If brand marketers want to succeed with the Millennial consumer, they'll need to understand and influence the trends, concerns and habits of that generation, which has an annual direct spending power estimated at $200 billion and represents 25% of the population. This webinar will provide attendees with tools to guide their thinking for the future and how to ensure they are marketing to this undeniable demographic. This presentation will also coincide with the release of my book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever."
64. 64
The Millenial Generation
Becomes Parents!
Go to millennialmarketing.com to get a
taste of our newest research and learn
more at our Share Like Buy conference in
September!
I like to turn things upside to see if that allows me to find “fresh” insights.
Krispy Kreme Video
In 2009, Yelp became one of the first apps to use augmented reality. Augmented reality uses your phone’s camera to show virtual items the real world. With Yelp’s Monocle, you can hold your phone up and survey where you are. The app will respond by giving you reviews for restaurants or other businesses in that area. As you move your phone around, different restaurant/bar/coffee shop locations will pop up. Likewise, on the screen you can read reviews, see how well it was rated, the distance from where you are and what kind of food it is.
This story starts with a DQ employee who tweeted how she wasn’t looking forward to “Free Cone Day” at the DQ where she worked. So, DQ social (barkley) saw that as an opportunity to make sure this one employee had the best day ever. They did so by sending her tweets each hour with funny giffs and videos. By the end of it, she said DQ had made her have the best shift ever.
On April 30th, Taco Bell made an announcement to all of its Twitter followers telling them that they would be joining Snap Chat--a popular Millennial application that allows users to send pictures that self-destruct 10 seconds after the receiver opens it. Taco Bell used it as a way to connect with their consumers on a platform that they frequent. They used Snap Chat to announce the return of the Beefy Crunch Burrito would be returning to its restaurants. The response from followers was huge as they felt they were getting secret, first-hand information before anyone else. Key with Millennials.
Freebirds is a Mexican QSR very similar to Chipotle. On it’s Facebook page, during March Madness, the brand started something called “March Badness” where customers are rewarded for their failed brackets which is a nice change compared to most brands that only reward for winning brackets.
When the video went live, it crashed the DSC server. Once it was back up, Dubin enlisted a team of friends and contractors to help him print labels and pack boxes by hand in a warehouse to fill the 12,000 orders that arrived in the first 48 hours. In the last year, then number of full-time employees has increased to 24; three types of blades are now sold; and a new product called shave butter is sold in addition to razors. Dubin won’t say the company’s revenue or number of subscribers, but had a 9.8 million investment in October from Venrock that expects DSC to compete with Gillette.