Marketing a bankruptcy practice increasingly requires a solid and effective online presence. That includes websites, blogs, and social media. Watch the presentation and learn more.

1. Online Marketing: Now
It’s Personal
Jay S. Fleischman, Esq.
www.LegalPracticePro.com

2. For Millions Of Years,
We Met And
Connected In The Town
Square.

4. The Internet is
becoming the town
square for the global
village of tomorrow.
- Bill Gates

6. Everything Old Is New
Again.
-Barenaked Ladies
(or Peter Allen)

7. 1794: Semaphore
1809: Telegraph
1836: Morse Code

8. March 10, 1876
“Mr. Watson, Come
Here - I Want To See
You.”

9. August 27, 1920
First US Radio
Broadcast

10. July 2, 1928
First US Television
Broadcast

11. October 29, 1969
First ARPANET Link

12. 1971
First Email Sent

13. February 1978
First BBS

14. 1979
CompuServe Offers
Email To Users

15. Early 1980s
D-Dial

16. 1989
First Commercial ISP

17. 1990
Archie Created

18. December 3, 1992
First SMS Message Sent

19. 1993
Mosaic

20. March 1, 1995
Yahoo!

21. September 4, 1998
Google

22. June 1999
Napster

23. 2002
Friendster

24. May 2003
LinkedIn

25. August 2003
MySpace

26. 2004
Facebook

27. March 21, 2006
Twitter

28. Internet Usage In 2009
227,636,000 Internet users
74.1% of the population
- Nielsen Online

29. 63% Of All Internet
Users Have Broadband

30. It's no longer all about idly surfing
and passively reading, listening, or
watching. It's about doing: sharing,
socializing, collaborating, and, most of
all, creating.
Eckart Walther,Yahoo! Inc. Vice-President for Product Management

31. LinkedIn Stats
11.8 Million US Users
• 18 to 34 : 27%
• 35 to 49 : 46%
• 50+ : 26%

32. Facebook Stats
42,089,200 US Users
45.6% over age of 25
55+ growing 194.3%
25-34 doubles every 6 months

33. Facebook users sign up
to connect to their
kids, stay to connect
with their long lost
friends who signed up
for the same reason.

34. Twitter Stats
9.3 million US users
131% Growth Feb-Mar 2009

35. How About Blogging?
133,000,000 blogs indexed
346,000,000 blog readers
900,000 blog posts every day

36. 99.7 million viewers
5.9 billion videos watched
(59.1 videos per viewer)
Over half are > 34 years old

37. 77.8% of the US
Internet audience
watches videos online.

38. WATCHING ONLINE
VIDEO
18-24 = 5 hr
25-34 = 4 hr
35-44 = 3 hr 20 min
45-54 = 2 hr 34 min

39. Newspapers? Ha!
Circulation
10.6%

40. People Are Talking
People Are Reading
People Are Watching
Communication Devolves

41. They’re Talking To One
Another

48. Consumers Now
Have A Louder
Collective Voice.

49. Screaming Is Not
Enough Anymore

50. They Don’t Trust You

51. Your brand isn’t what
you say it is ... It’s what
Google says it is.
- Chris Anderson

52. You don’t control your
homepage, Google
does.
- Avinash Kaushik
(via @MitchJoel)

53. ????

54. You Need To
Insert Yourself Into
The Conversation ...
Honestly.

55. HOW?

56. Rule I
Listen

65. Rule II
Throw Away Your Fear

66. 1. Markets are conversations
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are
conducts in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting
arguments or humorous asides, the human voice is typically open,
natural, uncontrived.
- Cluetrain Manifesto, 1999

67. Rule III
Participate By Creating
Content

68. Blog

72. Video

76. Social Media

88. Rule IV
Be Consistent