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Content Strategy Casting A Wide Net V6

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Lynn Leitte
Lynn Leitte

The deck describes the role of Content Strategist in the User Experience web development project.

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CONTENT STRATEGY: CASTING A WIDE NET
AGENDA ,[object Object],[object Object],[object Object],[object Object]
WHAT IS CONTENT STRATEGY? Simply put, Content Strategy is The strategic and tactical considerations for determining & executing a web site’s content All right…but that’s a lot of stuff What’s your point? What does that mean…its a bit vague?
WHAT IS CONTENT STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS CONTENT STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTENT STRATEGY AREAS OF PRACTICE ,[object Object],[object Object],[object Object],[object Object],[object Object]
UX DISCOVERY & DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contribute to the vision and design
MESSAGING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],Identify the key messaging and content that will support both the brand and the UX vision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FINDABILITY & ACCESS POINTS Provide user-centric access points
FINDABILITY & ACCESS POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What and where are access points?
FINDABILITY & ACCESS POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object],Taxonomy and hierarchical organization schemes for the organization of content, navigation, user access points, and metadata
FINDABILITY & ACCESS POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some taxonomy and some confusion about taxonomy
CONTENT CREATION & MAINTENANCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What content and where does it come from?
CONTENT DELIVERY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content delivery mechanisms, tools, technologies, and requirements affect the site experience and feed design requirements
IN THE WEB DEV PROJECT Project Phase Content Strategy Practice Area ,[object Object],[object Object],[object Object],[object Object],[object Object],UX Discovery & Design Messaging Strategy UX Discovery & Design; Messaging Strategy Content Delivery ,[object Object],[object Object],[object Object],[object Object],Messaging Strategy; UX Discovery & Design Content Delivery; UX Discovery & Design; Content Creation & Maintenance Findability & Access Points; UX Discovery & Design ,[object Object],[object Object],[object Object],Content Creation & Maintenance Content Creation & Maintenance
RESOURCES: JOURNALS, BLOGS & COMMUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! Questions? I’m happy to answer questions via email Lynn Leitte Sr. Content Strategist Avenue A | Razorfish [email_address]

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Content Strategy Casting A Wide Net V6

  • 1. CONTENT STRATEGY: CASTING A WIDE NET
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  • 3. WHAT IS CONTENT STRATEGY? Simply put, Content Strategy is The strategic and tactical considerations for determining & executing a web site’s content All right…but that’s a lot of stuff What’s your point? What does that mean…its a bit vague?
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  • 17. THANK YOU! Questions? I’m happy to answer questions via email Lynn Leitte Sr. Content Strategist Avenue A | Razorfish [email_address]