SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Downloaden Sie, um offline zu lesen
Marketing YOU
in a Noticeably
Different Way
Claim Your Place in the World of
Successful Entrepreneurs!
Secret to Success
"Speakers who talk
about what
life has taught them
never fail to keep the
attention
of their listeners.”
Dale Carnegie
Tweet
EZINE
Abjsjhksuri jbnv
Hajdhjshdke
Mnjxdhfiu o;ef
Nsjcbjssyiu fv
Degrees
Certifications
LOGO
Write
a
Book!
I built it and they didn’t come
Missing
Link ?
Tweet
EZINE
Jajdhshi ri
cejl/,mxc xb
ii sCSEdh;I
hhv ch
Degrees
Certifications
You
Tweet
EZINE
Jajdhshi ri
cejl/,mxc xb
ii sCSEdh;I
hhv ch
Degrees
Certifications
Noticeably Different
Marketing You
1. Passion
&
Confidence
2. You
Are Your
Product
3. Your
Packaging
4. How you
Market
YOU
5. Turning
Prospects
Clients
I: Passion & Confidence
Passion Confidence
“If you believe you can…or can’t, you are right.”
Henry Ford
Passion Confidence
Noticeably Different
The Way You Think
The the way you market your business
The way you speak about your business
The way you follow up with biz prospects
(or don’t)
“Think and Grow Poor”
Think and Grow Poor
 Busy
Comfort zone … SAFE
Procrastination and excuses
Distracted by the Bright Shiny Object Syndrome
Stay stuck and little …I’m not _________ enough
 Waiting for Perfect (when the cat stops shedding)
OFTEN Not even AWARE of the impact
Jean saw me bigger than I saw myself. After just a
short time working together she helped me get
focused, get committed, to take action, and not
give up. I was able to have the courage to just do it.
I mean who would want to go to a (wellness) coach
who did not believe in herself in the first place?
Thanks Jean, You rock!
Eve Lahijani Dietitian, Coach, Workshop Leader
www.Vitamineve.com
II. You Are Your Product
Your Product Your Tool
YES NO
Paste Your Picture Here
You Are Your Product
Know. Like, Trust, Buy…YOU !
KNOW
LIKE
TRUST
BUY
III. Packaging Your Product
Dollar
Store
See
Speak
IV. Promotion: Marketing You
Live and in person
Live Via TechnologyVia Written Word
Know
Like
Trust
V. Turning Prospects into Clients and $$
Attract
Client
Prospects
Fearless
Follow
Up
Confident
Ask
More
Clients
More
Money
More
New
Shoes
More
vacations
Claim Your Place in the World of
Successful Entrepreneurs!
“It is not the mountain we conquer. It is
ourselves” Sir Edmund Hillary
YEAH,
I’m
Terrified
Yeah But…..
Surprise !
Claim Your Place in the World of Successful Entrepreneurs
What you get
 Jumpstart Call
3 Month Telecourse: Includes 5 group Coaching
& Mentoring classes
Copy of my customized system to follow up &
convert prospects to clients
The Noticeably Different System Workbook
Email access to Jean for answers to your
individual biz questions
Recordings of all calls
Learn to Teach Your Own Teleclasses
Five Private Laser Coaching Sessions
with Jean
Claim Your Place in the World of Successful Entrepreneurs
www.JeanCaton.net
“ ”
I've been motivated and inspired to step up my
marketing efforts to finally go after the profits
I deserve.
Flora Brown, PhD
Author, Coach, Radio Host

Weitere ähnliche Inhalte

Andere mochten auch

eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
 
Automated: Explanation for German newspublishers
Automated: Explanation for German newspublishersAutomated: Explanation for German newspublishers
Automated: Explanation for German newspublishersMartin Van Der Meij
 
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivo
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivoPwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivo
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivoIgnacio Santiago Pérez
 
Authentication and Identity Verification in Online Courses
Authentication and Identity Verification in Online CoursesAuthentication and Identity Verification in Online Courses
Authentication and Identity Verification in Online CoursesJoseph Thibault
 
