Spanish language services, Haringey, North London

1. Javier’s
Language
Services

2. Why?
• Increasing demand
for languages in the
job market
• Adequate
implementation can
open up new markets
for products and
services

3. My background
• Media production
experience
• International
community groups

4. My background
• Worked in UK higher
and further education
establishments
• Multilingual (Spanish,
French and
Portuguese)

5. Supporting data
• Spanish is spoken by
8% of EU as first
language.
• Spoken by 7% as
additional language.

6. Supporting data
• Spoken by 405 Million
people worldwide.
• Most popular foreign
language taken in the
US.

7. Key issues to succeed
• Adequate
management strategy
to guarantee:
• Excellence in
customer service.
• Originality and
flexibility in approach.

8. Customer service
• Relevance to the
client.
• Enhanced level of
support.
• Flexibility while
offering service and
invocing clients.

9. Established players/ competitors
• Livemocha
Online community with
12.000.000 users
Courses in 38
languages (free and
paid)

10. Established players/ competitors
• Busuu
• Offers courses in 12
languages on a
freemium business
model.
• Also business
language courses.
• Website has collected
prestigious awards.

11. Typical profile of online language
learner
• According to Analytics
portal Alexa:
• University graduates
• Without children
• Access site from
home
• Not higher income
earners

12. Strategies
• The product is also
the promotion
• Effective networking
• Online presence
which is relevant and
efficient ( Facebook,
Twitter, Linkedin…)

13. Google new market tool results:
• Search term:
Spanish
• 16,673,000 searches in US
• 4,400,000 searches in France
• 2,740,000 searches in UK

14. Google new market tool results:
• Search term:
Interpreting
• 2,775,000 searches in
Germany
• 302,734 searches in US
• 74,155 in UK

15. Google new market tool results:
• Search term:
Translation
• 24,000,000 searches in France
• 22,720,00 searches in
Germany
• 9,140,000 in UK

16. Google new market tool results:
• Search term:
Localisation
• 301,000 searches in France
• 22,200 in UK

17. Do your own research :
• http://translate.google.com
• www.alexa.com

18. Javier_fatou@me.com
https://twitter.com/brightpoetry

19. DESIRED OUTCOMES

20. DESIRED OUTCOMES

21. DESIRED OUTCOMES