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Strategic marketing ppt made by jk
1.
STRATEGIC MARKETING
2.
Meaning “Long term in
view”
3.
Process of strategic
marketing • Vision • Mission • Objectives • Analysis • SWOT • Strategic alternative choice • Implementation • Evaluation
4.
• Vision :
What • Mission : How • Objectives : Sub goal
5.
Analysis External Analysis Internal Analysis •
Customer • Current operation • Market • Resources • Competition • Capabilities • PESTLE • Value chain analysis • Environment
6.
SWOT • Strength • Weakness •
Opportunity • Threat
7.
8.
Thank You
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