Tra met tec cecy
Tra met tec cecyTra met tec cecy
Tra met tec cecyAna Bazán
 
Nicole Glaros - Rocking the elevator pitch
Nicole Glaros - Rocking the elevator pitchNicole Glaros - Rocking the elevator pitch
Nicole Glaros - Rocking the elevator pitchTaylor McLemore
 
Mobile marketing in europe
Mobile marketing in europeMobile marketing in europe
Mobile marketing in europeRichard Otto
 
Mbo Studio Masterclass 2
Mbo Studio Masterclass 2Mbo Studio Masterclass 2
Mbo Studio Masterclass 2kenict
 
Gerencia nueva presentacion
Gerencia nueva presentacionGerencia nueva presentacion
Gerencia nueva presentacionJoselyn Sandoval
 
Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)Richard Otto
 
Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)Richard Otto
 
The current change in communication investments
The current change in communication investmentsThe current change in communication investments
The current change in communication investmentsHelge Tennø
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingSemrush
 

Andere mochten auch (15)

eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
 
Automated: Explanation for German newspublishers
Automated: Explanation for German newspublishersAutomated: Explanation for German newspublishers
Automated: Explanation for German newspublishers
 
JOKES
JOKESJOKES
JOKES
 
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivo
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivoPwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivo
PwC SEMO Media Entertainment 2013-2017 - Resumen ejecutivo
 
Authentication and Identity Verification in Online Courses
Authentication and Identity Verification in Online CoursesAuthentication and Identity Verification in Online Courses
Authentication and Identity Verification in Online Courses
 
Tra met tec cecy
Tra met tec cecyTra met tec cecy
Tra met tec cecy
 
Nicole Glaros - Rocking the elevator pitch
Nicole Glaros - Rocking the elevator pitchNicole Glaros - Rocking the elevator pitch
Nicole Glaros - Rocking the elevator pitch
 
Mobile marketing in europe
Mobile marketing in europeMobile marketing in europe
Mobile marketing in europe
 
Mbo Studio Masterclass 2
Mbo Studio Masterclass 2Mbo Studio Masterclass 2
Mbo Studio Masterclass 2
 
Gerencia nueva presentacion
Gerencia nueva presentacionGerencia nueva presentacion
Gerencia nueva presentacion
 
Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)Mobile Fundraising (2013 #1)
Mobile Fundraising (2013 #1)
 
Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)Mobile Fundraising (July 2012)
Mobile Fundraising (July 2012)
 
The current change in communication investments
The current change in communication investmentsThe current change in communication investments
The current change in communication investments
 
Violência – lei maria da pena – 10 anos.
Violência – lei maria da pena – 10 anos.Violência – lei maria da pena – 10 anos.
Violência – lei maria da pena – 10 anos.
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital Marketing
 

Mehr von Jean Caton

Get Visible Accelerate your Career Advancement by Developing a Network of St...
Get Visible  Accelerate your Career Advancement by Developing a Network of St...Get Visible  Accelerate your Career Advancement by Developing a Network of St...
Get Visible Accelerate your Career Advancement by Developing a Network of St...Jean Caton
 
Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speakingJean Caton
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freezeJean Caton
 
Am I an entrepreneur
 Am I an entrepreneur Am I an entrepreneur
Am I an entrepreneurJean Caton
 
Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouJean Caton
 
Are you an entrepreneur ?
Are you an entrepreneur ?Are you an entrepreneur ?
Are you an entrepreneur ?Jean Caton
 
Accelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking GigsAccelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking GigsJean Caton
 
Why consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed expertsWhy consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed expertsJean Caton
 

Mehr von Jean Caton (9)

Get Visible Accelerate your Career Advancement by Developing a Network of St...
Get Visible  Accelerate your Career Advancement by Developing a Network of St...Get Visible  Accelerate your Career Advancement by Developing a Network of St...
Get Visible Accelerate your Career Advancement by Developing a Network of St...
 
Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speaking
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freeze
 
Am I an entrepreneur
 Am I an entrepreneur Am I an entrepreneur
Am I an entrepreneur
 
Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable You
 
Are you an entrepreneur ?
Are you an entrepreneur ?Are you an entrepreneur ?
Are you an entrepreneur ?
 
Accelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking GigsAccelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking Gigs
 
Mda 0331 3
Mda 0331 3Mda 0331 3
Mda 0331 3
 
Why consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed expertsWhy consumers get nutrition advice from self proclaimed experts
Why consumers get nutrition advice from self proclaimed experts
 

Claim Your Place in the World of Successful Entrepreneurs

  • 1. Marketing YOU in a Noticeably Different Way Claim Your Place in the World of Successful Entrepreneurs!
  • 3. "Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” Dale Carnegie
  • 4. Tweet EZINE Abjsjhksuri jbnv Hajdhjshdke Mnjxdhfiu o;ef Nsjcbjssyiu fv Degrees Certifications LOGO Write a Book!
  • 5. I built it and they didn’t come
  • 6. Missing Link ? Tweet EZINE Jajdhshi ri cejl/,mxc xb ii sCSEdh;I hhv ch Degrees Certifications
  • 7. You Tweet EZINE Jajdhshi ri cejl/,mxc xb ii sCSEdh;I hhv ch Degrees Certifications
  • 8. Noticeably Different Marketing You 1. Passion & Confidence 2. You Are Your Product 3. Your Packaging 4. How you Market YOU 5. Turning Prospects Clients
  • 9. I: Passion & Confidence Passion Confidence
  • 10. “If you believe you can…or can’t, you are right.” Henry Ford Passion Confidence
  • 11. Noticeably Different The Way You Think The the way you market your business The way you speak about your business The way you follow up with biz prospects (or don’t) “Think and Grow Poor”
  • 12. Think and Grow Poor  Busy Comfort zone … SAFE Procrastination and excuses Distracted by the Bright Shiny Object Syndrome Stay stuck and little …I’m not _________ enough  Waiting for Perfect (when the cat stops shedding) OFTEN Not even AWARE of the impact
  • 13. Jean saw me bigger than I saw myself. After just a short time working together she helped me get focused, get committed, to take action, and not give up. I was able to have the courage to just do it. I mean who would want to go to a (wellness) coach who did not believe in herself in the first place? Thanks Jean, You rock! Eve Lahijani Dietitian, Coach, Workshop Leader www.Vitamineve.com
  • 14. II. You Are Your Product Your Product Your Tool YES NO Paste Your Picture Here
  • 15. You Are Your Product Know. Like, Trust, Buy…YOU ! KNOW LIKE TRUST BUY
  • 16. III. Packaging Your Product Dollar Store
  • 18. IV. Promotion: Marketing You Live and in person Live Via TechnologyVia Written Word Know Like Trust
  • 19. V. Turning Prospects into Clients and $$ Attract Client Prospects Fearless Follow Up Confident Ask More Clients More Money More New Shoes More vacations
  • 20. Claim Your Place in the World of Successful Entrepreneurs!
  • 21. “It is not the mountain we conquer. It is ourselves” Sir Edmund Hillary YEAH, I’m Terrified
  • 25. What you get  Jumpstart Call 3 Month Telecourse: Includes 5 group Coaching & Mentoring classes Copy of my customized system to follow up & convert prospects to clients The Noticeably Different System Workbook Email access to Jean for answers to your individual biz questions Recordings of all calls Learn to Teach Your Own Teleclasses
  • 26. Five Private Laser Coaching Sessions with Jean
  • 29. “ ” I've been motivated and inspired to step up my marketing efforts to finally go after the profits I deserve. Flora Brown, PhD Author, Coach, Radio Host

