ODDS FARM PARK BRAND DEVELOPMENT Odds Farm Park's position in the marketplace was reviewed and it was decided that a clearer and more distinctive visual identity was required. The Odds Farm Park logo was developed, and full brand guidelines created, enabling staff to support implemention of the new brand in-house. Initially, we designed an eye-catching set of characters (hand drawn) which were to become the basis for all communication. These characters were used to hold up entrance signage and also applied as a montage to create a border for advertising material. The result was a strong, consistent and easily recognisable brand. As part of this project we created new look leaflets, advertisements, posters (including 48-sheet billboards) and signage. We have also created specific illustrations for Easter, Halloween and Christmas, and continue to support Odds Farm Park on an ongoing basis.

2. CASE STUDY:
ODDS FARM PARK

3. BRANDING

4. CHARACTER DEVELOPMENT

5. SIGNAGE

6. ADVERTISING

7. LEAFLETS

8. POSTERS: 6 SHEET

9. POSTERS: 48 SHEET

10. SEASONAL ADVERTISING

11. WHAT WE’VE DONE:
• Doubled ticket sales last August to over
£675,000
• Doubled their online sales
• Doubled Facebook and Twitter followers in
just two months

12. WHAT WE’VE DONE:
• We increased their web traffic from
154,000 to 464,000 in 2013
• And already are 25% up on
web traffic for this year.
• In the last 4 months
we’ve generated 12 months income

13. TESTIMONIALS
“With Rare’s help we
once again increased
ticket sales and
revenue last year for
Halloween”
Neil Scott – Manager
“We’ve worked with
Rare now for over 10
years and would
thoroughly
recommend them”