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Unit 1-3 Verbal and Nonverbal Communication in Cultures
Understanding  Language
Language Symbol system used by cultures to communicate.
Components of  Language
Semantics  Study of how words communicate the intended meanings.
Syntactics Study of language, structure/grammar, or the combining of words into a meaningful sentences.
Pragmactics The way meaning is constructed in relation to receivers, and how language is actually used in particular contexts in language communities.
Phonetics Study of the sound system of a language.
Language  and  Meaning
Osgood’s  Semantic  Differential
Evaluative Dimension  The degree to which one feels a word has a good or bad meaning.  ex. cuss words
Potency Dimension  The degree to which a word evokes a strong or weak dimension.  ex. Jerk vs. Bastard
Activity Dimension  The amount of energy (fast or slow) a word evokes.  ex. Jerk vs. Bastard
Language Functions
Group Identity Helps us know who we belong to – group identification
Perceptual Filter Language helps us analyze what happens to us.
Cognitive Reality We think through language.
Status & Intimacy Language helps us know our place in the hierarchy. Different classes use different language structures.
Creativity Function Humans are creative through and understand creativity through language.
Verbal Communication Styles
Low/High Context   ,[object Object],[object Object]
Direct/Indirect   ,[object Object],[object Object]
Person/Status Orientation
Self-Enhancement & Effacement
Talk vs. Silence
Sapir-Whorf Hypothesis   Language shapes our ideas & guides our view of social reality.
Three Contentions   ,[object Object],[object Object]
Three Contentions  ,[object Object]
Macrocosm cont…  ,[object Object],[object Object],[object Object],[object Object]
Nonverbal Communication
Nonverbal Expectancy Violation Theory (Burgoon, 1992)
1) Humans have competing approach and avoidance needs.  2) Communicators evaluate the reward potential of others.
3) Communicators develop expectations about the nonverbal behaviors of others.  4) Nonverbal behaviors have associated evaluations ranging from extremely positive to extremely negative.
5) Nonverbal behaviors have socially recognized meaning.
Types of Nonverbal Behaviors
Physical Appearance/ Artifacts Emperor Claudius’ 3rd Wife Messalina
Food binding
Mangbettu
Padaung Women in Burma
Masai   Masai men use a combination of blue clay and other materials to create their intricate hair styles.
Cultural Fashion Today Piercings
Cultural Fashion Today Tattoos
Kinesics (gestures)
Territoriality  Our immediate space
Edward T. Hall’s (1966) notions   ,[object Object],[object Object],[object Object]
Proxemics Our distance between two or more people.
Edward T. Hall’s (1966) notions   ,[object Object],[object Object],[object Object],[object Object]
Occlusics
Time Orientation   ,[object Object],[object Object]
Facial Expressions   SADFISH
Sadness Anger Disgust Fear Interest Surprise Happiness
Haptics  Touch
Paralanguage  Nonverbal Linguistic components.

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Unit 1 3