Jeff Cummings is being recommended for the Director of Marketing position at Lansing Community College. The letter writer was the former Executive Director of The First Tee of Mid-Michigan, where Jeff Cummings served as Program Director from 2010 to 2014. In that role, Jeff was responsible for administering the golf program and operations of the learning center, as well as marketing the youth development program and facilities. The letter writer believes Jeff is a strong candidate for the Director of Marketing position due to his background in marketing, education, and business, and that he would be an asset to Lansing Community College.

1. July 2, 2015
Communications and Marketing Department
Lansing Community College
610 N. Capitol Ave.
Lansing, MI
Dear Selection Committee:
I am pleased to write this letter of support for Jeff Cummings in his pursuit of the Director of Marketing
position at Lansing Community College.
I was the Executive Director for The First Tee of Mid-Michigan, a non-profit activity based youth
development program that uses the game of golf to deliver the curriculum, from 2010 through the end
of 2014. Jeff Cummings served as the Program Director for the chapter during that time.
Jeff’s two principal responsibilities included the administration of the golf program for the participants
and the operations of the Sycamore Learning Center. Associated responsibilities related to the position
included marketing the youth development program as well as the Sycamore Learning Center (golf
range, pro shop, etc.). The marketing and recruitment of participants for the Life Skill golf program and
users of the Sycamore golf facility were critical components of Jeff’s position.
Jeff’s background, both in his academic training and prior practical experience, provided him with
knowledge and expertise to succeed in the position. He has strong people skills, is a team player and a
strong background in marketing, education and business.
I believe Jeff is a strong candidate for the Director of Marketing at Lansing Community College and
would be an asset to the organization.
Sincerely,
Keith B. Froelich
Executive Director, Retired
1526 E. Mount Hope Lansing, MI 48910 (517) 281-7475 www.thefirstteemidmichigan.org