Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in. Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint. As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.

1. Social Media
&
Internet Marketing
Extend your Internet reach and engage your market

2. Marketing your business
on the Internet can seem
complex and daunting

3. You’re Struggling
to GET NOTICED
on the Internet

4. You want
people to
notice you
and
be your
FANS!

5. How do you GET NOTICED
and develop a loyal following on
the Internet?

6. Social Media
is the
to attracting &
engaging
your audience on
the Internet today

7. ?
What is Social Media

8. Social Media
Online applications, platforms
and media which aim to
facilitate interaction, collaboration
and the sharing of content

9. For Example:

10. Blogs
Write &
publish

11. Photo
Sharing
Upload
and
share
photos

12. Video
Sharing
Upload,
share, &
watch
videos

13. Social
Networks
Online
communities
of people
who share
interests
and
activities

14. RSS Feeds
Users
subscribe to
updates

15. ?
What makes
Social Media
Different

16. Social media is a
SHIFT
in how
consumers interact with
businesses and each other

17. Old Way = Monologue
blah
blah blah blah blah
blah blah blah blah
blah
zzz

18. New Way = Dialogue & Conversations

19. With Social Media,
it’s easy for people to
share opinions about
your business ...
on a HUGE scale

20. It becomes easy for your business to
enable & enhance conversations

21. It’s being adopted
on a massive scale

22. Blogs
73%
of active
online users
have read
a blog

23. Photo
Sharing
55%
of users
have
shared
photos

24. Video
Sharing
83% watch
video clips
online

25. Social
Networks
57% have
joined a
social
network
#1 platform
for sharing
content

26. RSS
Feeds
34% subscribe
to news feeds

27. Social Media has
changed
consumer expectations

28. People trust their network
more than corporate ads

29. High
Regard
People have
higher regard for
companies
who share and
are authentic
and transparent
Low High
Authenticity

30. ?
So, how does that
affect my business

31. It affects
your BRAND!

32. Your brand is NOT your logo & tagline
Logo
&
Tagline

33. “Rather than a
name or logo or
tagline that
reflects what a
company thinks of
itself, brand is
what a company
stands for in the
hearts and minds
of its customers.”
Nancy Duarte
www.slideology.com

34. Social Media enhances the
“buzz” about your brand

35. If you’re not using
social media, you’re
missing opportunities.
In fact ...

36. “IN 2008, IF YOU’RE NOT ON
A SOCIAL NETWORKING
SITE, YOU’RE NOT ON THE
INTERNET.”
IAB PLATFORM STATUS REPORT:
USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008

37. ?
So, what can I
DO about it

38. Join & Enable
the conversations

39. share

40. listen
listen

41. And remember...
BE AUTHENTIC!

42. ?
But, what will it
CO$T ME

43. Most
Social
Media
tools are
FREE!

44. BUT! It takes TIME
& COMMITMENT

45. ?
OK, How do I
Get Started

46. Blogs
Set up a
blog.
Write about
your
products,
operations,
industry,
trends,
employees,
customers...

47. Share
Photos
of your
products,
events,
happy
customers,
operations,
etc.

48. Share
Video
of your
products,
events, happy
customers,
operations,
etc.

49. Social
Networks
Join a
social
network,
share &
LISTEN

50. So, What are
you waiting for?

51. Here’s a few places to get started:
Photo Video Social
Blogs
Sharing Sharing Networks
Blogger Flickr YouTube Facebook
www.blogger.com www.flickr.com www.youtube.com www.facebook.com
WordPress Vimeo MySpace
Photobucket
www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com
TypePad Picassa BlipTV LinkedIn
www.typepad.com www.picassa.com www.blip.tv www.linkedin.com

52. Acknowledgements:
There are a lot of great presentations on social media available on the web. A few in
particular were noteworthy inspirations for this presentation, including:
Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what-
the-fk-social-media
“Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/
mickstravellin/universal-mccann-international-social-media-research-wave-3
David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/

53. Created by:
Jeff Bennett
Digital Splash Media
www.digitalsplashmedia.com
www.visualthinkmedia.com