Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.

1. Is Social Media Bullshit?

2. Why the “bullshit” belief? Bullshit. Bullshit. Wtf?

7. Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?

8. Your customers have a better communications platform than you do.

9. Without a presence, you can only react, not respond.

10. Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?

12. Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features

13. Branding Before vs Branding Now

14. It's not Bullshit , it's Branding , and that is/adds to the Bottom line .

15. I'm Jay Neely. http://socialstrategist.com