Jeanne Frazer, president of vitalink®, offers free and inexpensive marketing tips for small business owners to grow your business! This presentation was given in November of 2014 at the six regional libraries in Wake County, North Carolina. Frazer is a branding and marketing expert with more than 25 years of experience and is also a small business owner. http:\\www.vitalinkweb.com.

1. WAKE LIBRARY SERIES
Jeanne Frazer
Top 50 Entrepreneur – 2011 Business Leader Media
Business Owner – 18th year – vitalink®
Speaker + Author
Cancer Survivor
Branding Expert – multiple industries
Getting the Most Bang
for Your Marketing Buck

2. Are you on a rollercoaster ride?

3. Secret to Advertising….

4. 1. Who you reach
2. How many times you reach them
3. Quality of your message
Secret to Advertising….

5. Magic

6. Must-Haves BEFORE You Market
1. Product Research
2. Branding Research
• Target Market
• Brand Messages
• Channels
3. Game Plan

7. Marketing Foundation
1. Brand Identity/Platform
2. Responsive Website
3. Calling Card
4. Signage (location/vehicle)

8. Free/Low Cost Checklist
1. CRM
2. SM
3. Digital
4. Expert

10. Free/Low Cost Checklist
1. CRM
• Give-away
• E-newsletters
• Mail/Text/Call
• Social media
• Holiday/off-holiday cards
• Events

11. Free/Low Cost Checklist
2. Social media
• Reality check – channels + time
• Content guide
• Tone
• Get social
• Reach out

12. Free/Low Cost Checklist
3. Digital
• Search PPC (Pay-Per-Click)
• Social PPC
• Media Ads (CPM)
• Web Ads
(CPM)
• Groupon
• SEO

13. Free/Low Cost Checklist
4. Expert
• Speaking
• Author – articles, blogs, books
• Video
• News
• Seminars

14. Free/Low Cost Checklist
4. Expert
• Speaking
• Author – articles, blogs, books
• Video
• News
• Seminars

15. Free/Low Cost Checklist
4. Other
• Giving Back
• Public Relations
• Personal Letters
• Free Samples!
• Gift with Purchase
• Trade – Bid on Raleigh
• Partnerships

17. Whatever You Do…
Be CONSISTENT!!!

18. Q&A Time
Connect:
 Jeanne Frazer, The Expert Speakers + vitalink
LinkedIn/Facebook/YouTube/Twitter
Contact Info
 jeanne@vitalinkweb.com | www.vitalinkweb.com
 919.850.0605