Hinweis der Redaktion

  1. Hello Entrep Hello Aspiring entrepreneurs ARE YOU READY ? Ready TO B Noticeably different ? Ready to claim your place in the world of successful entrepreneurs? The Lets get going
  2. When You Look at Suzanne THINK How does she do it Ever wonder what is different about success entre and those those who are not or maybe don’t eve dare to leave their day job and follow their
  3. SEGUE: So I built a coaching & training business and here I am today speaking about that topic to you. Once upon a time… First 9 years of my carreer worked in H&F as a dietitan in 1983 I wrote a business plan when I was getting my MB A And the professor A+ when start the biz – and I said oh I can’t because…. FEAR So instead packed my bags moved from Boston to Chi began my corp career traveled the world loved wering the navy blue suit. Then another relo said NO More and decided to staart my own biz – graduated ACTP from Coaching U ( Mind you that’s when I thought just one more degree was the answer and started a small biz Operative word here SMALL Decided Jean doesn’t do things small play bigger game and wasn’t so easy Today I am going to tell you about when I started doing what I was doing in a Noticeably diff way and getting ND results.Here we go
  4. There are a lot of people out there who will tell you it is about and sell you a program to teach you the HOW TO How to sell I expect many of you Spent hours on copy color of website; tightened up niche Friends on FB Send tweets Important tools to use and use well
  5. And yet You built it and 
  And yet some of you here today have built it and And wonder You want to build it but fear they won’t come You built it, they came, and now you want more! More clients, More money, More personal satisfaction , More impact in changing the world!
  6. A lot of people will tell you is is WHAT you do or don’t do Still frustrated fearful and struggling to discover the Missing Link The most important catalyst to the success of your business is YOU
  7. WHO you are BEING is every bit as important as WHAT you are doing. Because WHAT you are doing and HOW you are doing it is ALL About WHO you are being
  8. THESE ARE THE Five KEY AREAS where who you are being PLAYs A CRITICAL ROLE IN YOUR BIZ SUCCESS
  9. HEART AND HEAD MOST ENT AND A E HAVE ENOUGH PASSION TO FILL THIS ENTIRE ROOM UNFORTUNATELY FOR TOO MANY HEAD GETS IN THE WAY Bed rock foundation of the very successful entrepreneurs P=C Aligned
  10. CONFIDENCE,IS ALL IN YOUR HEAD…. If you can’t Imaginge confidently promoting biz charging what you are worth setting prices aligned with what you are worth than entrepreneurial life is going to be a challenge. So the first place to begin is to align p&C Because Congidence is all in your head. Don’t lay down your credit car and buy a bottle of Confidence. ALIGN HEART AND HEAD - HOW YOU THINK Why is this important Resit selling feel icky sleazy Transform from Because you Do that by Help them get over the fraud factor I could never I cant Banish neg self talk inner crit When make a limiting assumption turn it around Ask for the facts why not Give specifics
  11. CONFIDENCE SOEN’T COME IN A BOTTLE – CONF IS ALL IN YOUR HEAD
  12. BUSY DOING SAFE THINGS KEEP YOU STUCK KEEP YOU SMALL EXAMPLE SPEAK FROM STAGE… Opposite Assumptions Talk to friend or four Year old I can’t – lok for the FACTS EVIDENCE
  13. Dare to Be Great! She released her old story She reshaped her thinking She revealed herself
