Social Media Presentation - Century College Leadership Breakfast Series
•
1 gefällt mir•469 views
Generate new business and engage existing clients through social media
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (18)
Ähnlich wie Social Media Presentation - Century College Leadership Breakfast Series
Ähnlich wie Social Media Presentation - Century College Leadership Breakfast Series (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media Presentation - Century College Leadership Breakfast Series
- 1. Social Media Generate New Business and Engage Existing Clients
- 4. Agenda • Understanding social media • How to interact • Social Channels • Case Study • Setting a strategy • Time saving tools • Questions/Answers
- 5. + + 40 Years Ago We Were Pretty Restricted To The Media We Could Consume
- 6. Today We Have Thousands of Different Media At Our Disposal
- 8. It’s not so much about TECHNOLOGY
- 9. Social media is about PEOPLE
- 10. VS Broadcast Media versus Social Media
- 12. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
- 14. Twitter is the Conference LinkedIn is the Office Facebook is the Barbeque
- 15. What to Talk About 70-20-10 Rule – 70% Share resources – 20% Collaborations – 10% Me 10%
- 17. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
- 18. Don’t Be Afraid to FailDon’t be afraid to fail
- 21. Personal Profile Facebook Group Business Page Friends Members Fans
- 24. • Elicit compelling conversations • Make fans feel special (rewards, coupons, inside scoop) • Integrate with other channels • Pay attention to your statistics • Use outside media to promote page Best Practices
- 29. 70-20-10 Rule – 70% Share resources – 20% Provide insights – 10% Me
- 31. • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups • Utilize applications Best Practices
- 34. 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions
- 37. • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find key influencers • Share your videos & pics thru links Best Practices
- 40. Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool
- 41. • Link to YouTube from your: • Website • Facebook page • Blog • E-mail • Invite friends to subscribe to your channel • Comment on other’s videos • Tag your videos with keywords Best Practices
- 43. Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility
- 45. Best Practices • Generate useful content • Think reader centered posts • Welcome comments • Make comments on other relevant blogs • Use keywords relevant to your business in posts • Link to your social channels
- 47. It’s Where You Share Your Photos
- 48. What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels
- 49. Best Practices • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels • Clearly label images with your keywords
- 50. Case Study
- 54. Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies Setting a Strategy
- 55. Creating a Social Media Plan • Listen to the conversation • Establish resources • Align objectives • Select channels • Set specific goals • Join the conversation • Integrate with off-line efforts • Measure
- 56. Objectives • Generate awareness • Seek and create media opportunities • Foster customer loyalty • Provide customer service • Enhance marketing campaigns • Manage relationships • Enhance presence at events • Learn about trends, breaking news and monitor industry • Recruit new employees • Conduct viral focus groups
- 57. Measuring Success • Reach • Frequency & traffic • Influence • Conversations & transactions • Sentiment • Customer service resolution
- 58. Website or Blog
- 60. Tools
- 69. Jason Sem jason@jbsem.com twitter: @jbsem Q&A Find this presentation at: www.jbsem.com/blog