How to integrate social media in a classroom setting and to promote community education classes in a social media environment.

1. How to Promote
Your Classes
Using Social
Media
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil

2. What is Social Media?

3. What is Social Media?
Any online technology
that people use to share
content, opinions,
insights, experiences,
perspectives & media.
(Merriam Webster)

4. What is Social Media?
REAL people.
REAL interactions.
REAL time.

5. Social Media is Content
and Content is King
The
Social Media
Machine
runs on
Content.

6. YOU Have CONTENT
 Knowledge
Blog
 Facts/Case
Studies/Stories
Social Media
 PowerPoint Presentations
Slideshare/Blog/Website/
Social Media
 Images/Infographics
Social Media/Blog

7. What to do with your
content
Blog
Social
Media
Content
Media
Email/
Newsletter

8. Infographic
Example
Graphic showing
basic info in a
visually appealing
format.
▪ Easy on the eyes
▪ Quick and easy to read
▪ Provides value

9. Evolution
of
Social
Media

10. Source: http://avalaunchmedia.com/history-of-social-media/Main.html

11. Evolution of
Social Media
•
•
•
•
E-mail
Blogging
Social Networks
Social Media Apps

12. The Key Players - Defined
Facebook is the Backyard Cookout of Social Media
Twitter is the Newsroom of Social Media
LinkedIn is the Networking/Cocktail Hour of Social Media

13. The Key Players - Defined
YouTube is the TV of Social Media
Foursquare is Business Directory/Phone Book of Social Media
Instagram is the Photo Booth of Social Media.

14. The Key Players - Defined
Wordpress is the Soapbox of Social Media
Pinterest is the Inspiration Corkboard of Social Media

15. Benefits of Social Media
In the Classroom
▪ Developing thought leadership.
▪ Ability to create more hands-on-learning
opportunities.
▪ Allow instructors to create deep and long
lasting relationships.

16. Benefits of Social Media
In the Classroom
▪ Move beyond the classroom.
▪ Allows past student and potential repeat
students to stay connected with your latest
news and events.

17. How I Promote My
Classes

18. Channels I Use
To Promote My Classes
Newsletter
LinkedIn
Blogging
Instagram
Facebook
Foursquare
Twitter
Slideshare

19. My Process – Pre Class
▪ Develop content in PowerPoint
▪ Take pictures from content (Post on Facebook,
Twitter, Website, Newsletter).

20. My Process – Pre Class
▪ Take pictures from content.
(Post on Facebook, Twitter, Website, Newsletter).

26. My Process – Pre Class
▪ Week before class – post on Beverly, Salem Patch
websites; promote on my social media.
▪ Send an email to class introducing and reminding
them about the class, what to bring/expect,
attach the syllabus and give instructions of what
to do before class.

27. My Process – Day Of Class
▪ Before class – tag myself at class
using Foursquare or Instagram, take
a picture and share on my other
accounts.

28. My Process – Day Of Class

29. My Process – Day Of Class

30. My Process – Day Of Class
▪ Tell students about Slideshare and newsletter and hand
around the signup sheet.
▪ Take in any questions/conversations that take place as a
future blog post.

31. My Process – After Class
▪ Clean up presentation (eliminate agenda, break slides,
in class activities) & and post on Slideshare.
▪ Email class and send them Slideshare presentation
link/follow up with any answered questions, additional
materials.

32. My Process – After Class
▪ Write a blog post about topic discussed.
Add Slideshare link & promote upcoming courses
with link to my calendar.
**Automatically posted to other Facebook Page, Twitter, LinkedIn accounts.

33. My Process – After Class
▪ Copy blog post and paste to Beverly & Salem
Patch.

34. My Process – After Class
▪ Upload Slideshare on LinkedIn.

35. Social Media Tips

36. Facebook

37. Facebook
▪ Different Functions
▪ How to Write a Status Update
▪ How to Post a Picture
▪ How to Share a Link
▪ How to Tag a Person
▪ What are Groups?

38. Different Functions
Video
Sharing
content
Articles
Images
Talking with
Friends
Staying
Connected
Get the latest
Business News
Messaging
Email
Post on Walls
Group Boards
Invite to Events
Play Games
Graph Search –
find others with
similar
Fan Pages interests, frien
ds, etc.
Keeping tabs
on others
Post Updates
Share content
from other
social media
platforms

39. Different Aspects
▪ Profile – Your Personal Account
▪ Page – Business Account
▪ Group – Online Networking
Group/Forum that you opt-in to.

40. How to Write a Status
Update
What
Who
When
Where
Why

41. How to Upload a
Photo/Video

47. How to
Upload a Link

54. How to
Tag a Photo

57. What Are Groups?

58. Facebook Groups
Why Would I Participate?
• Connect students in your classroom
• Host a weekly discussion/question
• Share news, events, articles, assignments, project keys, etc.
• i.e. Chronicle is running a
segment tonight about “topic” –
try and catch it tonight…

59. Facebook Groups
Why Would I Participate?
Great way to:
• Connect & unify the class
• Make class more interactive
• Develop class discussions through tools
• Keep class on their toes 24/7 access.

60. How to Create a Group

61. How to Create a Group

62. How to Create a Group

63. How to Create a Group

64. How to use Facebook to
Promote
▪ Share course registration link.
▪ Take picture of presentation and
share as photo.
▪ Take a video and post about class
with link.