  14. ALIGN PASSION AND CONFICE BURST BUBBLE WHEN FRETTING OVER THE COLOR OF THE LADY’S JACKET – NOT SELLING ANYTHING AND YOU KNOW WHAT PEOPLE BUY – NOT THE COLOR OF THE JACKET – THEY BUY ME WHEN I RUN FREE PREVIEW TELECLASSES AND YOU KNOW THE ONES WHO MAKE TONS OF MONEY – THOSE WHO BELIEVE THWY CAN AND DO THE WORK IDIDN”T BUY THE PROGRAM FROMSUZANEE BOUGHT HER CAUSE IF I WERE WOULD HAVE STORY Your best talent is probably something that comes so easy to you you don’t even think about it TAKE AWAY HOW TO REFRAME YOUR APPROACH TO YOUR BIZ AN PUT YOU IN THE MIX
  15. WHEN YOU LOOK AT A PRODUCT ON A SHELF PACKAGE AND THE LABEL PLAYS A BIG ROLE IN THE DECISION TO BUY PRODUCT SAME IS TRUE FOR YOU THINK ABOUT IT.. ARTIST SELF PORTRAIT Outer reflection of inside image of yourself
  16. YOUR PROFESSIONAL IMAGE… WHAT A CLIENT SEES ….YOUR WORDS … WHAT SHE HEARS PLAYS A HUGE ROLE IN DECISION TO BUY PEOPLE OFTEN THINK IT IS JUST CLOTHING MUCH MORE GAIT, POSTURE, HANDSHKE, ACCESSORIES IMAGE ASSESSMENT WITH MY CLIENTS AND THEN WHEN YOU DO START TO SPEAK… WOMEN ESP USE WEAK WIMPY WORDS LIKE SORT OF KIND OF JUST IT’S A DUMB QUEST CONFUSE PEOPLE WITH VAGUE LANGUAGE PROBABLY DO THIS PRETTY SOON VS NOV 5TH AT 2:00 AND LORDY ALL THE DETAIL LEAVES PEOPLES HEAD SWIMMING OR TUNED OUT WORK A LOT WITH MY CLIENTS ON SPEAKING ONE TO ONE AT NETWORKING EVENTS SPEAKING TO
  17. ONCE YOU RECOGNIZE YOU ARE YOUR PRODUCT IT MAKES A NOTICEABLY DIFFERENT IMPACT ON YOUR MARKETING STRATEGIES. ADVERTISING IS GENERALLY A TOTALLY INEFFECTIVE WAY TO MARKET YOU …UNLESS OF COURSE WHAT IS LIV E AND IN PERSON SPEAKING NETWORKING WORKSHOPS EVENT SIT ON A BOARD INFORMAL NET
  18. WEAKEST LINK IN CHAIN FOR MOST STRUGGLING OR STARTING UP ENTREPREit WHEN I CHANGED MY ATTITUDE NOTICEABLY DIFFERNET FROM BUGGING TO HELPING Follow up Friday AND a formal system did it happen THINK about how I speak to my clients in a complimentary coahcing call follow up I a whole new way!
  19. MORE READY ALL ABOUT YOU
  20. Is this Success.. Simple not easy To go from this Out of your comfort zone When I am saying NO, I can’t I look for the FEAR that is behind the resistance More scared you are the more right this is for you Resistance avoidance procrastination Keeping moving forward This confident think part is the bedrock of your success. However long clients work with me we continuall focus on this as they stretch and grow. And set bigger goals And I have yet to meet anyone – yes anyone for whom a little self-doubt doesn’t creep in If it doesn’t you need to challenge yourself more
  21. Terror POOR Thinking Paralysis Procrastination excuses alibi’s REAL difference between successful and not GET comfortable being uncomfortableFeel the fear book CLOSE EYES Excuses Wayne Dyer Dare to be great Lies\\LIES we tell ourself and the scary thing is BELIEVE THEM blind pot) we may not even recognize or be aware CLAIM Your place must let go of EXCUSES Holidays, Kids, Money, Not so successfu When my cat stops shedding I am going to ACT>>>> Ask you, beg you not to do that For you Make a decision to DARE to do something noticeably different so you will get notiecably different never done before results Now is YR Start Playing a noticeably different way – as soon as the cat stops shedding
  22. Surprise for you May not be surprised that I am offering you something to buy but will be surprised at what you get for only $97 investment You may be tuning out now resisting going I don’t like to be selling Resisting – need it the most Because if you want to become an entrepreneur and you are resisting buying How will you ever get others to buy from you Ask Listen with open mind Open mind about what I have heare today that is only $97
  23. Check Box Teach you AND coach you Confident Comfortable authentic way
  24. Because I like to work with committed and decisive people because I KNOW I can help them fDare to be great!! WAIT THERE”S MORE
  25. ME
  26. I’m a tleclass junkie and I listened and said Jean I remember what you said to me a few months ago 3rd grader