2. The ultimate goal of most businesses is to
increase sales and income. Ideally, you want to
attract new customers to your products and
encourage repeat purchases. Brand awareness
refers to how aware customers and potential
customers are of your business and its
products.

3. The major components of a plan to develop brand
awareness are:
• Identifying and understanding your target customers
• Creating a company name, logo, and slogans
• Adding value through
packaging, location, service, special events, etc.
• Advertising
• After-sale follow-up and customer relations management

4. The key to managing your brands and how people
behave around them is manage the perceptions of the
brand!
You need to manage the conscious and subconscious
elements of your brand . Then you can control the
perceptions around your brand whether this is for
Your Executive ,Your Staff, Your Customers or even
Your Competition .