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Welcome to the Funnel - Jason Miller MN Search Summit Preso
- 1. Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg Welcome to the Funnel (We’ve got leads and names) presents
- 2. 2 1 of every 3 professionals on the planet is on LinkedIn.
- 3. 3 Content pages receive 7X the page views vs. job pages. 7X JOBS CONTENT
- 5. 5 Let’s Talk About Content
- 6. 6
- 8. 8
- 9. 9 It’s up to marketers to deliver a better content experience
- 10. 10 The key ingredient to a better content experience is relevance
- 11. 11 Not more content, more relevant content
- 12. 12 Speak to the dog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
- 13. 13
- 14. 14
- 15. 15 Useful x Enjoyable x Inspired = Innovative Content Ann Handley’s Formula
- 16. 16
- 17. 17 The Blog is the Social Media Rug That Ties the Room Together.
- 18. 18 A Steady Diet of Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
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- 28. The only art I’ll ever study is stuff that I can steal from. - David Bowie
- 29. 29 (The Big Rock) Who’s Doing it Right?
- 30. 30 (Twitter w/ Custom Image) Who’s Doing it Right?
- 31. 31 (Going Visual) Who’s Doing it Right?
- 32. 32 Who’s Doing it Right?
- 33. 33 (The Webinar) Who’s Doing it Right?
- 34. 34 When you need that extra push…
- 35. 35 (Sponsored Update) Inbound + Outbound = Heavy Metal Thunder
- 36. 36 Mobile is Accelerating Content Consumption
- 37. 37 Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am
- 38. 38 The visual is the new headline!
- 39. 39
- 40. 40
- 41. 4141 Research shows that a picture is really only worth 81.4 words, on average.
- 42. 42 For Those About to Create Visual Content…
- 43. 43 5 Reasons for Going Visual • We are all visual thinkers • Visual language aids in decision making • Visual is more persuasive • Visual makes a better, longer overall impression than simple text • Visual connects emotionally
- 44. 444444 The Infographic is not Dead; Claiming that Something is Dead is so Passé
- 46. 46 PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES
- 47. 47
- 48. 48 Give Your B2B Campaign to a B2C Agency
- 49. 49
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- 52. 52 How Do You Know if Your Content Strategy is Working? Increased referral traffic Social Engagement Higher quality leads
- 53. 53 It's not who does it first, it's who does it best.. - David Bowie
- 54. 54
- 55. 55 Big Rock Content Repurposed into “Turkey Slices” The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare
- 57. 57 Infographics:
- 60. 60 Interested in Content Marketing on LinkedIn? Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
- 61. 61 Now Go Create Some Bloody Good Content! I Love You All. Goodnight!
- 62. 62 People want a thrill, people want a spectacle and people love to be entertained.
- 63. 63 Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg