Learn the fundamentals of geolocation and discover practical business applications of Instagram, Pinterest, Foursquare, and more.

1. SOCIAL MEDIA
& MOBILE APPS
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil

2. WHAT YOU WILL LEARN
• Understand how to upload that photo to such platforms as
Instagram, Pinterest and Foursquare.
• Study the user interface of these platforms.
• Recognize the similarities and differences between each of
these platforms.
• Study how businesses are successfully using these geolocation
social media tools to their benefit.

3. SOCIAL MEDIA – WHAT IS IT?
Any online technology or practice that people use to share
(content, opinions, insights, experiences, perspectives and media).
REAL people, REAL interactions, in REAL time.

4. GEO LOCATION– WHAT IS IT?
• The identification of the real-world geographic location
of an object, such as a cell phone or an Internetconnected device. (Wikipedia)

5. SOCIAL MEDIA
GEO LOCATION APPS
• Any social media app that allows you to connect your
location with real people, real connections in real time.

6. A LOOK AT GEO LOCATION APPS
I am <here> with <person> doing
<activity>
I took this picture/video and
wanted to share
These are my interests
and things I like….

7. WHY ARE SOCIAL APPS
IMPORTANT?
Social media technology is becoming
more visually-based.
Gives us a snap shot of their lives,
what they do, what they like, who
they are.
With everything moving to digital,
social apps gives us a snapshot of
who we are interacting with.
It allows business to build a brand
personality and show a different
side to them.

8. GENERAL SOCIAL
MEDIA APP SETUP
Name - Full name, social media/brand consistency
Bio – SEO/keyword/hashtag friendly
Profile Photo
Email
Password
Contact Information
Connect Social Accounts
Connect with Friends
Security
Notifications

9. FOURSQUARE
• What is it?
• Setup
• How Does It Work
• Features
• Uses
• Case Study
Checking
in at
Work

10. FOURSQUARE: WHAT IS IT
• What is it? – Check in where
you are, social map allows you
to see where friends have been,
or places they recommend and
see what is happening nearby.
• Purpose – “Connects people to
business.” Builds brand loyalty,
offer deals & encourage social
engagement. (Foursquare.com)

11. INSTAGRAM
• What is it?
• Setup
• How Does It Work
• Features
• Uses
• Case Study

12. INSTAGRAM: WHAT IS IT
• What is it? – “Instagram is a fun and quirky way to share your
life with friends through a series of pictures.” (Instagram.com)
• Purpose – The intention is to create an app that allows you to
experience moments in your friends' lives through pictures as
they happen. “We imagine a world more connected through
photos.”

13. PINTEREST
• What is it?
• Setup
• How Does It Work
• Features
• Uses
• Case Study

14. PINTEREST: WHAT IS IT?
• What is it? – “Pinterest is a tool for collecting and
organizing things you love.” It is a great E-commerce tool.
Women often go to Pinterest to be “Pinspired” and are most
likely to make purchases off this platform than any other social
media app. (Pinterest.com)
• Purpose – Great for finding articles, recipes, DIY, clothing,
special projects, event planning, how to articles, photos, blog
posts, etc.

15. MORE RESOURCES
Foursquare
•
Foursquare.com_Foursquare-101
•
business.foursquare.com/basics
•
business.foursquare.com/business
tools
Instagram
•
http://instagram.com/about/faq/#
•
Ebook: Instagram Basics For Your
Business
•
Sue Zimmerman @SueBZimmerman
Pinterest
•
http://about.pinterest.com/basics/
•
http://about.pinterest.com/goodies/
•
http://business.pinterest.com/
•
Melanie Duncan @MelanieDuncan7

16. TO VIEW
THE REST OF THIS
PRESENTATION…
• http://jeannineoneil.com/store/

17. INTERESTED IN
LEARNING MORE?
AND MORE!
http://jeannineoneil.com/store/

18. THANK YOU
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil