Welcome to the world of QR Codes, or three dimensional bar codes. We see them everywhere in the world, just scan with your Smartphone and you can receive information instantly. Find out how your business can use this technology to spread information and gain more customers!

1. The world of QR CODES

2. What is a QR Code?

3. • A 2 dimensional barcode containing information
that can be accessed via SMART Phones 1
• Technology that bridges the web and the
physical world. 2
3 engaged in your message
• People see a QR code, scan it, and are

4. Barcode? So what’s the difference?
• Barcodes are very much a part of our everyday lives:
groceries, garments, and other consumer goods
• A typical barcode contains alphanumeric information of
up to 23 characters while a QR code can contain
thousands
• Barcodes are used to track product SKUs; QR is widely
used for marketing purposes

5. Where can you place these QR codes?
• Business Cards (front or back)
• Brochures, flyers, and other marketing
materials
• Product tags and packaging
• Convention and Event nametags
• Restaurant Menus
• Hotel/building elevators
• Event Ticket stubs/ Boarding passes
• Point of Sale Receipts

6. What can QR codes contain?
• Installation Instructions
• Sources for replacement/ Parts and Service
• Directions to your business
• Detailed process for hiring your professional services
• Valuable coupons and special offers
• Recommendations for complementary products and
services
• Free mp3 downloads
• Customer feedback forms

7. Benefits of a QR Code:
• May contain more information in a small space
• Allows advertiser to keep information up to date since it
may be linked to an external website
• Increases traffic in the website
• Builds customer awareness and encourages interaction
Click for Coke Ad

8. QR Codes being used for cooking shows

9. Grocery or other consumer goods

10. Does this seem extreme? Think about it…
Who is the designer? Who are the celebs who wear these bikinis/outfits? What
materials are these made out of? Where are they available and how much?

11. Free stuff to get to know the technology
better…

12. In some places, QR
Codes are
effectively used to
make people aware
about environmental
or current issues
and take action…

13. Convinced already?

14. Will QR Codes replace Art Museums?

15. Modern Architecture?

16. QR DON’T DRIVE!

17. Saving the World…one collision at a time.

18. The Potential for QR Codes
is limitless