65. How to use Facebook to
Promote
▪ Share article Infographic.
▪ Post Slideshare link after class.
▪ Post Blog.
▪ Post Picture of class.

66. Twitter

67. Twitter
▪ What is Twitter/What is a Tweet
▪ How to Write a Tweet.
▪ How to Post a Picture.
▪ How to Share a Link?
▪ What are Hashtags and How Do I Use
Them?
▪ How To Correspond with Others.

68. What Is Twitter?

69. Twitter – What Is It?
Twitter is a social media information network and
microblogging service that allows users to “tweet” messagesbased posts of up to 140 characters.
Twitter’s mission is to create “a real-time information network
that connects you to the latest stories, ideas, opinions and
news about what you find interesting.” (twitter.com)

70. Twitter –
Why Would I Use It?
▪ You can share:
• Breaking News
• School/Class Updates
• Blog posts/website links/course registration links
• Business-related media (photos, articles, videos)
• Build relationships and communicate with students

71. What Is A Tweet?

72. What is a Tweet?
Tweet is a short burst of information that share news
or content.
The limit is 140 characters so you have to be creative
and brief in your messages.

73. Hashtags (#) 101

74. What is a Hashtag (#)?
Hashtag - The # symbol is used to
mark keywords or topics in a Tweet.

75. What is a Hashtag (#)?
Hashtag - The # symbol is used to mark keywords or
topics in a Tweet.
• By marking a term/topic with a # it then becomes
searchable on Twitter.
• A way to track conversations surrounding a specific
topic.

76. What is a Hashtag (#)?
Hashtag - The # symbol is used to mark keywords or
topics in a Tweet.
• Hashtags are either chosen by an organization or
are organically “grown” in the Twitter community.
• Originally started on Twitter it has now been
adopted by other social media platforms.

77. Hashtag/Tweet Example

78. Composing
a Tweet

79. How to Tweet
• Use @ + Twitter Handle
to comment or “tag”
someone
• Use # + term to talk
about a specific topic and
join a conversation.
• Add a photo, link, tag a
location.

80. How to Tweet

81. How to Tweet

82. How to Tweet

83. How to Tweet

84. How To Post a Picture

85. How to Post a Picture

86. How to Post a Picture

87. How to Post a Picture

88. How To Post a Link

93. How to Shorten URLs

94. How to Post a Link

95. How to Post a Link

96. How to Post a Link

97. Content Source
URL Shortener
Tweet

98. Other URL
Shortener Tools
• You do not need an account to shorten your URL,
however if you create an account with them you can
track the analytics of each URL you have shortened.

99. Other URL
Shortener Tools
• Some allow for custom URLs so you can brand your
own URLs rather than use the default provided.
http://goo.gl/
http://ow.ly/url/shorten-url
https://bitly.com/
http://tinyurl.com/
More info: http://sproutsocial.com/insights/2011/09/twitter-url-shorteners/

103. Corresponding
With Others
There are many ways that you can talk with others
using Twitter.

104. Corresponding
With Others – Reply
Reply – directly respond to their tweet.

105. Corresponding
With Others - Mention
Mention them with an @ + their Twitter handle.

106. Corresponding With Others
Direct Message (DM)
Direct Message – send a hidden message that only they
can see.

107. Corresponding With Others
Direct Message (DM)
Direct Message – send a hidden message that only they
can see.

108. Corresponding
With Others - Favorite
Favorite (Star) their tweet.

109. Corresponding
With Others - RT
ReTweet (RT) something they posted to share
with your followers.

110. Things to Think About When
Posting to Social Media
Find ways to create engagement:
▪ Images/video.
▪ Make it personal.
▪ Have enticing
conversations.
▪ Time your posts.
▪ Infographics.
▪ Top tips / top lists.

111. Other Ideas

112. Other Ideas
▪ Post a weekly question for
extra credit online.
▪ Weekly group discussion on
Facebook.
▪ Posting answer keys or
additional tools to help with
projects.
▪ Sharing fun infographics with
information about your
upcoming class

113. Blogging

114. Blogging is Social Media
It is the grandfather of current social media but plays
well with the newbies.
Use social media tools to
promote your blog content?
Facebook, LinkedIn, Twitter,
Media…

115. Blogging Platforms
Wordpress.com (Free)
Wordpress.org (Paid)
Blogger – owned by
Google
Tumblr
Medium

116. Blog Post Basics

117. Title
Categories
Date
Byline
Featured
Image
Body

118. Hyperlinks
Citation
Sharing Icons

119. Tips for Writing Your Posts
(Writing Formula)
Intro
I am going to tell you about this
topic.
3 Key Points Here are 3 things that prove my point.
Summarize
“Therefore points 1, 2 & 3, verify the
point I am trying to make”.
Byline
Custom text you use to promote
website/courses/etc.

120. Slideshare

125. Once Upload Is Compete
▪ Use Course Description in your
description.
▪ Make sure to use keywords for SEO.
▪ You can choose to leave the settings so
individuals can download your
presentation or set it to viewing only.
▪ Promote on social media.

126. Review

127. Review
▪ Content is King.
▪ You have the ability to share content
through social media to unify your
current students and attract others
to taking your classes.

128. Review
▪ Make content quick and easy to
consume: Use images, Infographics,
slide snapshots, top lists, etc.
▪ Develop a class promotion strategy
to repeat for each class and tweak as
you feel necessary.

129. Thank You
Jeannine O’Neil
Owner
JO Social Branding
www.jeannineoneil.com
@Jeannine_ONeil