existing Silhouette customers. Optical channel sales +/- $6 million
US Brand Manager – adidas Eyewear July 2006 – Sep2008
Responsible for strategy and execution of US specific initiatives in the Opticaland Retail distribution channels. Primary p oint of
contact with European based parent company / manufacturer to ensure appropriate product, marketing and sales strategies
designed for US market. Top line responsibilities for business plans, brand positioning, inventory, P & L, budgeting and staffing.
Involved in brand alliance and shared sales force and marketing relationships with key adidas divisions, namely Taylor Made,
adidas Golf, and all adidas America retail and category divisions. Brand and sales management supervision for 130 +/- sales reps
through various “accessed” sales forces operating under theSilhouette or adidas umbrellas. TotalUS adidas Eyewear sales +/- $8
million.
Boeri USA Inc., Cambridge, NY January 2004 – June 2006
Vice President of Sales andMarketing
Responsible for set up and implementation of Boeri Italy’s new US subsidiary while maintaining all duties and responsibilities of
previous position at MPH Associates. Facilitated all real estateand systemacquisitions. Recruited and staffed new headquarters
while orchestrating a seamless transition for our retail customers. Responsible for all aspects of sales, marketing and distribution
as well as product management and P&L. Facilitated import and ocean freight logistics and well as domestic distribution and
traffic. Created Women’s Collection and established marketing partnership with Susan G. Komen Foundation for Breast Cancer
Awareness. Annual US sales +/- $12 million
MPH Associates Inc. / Boeri Sport USA, Norwood, MA August 1997 – Dec2003
Vice President of Sales
Responsible for national sales in wintersport and outdoor channels of all brands under theMPH umbrella: Boeri Ski and
Snowboard Helmets, Euro Sled, Swiss Bob, Cerax Nanowax and Hot Gear Bags. Designed and implemented all sales and
marketing programs to achieve consistent market penetration and continued brand awareness and dominance. Hired and
managed an outsidesales force of 19 individuals and an inside customer service staff of 6. Acted as product manager and liaison
for Italian manufacturer. Responsiblefor the identification and acquisition of new products for the MPH line-up that created
opportunities for additional revenue. Worked to ensure cohesive branding message was delivered through marketing and
merchandising of all MPH brands. Negotiated 5 year cross marketing contract with Volvo US. Grew Boeri market share to 70%.
Reported directly to President and CEO.

2. Jeffrey A. Ravreby page 2
Intrawest Resorts / Stratton Mountain, VT August 1994 – August 1997
Hardgoods Buyer/ Retail Manager
Responsible for purchasing ski and mountain bike hardgoods and accessories for Stratton’s 15 retail and rental locations.
Managed multi-million dollar purchasing budget to effectively stock retail stores and rental locations with quality, image driven
merchandise that would appealto our affluent, destination resort clientele. Consistently achieved targeted sell-though and
profitability goals for category purchases as well as retail stores under my management. Responsiblefor P&L, staffing and
management of First Run Ski Shop. Involved in on-hill events and promotions and many other aspects of resort management.
Participated in many manufacturer’s buyer focus groups on behalf of resort. Reported directly to Intrawest Vice President of
Retail Operations in Vancouver and Stratton Director of Retail.
Ski Market Inc., Latham, NY May 1993 – August 1994
Store Manager/ Bicycle Buying Committee
Derby Cycle Corporation, Kent, WA June 1991 – May 1993
Territory Manager
Outsideterritory manager for upstateNew York and Vermont representing Raleigh, Nishiki and Haro Bicycles, Bell Helmets.
Independent Sales Representative, Saratoga Springs, NY October 1986 – June 1991
Covered upstateNew York, western Pennsylvania and Vermont territories representing such products as Vuarnet Sunglasses and
Sportswear, Royal Robbins Clothing, Ogio Bags and Bula Hats and Headwear.
ADDITIONAL PROFESSIONAL EDUCATION AND EXPERIENCE
 Cambridge Central School District – Board of Education Vice President 2006 – 2011
 Snowsports Industries of America – Accessory Committee member 1999 - 2002
 Professional Selling Skills – Center for Organizational Energy
 Time Power Management Seminars
 High Impact Presentations – Dale Carnegie Training
 Effective Presentation Skills – Len MuseSeminars
 Visual Merchandising and Display – Rhode Island Instituteof Design
 Intrawest Leadership School
 The Counselor Salesperson – Wilson Learning Seminars
 Sales Forecasting and Planning – Wilson Learning Seminars
TECHNICAL SKILLS
Skilled with all Windows XP applications, NT and NT Server, MS Office (Word, Excel, PowerPoint, Outlook), Adobe.
INTERESTS
Music, Skiing, Cycling, Tennis, Golf, Snowmobiling, Wakeboarding, Coaching
EDUCATION
Skidmore College, Saratoga Springs, NY Major: English Minor:Business
References furnished on request