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Acer social media workshop deck compressed 16.11.10x
- 1. Alive social media workshop 16.11.2010
- 2. Workshop agenda Alive overviewAlive overview Acer audience and social mediaAcer audience and social media Social tactics brainstormSocial tactics brainstorm PrioritisationPrioritisation 15 mins15 mins 15 mins15 mins 1hr 10 mins 1hr 10 mins 20 mins20 mins
- 3. Workshop agenda Alive overviewAlive overview Acer audience and social mediaAcer audience and social media Social tactics brainstormSocial tactics brainstorm PrioritisationPrioritisation 15 mins15 mins 15 mins15 mins 1hr 10 mins 1hr 10 mins 20 mins20 mins
- 4. Breaking down barriers between people & technology Natural discovery Favourites at your fingertips Everything you love in one place Always something new Entertainment everywhere Peace of mind Starting point
- 5. Breaking down barriers between people & technology Natural discovery Favourites at your fingertips Everything you love in one place Always something new Entertainment everywhere Peace of mind Development
- 6. Never be bored again, as new entertainment is constantly added to Alive. Relax - Alive lets you stay in control of what you and your family enjoy, and how much you spend. From films to apps, all of your content is exactly where you left them, altogether, in one place. Whether you’re on the sofa or on the train, stay entertained – Alive is accessible from any Acer device. Never get stuck for inspiration again with smart recommendations based on the things you like, whether you enjoy them all the time or now and again. Don’t waste time hunting around. Alive makes finding your favourites quick and easy. Breaking down barriers between people & technology Natural discovery Favourites at your fingertips Everything you love in one place Always something new Entertainment everywhere Peace of mind Detail
- 7. Natural discovery Favourites at your fingertips Everything you love in one place Always something new Entertainment everywhere Peace of mind Never get stuck for inspiration again with smart recommendations based on the things you like, whether you enjoy them all the time or now and again. Don’t waste time hunting around. Alive makes finding your favourites quick and easy. From films to apps, all of your content is exactly where you left them, altogether, in one place. Never be bored again, as new entertainment is constantly added to Alive. Whether you’re on the sofa or on the train, stay entertained – Alive is accessible from any Acer device. Relax - Alive lets you stay in control of what you and your family enjoy, and how much you spend. We will recommend news or entertainment based on your behaviour, this will allow you to discover content you might not otherwise have found given you inspiration when you want it. Your dedicated area within ‘alive’ for all the content you have chosen to add. The area is updated constantly, so you never need miss an episode of your favourite series or album release again. Alive brings together all of your media needs so you don’t have to trawl the internet for your books, news, movies or music and making it your one stop access point for all your entertainment Alive content is updated as soon as new content is released, so there will always be something to read, watch, listen or play. You can access alive through all of your Acer devices, so start watching a movie on your desktop, read the news on your Acer phone, and then finish watching the movie on your tablet at home. Your entertainment is brought to you through our media partners, meaning you can download content with confidence, and because you only pay through Acer with your registered credit card you can sure of the security. PRINCIPLE EXPLANATION PROOF Corroboration
- 8. Workshop agenda Alive overviewAlive overview Acer audience and social mediaAcer audience and social media Social tactics brainstormSocial tactics brainstorm PrioritisationPrioritisation 15 mins15 mins 15 mins15 mins 1hr 10 mins 1hr 10 mins 20 mins20 mins
- 10. Students and 35-49-yr olds Personicx & InfoBase
- 11. Mid to lower affluence Personicx & InfoBase
- 12. With lots of children… Personicx & InfoBase
- 14. 14 6 different segments High brand & design influence Low usage and low technology knowledge High usage and high technology knowledge Low brand & design influence Hermann Steven Marco Jennifer Joe Sarah Acer audience segmentation
- 15. Not highly tech savvy 0.0 2.0 4.0 6.0 Steven Marco Joe Hermann Sarah Jennifer When it comes to technology, the simpler the better - Please indicate how much you agree with this statement. 0.0 1.0 2.0 3.0 4.0 Steven Marco Joe Hermann Sarah Jennifer Personal computers have too many useless functions - Please indicate how much you agree with this statement. “I don’t want spend time figuring out how to use the PC" TGI, Acer audience segmentation
- 16. Not technology opinion leaders 0.0 1.0 2.0 3.0 4.0 5.0 Steven Marco Joe Hermann Sarah Jennifer I'm usually one of the first people I know to buy new technology - Please indicate how much you agree with this statement. 0.0 1.0 2.0 3.0 4.0 5.0 Steven Marco Joe Hermann Sarah Jennifer People often ask me for my opinion about what new electronic products to buy - Please indicate how much you agree with this statement. TGI
