4. The majority of tablet owners indicated that personal computer use has increased or stayed the same since purchasing a tablet.
5. Of the 90% that do not currently own a tablet, 17% plan to purchase one in 2011.
6. Those currently evaluating tablet options cite price, connectivity (i.e. WiFi, 3G, 4G) and operating system as the top three considerations.*The survey used the term “computer tablets” as it is the nomenclature used by leading retailers (i.e. Amazon & Best Buy) and to avoid confusion with eReaders such as the Kindle & Nook.
11. Tablet Affects On Personal Computer UsageTablets have not yet prompted owners to ditch their personal computer MarketTools, Inc. 7
12. Ways In Which Tablets Are UsedOwners most commonly use tablets for browsing the Internet and e-mail MarketTools, Inc. 8
13. Tablet App DownloadsGames and Entertainment applications are the most downloaded genres* MarketTools, Inc. 9 *A breakdown of the app genres downloaded can be found in the appendix
![Overview & Methodology Objective – Obtain a better understanding of the demand among consumers for tablets. Additionally, the survey provides insight into usage habits of current tablet* owners. Approach – Zoomerang distributed a survey to an online sample of consumers representative of the US population for gender, age and geography. Results – In total, 1,500 consumers completed the survey and provided insight into the demand for tablets, what goes into their purchasing decisions and usage habits. Key Takeaways – ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)