A presentation at a WordPress Meetup in Fort Lauderdale, Florida. Explanation on how to generate money by monetizing your website.

1. How to monetize
your website?
Presented by Jean “Jeazy” Felisme
Twitter @WPMIA
TWEET #WPMIA
Facebook Search: WPMIA
Follow
@ricksolari @jackiej04

2. About Me
Founder of BizDots Media
Man with Many Talents
Always learning Something new…
Follow me @jfeliweb
jfeliweb.com

3. Ways to make money with a website
are different from ways to
make more money from it.
Methods to increase your traffic or click
through rate will help you make more
money, but they do not represent a
method of making money per se.

4. Low ball figures
High ball figures
Takes work for big pay off
6
5
4
3 A
2 B
1
0 C
Jan Feb March April

5. Anyone?
Time and Patients
Drive
“Choose a job you love, and you will never have
to work a day in your life.” ~ Confucius

6. Need Traffic
1,000 unique views a day minimum
Your site design or Theme ready
Ad Space

7. To make money… duh?
You have the a lot of traffic…
Grow your site…
Gain credibility…

8. Text Ads
&
Display Ads

9. Text Ads
Advertisements displayed as simple,
text-based hyperlinks are known as
Text Ads. As their name suggests, text
ads they do not include graphic
images.

11. Display Ads
Graphical advertisements featured on
websites are known as Display Ads.
Display ads are often available in
many standard shapes and sizes,
including: banners, leader boards,
skyscrapers, large boxes, and other
sized graphical ads.

13. Ad Networks
Affiliate Marketing
Private Ad Sales (Direct Advertising)
Extra Ways To Make A Buck

14. What are Ad Networks?
is a company that connects
advertisers to web sites that want
to host advertisements. The key
function of an ad network is
aggregation of ad space supply
from publishers and matching it
with advertiser demand.
Wikipedia

15. Google Adsense
Adbrite
Yahoo! Publisher Network (YPN)
Value Click
Tribal Fusion
Commission Junction
ClickBank

16. Google Adsense
Simple to use
They are great for webmasters
creating content websites
Fraudulent Clicks
o The Adsense account can be
closed by Google at any time

18. Tribal Fusion
Completely transparent revenue
share model
Optimization Technology
Smart Publisher Program
Manage Your Own Campaigns
Gain Strength in Numbers

19. Commission Junction
Most productive affiliates
Access to widely recognized and
highly specialized brands
Transparent performance metrics
Great technical support

20. Ad Networks
Types of Ad Networks
PPC vs. CPM vs. PPA

21. Pay Per Click (PPC)
Also know as Cost Per Click
(CPC)
Advertiser pays for each
click made on a banner
impression
Payment depends on the
number of clicks

22. Pros
Can block some advertisers
through filter list
Get paid at the going market
rate

23. Cons
Need high click through rate
(CTR)
Not all clicks counted
Risk of invalid click account
termination

24. *thousand
A site guarantees the
advertiser a certain number of
visitors.
Payment depends on the
number of impressions.

25. Pros
Guaranteed easy money
No concern about click through
rate (CTR)
Low risk

26. Cons
Very high traffic required
Low priced ads
Clicks are worth $0.00
Annoying spyware for visitors

27. Also called pay per action (PPA),
cost per acquisition (CPA), cost
per conversion (CPC), cost per
lead or cost per sale (CPS) or cost
per lead.
Links closely with Affiliate
Marketing

28. Pros
Another Option
Potentially Highest payout

29. Cons
Clicks pay $0.00
Unpredictable revenue
Some banners don’t convert

30. Is when a merchant that is
willing to let other people
(the affiliates) sell directly
or indirectly its products
and services, in exchange
for a commission.

32. The Good
Direct ad sales will probably be
your most profitable income
source
More money
No Middlemen
Flexibility
Credibility

33. The Bad
Time Consuming
Unstable

34. Research, Research, Research
Keyword search
Google search
Website Analytics
Google Adwords Tool

35. Create an Advertise page
Get Stats
Information about the Visitors
Advertising Options
TechCrunch | Mashable

36. Reach out through email
• Introduce yourself
• Tell them why you contact
them
• Give details about your site
• Give details about your ad
options

37. Tip on Closing the Deal…
Be Popular
Provide value
The numbers
Professional looking design
Show Ad space to sponsors
Be flexible on the terms

38. Sponsorships
• Ads
• Reviews
• Post
• Events
PayPerPost | SponsoredReviews

39. Premium Content
When websites or blogs
charge for access to extra
content and exclusive
tools.
Subscription memberships

40. RSS Feed
Job Boards
Donations
Sell Products and Services
And the list goes on…
FreelanceSwitch

41. Free Ad Management Plugins
Wp-Insert
AdSense Revenue Sharing
WP125
AdRotate

42. Wp-Insert
Insert Ads left, right, middle,
above & below content or post
Allows copy/paste of html
Option to show/hide ads

43. AdRotate
Easy management of ads
Track clicks and show it's Click-
Through-Ratio
Adsense and most other
referrer/ad programs ready

44. Premium Ad Management Plugins
OIO Publisher
DirectAdsMarket

45. OIO Publisher
$47
Sell all forms of text ads, banner
ads, and paid reviews
Inbuilt affiliate program
Time Saving
Well Supported

46. Poor Content…
Don’t over do it…
No Call to Action

47. Pick one
Research it
Setup it up
Improve on it
Repeat it again
Syed Balkhi
www.wpbeginner.com

48. 1. Be Consistent
2. Always deliver value
3. Have a blast!

49. Questions?

50. I’m Jean “Jeazy” Felisme
Follow me on Twitter @jfeliweb
And Visit
JFeliWeb.com
For more information