- 17. But seek out opinions of others 0.0 1.0 2.0 3.0 4.0 Steven Marco Joe Hermann Sarah Jennifer I usually seek out what most people have and follow it - Please indicate how much you agree with this statement. "My friend told me to buy an HP laptop from BestBuy when our desktop broke down" Joe TGI, Acer audience segmentation
- 18. Value support 0.0 1.0 2.0 3.0 4.0 Steven Marco Joe Hermann Sarah Jennifer I will pay more to get a good hotline service for my computer - Please indicate how much you agree with this statement. 0.0 0.5 1.0 1.5 2.0 2.5 3.0 Steven Marco Joe Hermann Sarah Jennifer I find starting with a new computer is a nightmare - Please indicate how much you agree with this statement. TGI
- 19. High users social media Various usage, lots of social interaction Joe Jennifer Used for Multimedia and social connection 0% 10% 20% 30% 40% 50% 60% 70% 80% Steven Marco Joe Hermann Sarah Jennifer Visit YouTube - How often do you use your computer for… 0% 10% 20% 30% 40% 50% 60% Steven Marco Joe Hermann Sarah Jennifer Visit Facebook - How often do you use your computer for... TGI, Acer audience segmentation
- 20. Summary known attitudes to social media Joe Jennifer High users of social media Value simplicity Low technical know-how Seek advice and support from others
- 21. Workshop agenda Alive overviewAlive overview Acer audience and social mediaAcer audience and social media Social tactics brainstormSocial tactics brainstorm PrioritisationPrioritisation 15 mins15 mins 15 mins15 mins 1hr 10 mins 1hr 10 mins 20 mins20 mins
- 22. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development 9 Social media options Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 23. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 24. Social invite Google Wave social invite euphoria covered by Mashable Spotify invites being sought out in forums
- 25. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 26. Video tutorials CPW YouTube channel called Eye Openers
- 27. Product feature overviews Spotify new release feature on YouTube iTunes new content feature on Facebook MySpace new release feature through Facebook video
- 28. Beta release forums EA Bulletstorm fan forum
- 29. First look demos EA Bulletstorm demo released on YouTube Demo also promoted on YouTube
- 30. Message board content features Spotify Facebook wall iTunes Facebook wall
- 31. Competitions RedBull run regular user promotions to build their Facebook page Amazon use sweepstake to encourage people to ‘like’ their page
- 32. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 33. Social conversation monitoring Cymphony social monitoring analysis
- 34. Reactive social media support Vodafone customer support delivered constantly via their Facebook page
- 35. Proactive social media support Bank of America employ team of reps who monitor and respond to brand mentions
- 36. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 38. Feature blog Last.FM blog Spotify blog
- 39. Community support YouTube ‘s Get Satisfaction support platform Spotify ‘s Get Satisfaction support platform
- 40. Get Satisfaction iPhone app
- 41. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 42. Share to social network Spotify share to social network in-built product functionality Spotify example content share on Facebook
- 43. Direct sharing Spotify email inbox
- 44. Collaborative playlists Spotify collaborative playlists
- 47. Verified reviewers Money Saving Expert forums employ star system for credibility/reliability
- 48. Social gifts Spotify Premium e-card
- 49. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 50. Contextual social media posts Generic Facebook wall post Contextual location- based Facebook Places post
- 51. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 52. Social media content integration Best Buy Shop + Share Facebook appfor
- 53. Social media product integration MyTarget Weekly on Facebook
- 54. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 56. Desktop-based aggregation Tweetdeck aggregates Twitter, Facebook, LinkedIn, FourSquare by default – with ability to add further social networks
- 57. Social media Social promotion Social network presence Social outreach Social publication Social content sharing Social location sharing Social platform integration Social platform aggregation Social product development Using the community to promote the product E.g. beta invites Publishing brand stories E.g. social media newsrooms, blogs Creating branded social network pages. E.g., Facebook/Twitter page, YouTube channel Reaching out and responding to brand mentions E.g. Twitter replies Enabling customers t o disseminate branded content E.g. share to Facebook Enabling users to share location during a brand experience E.g.. FourSquare Product integration within social channels E.g. Mobile or Facebook app version Aggregating social technology data within singular location E.g. Tweet Deck Enabling users to enhance the product functionality E.g. crowdsourcing site
- 58. Collaborative playlists Spotify shared playlists
- 59. Crowdsourcing Fix the iPhone community site
- 60. Workshop agenda Alive overviewAlive overview Acer audience and social mediaAcer audience and social media Social tactics brainstormSocial tactics brainstorm PrioritisationPrioritisation 15 mins15 mins 15 mins15 mins 1hr 10 mins 1hr 10 mins 20 mins20 mins