1. info@JeanCaton.net 1

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3.  Your business and leadership ability is being
judged when you speak
 What are your conversations and
presentations saying about you?
 Confident, capable, expert leader…or
something else ?
info@JeanCaton.net 3

4. Confident Conversations and
Powerful Presentations
Are A
Core Competency for
Business Leaders and Experts
info@JeanCaton.net 4

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6.  Brain Freeze is that something that takes
over your body at the most inopportune time.
It is a physiological body response due to
perceived stress.
 It doesn’t just happen on a stage. It can
happen
◦ In a conversation with the big boss,
◦ In an important meeting,
◦ On stage in front of the whole company.
info@JeanCaton.net 6

7. A few butterflies are good.
They prevent you from
being flat
Excessive nerves, shallow
breathing, red neck and
jittery hands steal your
credibility!
info@JeanCaton.net 7

8. Not band aids
info@JeanCaton.net 8

9. No tricks or  Tricks and gimmick
like picturing the
gimmicks audience in their
underwear is a
band aid not a cure.
 You must identify
the source of the
fear and ‘perceived
threat’ that is
causing you to be
afraid
info@JeanCaton.net 9

10.  What is the Root
Cause of your
fear of speaking
in front of a
group that
causes your mind
to go blank and
your jitters?
info@JeanCaton.net 10

11. What is so scary about speaking in front
of an audience?
info@JeanCaton.net 11

12.  Fear of looking bad- if you can’t answer
tough questions
 Fear of embarrassment – if your mind
goes blank
 Fear of not being liked (respected,
thought highly of) if someone disagrees
with you
 Fear of having what you say judged or
criticized
info@JeanCaton.net 12

13. I’mNot….
enough….
Feelings-
emotions FEAR Thoughts
Words
info@JeanCaton.net 13

14. Four fast
coaching tips that you
can immediately put
to work to reframe
your fear
info@JeanCaton.net 14

15.  The word audience
triggers your nerves
 When you are
listening to a
speaker do you
think of yourself as
the audience? Most
people don’t
info@JeanCaton.net 15

16. 1. I’m not an
audience. I’m
just a guy
asking a
question!
2. Remind
yourself you
are speaking
to a room full
of individuals
– not an
audience.
info@JeanCaton.net 16

17. 1. You cannot be expected to
answer every conceivable
question. It is how you
handle the questions.
2. Confidently respond,
possibly offering to get
them the answer or talk to
them off line if the question
is inappropriate
info@JeanCaton.net 17

18. Remind yourself you are the
topic GURU but you are not
info@JeanCaton.net 18

19. 1. You are there to serve.
2. It is all about the audience – not all
about you the speaker.
3. When you take the focus off of you
and turn it to the audience you have
a lot less to be nervous about.
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21. 1. Your fears are coming
from a story you are
telling yourself in your
head. Change your story.
2. Change the assumptions
you are making about not
being good at public
speaking – make the
opposite assumption
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23. You can’t learn to
swim by reading a
book. You have to
jump in the pool.
The best way to
become a more
confident speaker
is to speak.
info@JeanCaton.net 23

24. Because if you are in
business you are a speaker!
info@JeanCaton.net 24

25. Speaking is an audition for
your next promotion!
info@JeanCaton.net 25

26.  Sound like leaders
 Are perceived as experts
 Connect with the audience
 Inspire and motivate others to take action
 Have more influence, impact and are more
persuasive
 Increase their chances of landing a job or
getting a promotion
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